TRIS Online Record

Title	BRAZIL'S DARING WINGS : GOL AIRLINES BRINGS THE LOW-COST, LOW-FARE CONCEPT TO SOUTH AMERICA
Accession No	00925315
Authors	Lima, E P
Journal Title	Air Transport World Vol. 39 No. 5
Corp. Authors / Publisher	Penton Media, Incorporated ; Penton Media
Publication Date	20020500
Description	p. 43-46; Photos(3)
Languages	English
Abstract	Gol, Brazil's first low-cost/low-fare airline, began flying in January 2001. Sixteen months later, Gol has confounded skeptics who assumed Brazil's high social costs would ground it or hinder its profitability. Elements of its success include an untapped market of potential flyers and the immaturity of the Brazilian airline industry in general which gives Gol ample room for expansion. Also helping are consultations with executives of leading low-cost airlines Southwest, JetBlue and easyJet.
TRT Terms	Cost control ; Customer service ; Demand ; Discount fares ; Passenger traffic ; Regional airlines
Geographical Terms	Brazil
Identifier Terms	Gol Airlines
Subject Areas	A02 Airlines
Availability	Penton Media, Incorporated Find a library where document is available Order Document: http://worldcat.org/issn/00022543 Available from UC Berkeley Transportation Library through interlibrary loan or document delivery Order Document: http://library.its.berkeley.edu
Document Source	UC Berkeley Transportation Library Source Data: BTRIS Record Number 1607
TRIS Files	ATRIS; BTRIS
Database	TRIS Online

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