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In this Section:
Executive Summary
Introduction
The Evidence that Vegetables and Fruit Protect Health
Origins of the 5 A Day Program
Description of the Program as Proposed
The 5 A Day Message Environment
Evaluation of the Program
Recommendations of the Evaluation Group
References
Members of the Evaluation Group
Acknowledgements
Complete Report (PDF)


5 A Day for Better Health Web site

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5 A Day for Better Health Program Evaluation Report: References


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Additional References

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DuRant RH, Rome ES, Rich M, Allred E, Emans SJ, Woods ER. Tobacco and alcohol use behaviors portrayed in music videos: a content analysis. Am J Public Health 1997;87(7): 1131-35.

Lefebvre RC, Doner L, Johnston C, Loughrey K, Balch GI, Sutton SM. Use of database marketing and consumer-based health communications in a message design: an example from the Office of Consumer Communications, 5 A Day for Better Health Program. In: Maibach E, Parrott RL. Designing health messages: approaches from communication theory and public health practice. Thousand Oaks, CA: Sage Publications; 1995. p. 217-46.

Foerster SB, Gregson J, Beall DL, Hudes M, Magnuson H, Livingston S, Davis MA, Joy AB, Garbolino T. The California Childrens 5 A Day_Power Play! Campaign: evaluation of a large-scale social marketing initiative. Fam Community Health 1998;21(1):46-64.

Stables G, Heimendinger J, Pivonka E, Foerster S. 5 A Day monograph. Chapter 2, National program structure components. (in review)

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