| Comment Number: | OL-100091 |
| Received: | 9/13/2004 1:19:28 PM |
| Organization: | Localhost Pty Ltd |
| Commenter: | Dale Reardon |
| State: | Not in the US |
| Agency: | Federal Trade Commission |
| Rule: | Definitions, Implementation, and Reporting Requirements Under the CAN-SPAM Act (NPRM) |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Hello, Albeit I live outside USA the servers I host on are located within USA hence this law directly concerns me. I support the written presentation made by the International Council of Online Professionals on September 7, 2004, 12:58:25 PM, Tracking Number OL-100065. Couple of further comments: Provided subscribers are informed of solo advertisements or solo endorsements being part of the subscription to a newsletter such solo emails should not be treated as commercial messages but rather viewed as part of the overall relationship with the publisher. A publisher should be allowed to place an advertisement at the top of their email newsletter without making the email commercial in nature. Top sponsor ads are one of the prime sources of revenue for publishers. Just because a publisher endorses products in his newsletter should not make the email commercial in nature. ISP's shoud be required to allow a customer to whitelist email addresses to ensure email newsletters can be delivered. Dale Reardon. [Personal Identifying Information (PII) Redacted]