Academy for Educational Development (AED), in: Social Marketing Lite, Branding and Brand Envy, Chapter 6, pp. 75-82. http://www.aed.org/SocialMarketingandBehaviorChange

Biel, A. (1992). How Brand Image Drives Brand Equity, J Advtg Res 33:RC-6-RC-12.

Definition of public health and lists of the 10 essential services:

• http://www.health.gov/phfunctions/public.htm
• http://www.apha.org/ppp/science/10ES.htm

Evans, W.D., Wasserman, J., Bertolotti, E., & Martino, S. (2002) The strategy behind the truth® campaign.  Social marketing Quarterly, 8(3), 17-29.

Evans D, S Price, S Blahut (2005). Evaluating the truth® brand. Journal of Health Communication 10(2):181-192.

Hersey J, J Niederdeppe, D Evans, J Nonnemaker, S Blahut, et al. (2005). The theory of truth®: How counterindustry campaigns affect smoking behavior among teens. Health Psychology 24(1):22-31.

Joachimsthaler, E., & Aaker, D.A. (1997) Building brands without mass media.  Harvard Business Review, January-February, Reprint No. 97107.

Kirby, S.D., Taylor, M.K., Freimuth, V.S., & Fishman, C. (2001) Identity building and branding at CDC: A case study.  Social Marketing Quarterly, volume VII(2).  Entire issue devoted to branding.

Pracejus, J.W., & Olsen, G.D. (2004). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research. 57(6). 635-640.

American Marketing Association.  Test of Core Marketing Concepts. SOC_ama_test_core_marketing_concepts.pdf

American Marketing Association.  Suggested core readings. SOC_ama_suggested_core_reading.pdf

Tilburg University’s links to marketing resources: http://www.tilburguniversity.nl/faculties/feb/marketing/links/

American Marketing Association. Code of ethics. SOC_ama_suggested_core_reading.pdf

Andreasen, A. & Drumwright, M.E. (2000) Alliances and ethics in social marketing. http://www.social-marketing.org/papers/allianceJan2000.html

Bloom, P.N. & Novelli. W.D. (1981). "Problems and Challenges of Social Marketing." Journal of Marketing 45:79-88.

Brown, W. J., & Singhal, A. (1990). Ethical dilemmas of prosocial television. Communication Quarterly, 38 (3), 268-280.  

DHHS, Office of Human Subjects Research Protections provides information about reviewing research proposals for the ethical treatment of human participants. http://www.hhs.gov/ohrp/

Guttman, N. (1997). Beyond strategic research: A value centered approach to health communication interventions. Communication Theory, 7, 95-124.

Murphy, P.E., Laczniak, G.R., Bowie, N.E., & Thomas A. Klein (2005) Ethical Marketing, Prentice-Hall, Inc. 

Andreasen, A. R. (2002). Marketing Research That Won’t Break the Bank. San Francisco: Jossey-Bass.

Brookes, R.  Social Marketing on a shoestring budget.  60-minute video available at: http://www.turningpointprogram.org/toolkit/content/t2b2.htm Handouts on accompanying talk available at: http://www.albany.edu/sph/coned/t2b2shoestring.htm

Breen. G. E. & A. B. Blankenship (1998). Do-It-Yourself Marketing Research (3rd ed.). Replica Books.

Murphy, R.  (1999) Guerilla social marketing with limited funds and staff.  Abstract #242. http://www.aegis.com/conferences/nhivpc/1999/242.pdf

Berkeley Media Studies Group: http://www.bmsg.org

Media advocacy tips:

• Media_Advocacy_Tips.pdf
• http://www.civicpartnerships.org/docs/tools resources/policy_dev.htm

Wallack, L., Woodruff, K., Dorfman, L., Diaz, I. (1999). News for a Change: An Advocate’s Guide to Working With the Media. Sage Publications, Inc. Order from http://www.sagepublications.com

Agency of Toxic Substances and Disease Registry For an example of news coverage that stirs public attention, view the website of the Agency of Toxic Substances and Disease Registry to find out more about the health effects of substances in the environment. http://www.atsdr.cdc.gov

Evans D, A Ulasevich, F Stillman, V Viswanathan (2005). Tracking and evaluation of trends in print media. In F. Stillman and W. Trochim (Eds.), Evaluation of Project ASSIST: A Blueprint for State-Level Tobacco Control. National Cancer Institute Press: Bethesda, MD.

Media Audit. Example of a media audit to track the press’ coverage of arthritis: Mash.pdf

Media contact log: DB_Media_log.pdf

Media tracking report Media_Tracking_Report.pdf

News Media Searches.  Use free search engines or hire additional capacity.  Several organizations (e.g., Factiva and Lexis/Nexis) provide media searches for a fee.

• http://www.factiva.com
• http://www.lexisnexis.com

Steele, W.R., Mebane, F., Viswanath, K., & Solomon, J. (2005) News media coverage of a women’s health controversy: How newspapers and TV outlets covered a recent debate over screening mammography. Women’s Health, 41, 83-97.

Tracking media: Media_Analysis_Example1.pdf

CSAP Technical Assistance Bulletin (1994). You Can Increase Your Media Coverage: SOC_Media_Coverage.pdf

Diabetes campaign’s guide to working with the media: DB_mediaguide.pdf

Folic Acid. Media kit from folic acid campaign: Folic_Media_Kit.pdf

Media work plan for immunization campaign - sample: IM_wrk_plan_Mediaand.pdf

Media spokeperson skills: Speaker_Skills.pdf

Media strategy - sample: Media_Strategy.pdf

Sample letter to a newspaper public service director: DB_Hispanic_PSA_Letters.pdf

Sample letter to a newspaper/magazine health editor: DB_AfrA_Family_Reunion_Letter_to_Health_Editor.pdf

Sample media advisory: DB_AfrA_Family_Reunion_Media_Advisory_Template.pdf

Sample local press release: DB_Local_Press_Release.pdf

Talking points. Sample talking points on condom effectiveness and on asbestos:

• Talking_Points.pdf
• Asbestos_Talking_Points.pdf

Template: A letter to the media: DB_Letter_to_Media_Template.pdf

Benton Foundation, a website that offers internet-oriented profiles, resources and tools to help you implement your plans for advocacy, building community, creating partnerships, and reaching your audience: http://www.benton.org/publibrary/toolkits/implementation.html

California Department of Health Services (2000), The California Smokers’ Helpline: A Case Study", SOC_HelplineCaseStudy.pdf

Center for Medicare Education (2002), "Setting up a Hotline," SOC_Setting_up_a_Hotline.pdf

National Coalition of Hispanic Health and Human Services Organizations (1996). Theater as a Tool for Prevention: Play-Script.pdf

Ahrens, D., Paul, M.S., Uebelher, M.A., Remington, P.L. (2005) Evaluation of community and organizational characteristics of smoke-free ordinance campaigns in 15 Wisconsin cities.  Prevention of Chronic Disease, July, http://www.cdc.gov/pcd/issues/2005/jul/04_0136.htm

Aidala, A., Cross, J.E., Stall, R., Harre, D., Sumartojo, E. (2005). Housing status and HIV risk behaviors: Implications for prevention and policy.  AIDS and Behavior, 9(3), 251-265.

Alliance for Justice. Being A Player: A Guide to the IRS Lobbying Regulations for Advocacy Charities. http://www.afj.org

Alliance for Justice. E-Advocacy for Nonprofits: The Law of Lobbying and Election-Related Activity on the Net. http://www.afj.org

Andreasen, A. R. (2006) Social Marketing in the 21st Century. Thousand Oaks, CA: Sage Publications.

Policy Options An overview of policy options to change health behaviors. Public Health Problems.pdf

Sumartojo, E., Doll, L., Holtgrave, D., Gayle, H., Merson, M. (2000) Enriching the mix: Incorporating structural factors into HIV prevention.  AIDS, June 14 Suppl 1:S1-2.

Andreasen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass.

Fine, S.H. (1981). The Marketing of Ideas and Social Issues. New York: Praeger.

Goldberg, M.E., M. Fishbein and S.E. Middlestadt (Eds) (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.

Kotler, P., N. Roberto, and N. Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications. Order from http://www.sagepublications.com

Lefebvre, R.C., and J.A. Flora (1988)."Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Manoff, R.K. (1986). Social Marketing: New Imperative for Public Health. New York: Praeger.

Novelli, W.D. (1984). "Developing Marketing Programs." In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (Eds.) Marketing Health Behavior: Principles, Techniques and Applications. New York: Plenum Press.

Philip Kotler, Ned Roberto, Nancy Lee. (2002). Social Marketing:  Improving the Quality of Life.  Thousand Oaks, CA:  Sage Publications.

Siegel, M. & Donner, L. (1998) Marketing Public Health.  Gaithersburg, MD: Aspen Publishers, Inc. 

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Weinreich, N.K. (1999) Hands-On Social Marketing:  a step-by-step guide. Thousand Oaks, CA:  Sage Publications.

Journal of Health Communication
Taylor and Francis
325 Chestnut Street, Suite 800
Philadelphia, PA 19106
Subscription:  $98.00/year
http://www.tandf.co.uk/journals/titles/10810730.html

American Journal of Health Behavior. (2000). 24(1). The whole issue is dedicated to social marketing.

Andreasen, Alan R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, Spring 2002, (21)1, 3-13.

Bloom, P.N. and Novelli. W.D. (1981). Problems and Challenges of Social Marketing. Journal of Marketing 45:79-88.

Eta Sigma Gamma. (2004). The Health Education Monograph Series, 21(1). The whole monograph is dedicated to social marketing.

G. D. Wiebe. (1951). Merchandising commodities and citizenship on television.  Public Opinion Quarterly, 15, 679-691.

Kotler, Philip, and Gerald Zaltman. (1971). Social marketing: An approach to planned behavior change.  Journal of Marketing, 35, 3-12.

Lefebvre, R.C., and J.A. Flora (1988). "Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Neiger, Brad L., Rosemary Thackeray, Michael D. Barnes and James F. McKenzie. (2003). Postioning social marketing as a planning process for health education.  American Journal of Health Studies, 18, 2/3, 75-81.i

Quinn, G., Albrecht, T., Marshall, R., & Akintobi, T.H. (2005). Thinking like a marketer:  Training for a shift in the mindset of the public health workforce.  Health Promotion Practice, 6(2), 157-163.

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Social Marketing in Public Health Annual Conference
Contact:
Office of Continuing Education
University of South Florida College of Public Health
888-USF-COPH (press “2” for direct link to CE Unit)
Access registration information at:
http://www.cme.hsc.usf.edu/coph/smph/index.html

Benton Foundation (2001) Think it Through http://www.benton.org/publibrary/toolkits/thinkthru.html

Boss, L. P., and Suarez, L. (1990). Uses of data to plan cancer prevention and control programs. Public Health Reports, 105, 354-360.

Communication plan for epilepsy: Epilepsy_Communication_Plan.pdf

Commmunication plan for California’s Project LEAN: CV_LEAN_Communication_Plan.pdf

Examples of mixing communication channels. Activity_Types.pdf

Minnesota Youth Tobacco Prevention Initiative, Communication Planning Kit: CV_MN_Communication_Plan_ Resources_Kit.pdf

National Infant Immunization Week: Tool for planning activities IM_NIIWplantool.pdf

Plan for DES campaign: DES_Campaign_Plan.pdf

Prospect Associates (2001) Diabetes and Flu/Pneumococcal Campaign strategies: DB_2000_Strategic_Plan.pdf

Strategic Questions SOC_strategic_questions.pdf

SWOT Analysis for vaccine safety: SWOT.pdf

SWOT Strategic Planning Process Worksheet: http://www.nnh.org/tobacco/appe-5-2.htm

White House National Youth Anti-Drug Media Campaign, Communication strategy: http://www.mediacampaign.org/publications/strat statement/contents.html

Aaker, D.A. (2001). Strategic Marketing Management (6th ed.). John Wiley & Sons.

AMC Cancer Research Center (1994). Beyond the Brochure: Alternative Approaches to Effective Health Communication, Denver, CO: Beyond_the_Brochure.pdf

CDC (1995). Guidelines: General Considerations Regarding Health Education and Risk Reduction Activities: SOC_Guidelines-Health_Ed_Risk_Reduction.pdf

Moore, J., and W.D. Wells. (1991). R.O.I. Guidebook: Planning for Relevance, Originality and Impact in Advertising and Other Marketing Communications. DDB Needham Worldwide, Chicago.

Asset mapping.

• http://www.northwestern.edu/ipr/abcd.html
• http://ctb.ku.edu/tools/en/sub_section_main_1043.htm

CDC, Planned Approach to Community Health (PATCH), is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. The PATCH Guide is designed to be used by the local coordinator and contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. http://wonder.cdc.gov/wonder/prevguid/ p0000064/p0000064.asp

CDC, Applying Prevention Marketing: SOC_ApplyPMI.pdf

Chinman, M., Imm, P. & Wandersman, A.  (2004) Getting to Outcomes 2004 http://www.rand.org/pubs/technical_reports/TR101/index.html

Communication Initiative, summaries of frameworks and models that can guide and inform communication planning and review exercises: http://www.comminit.com/planning_models.html

Green, L. W. and M.W. Kreuter (1991). Health Promotion Planning: An Educational and Environmental Approach (2nd ed). Mountain View: Mayfield Publishing Company. Describes the Precede-Proceed Planning Model of health promotion programs. To access further information about Precede-Proceed go to http://www.ihpr.ubc.ca/ProcedePrecede.html

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall.

Bartholomew, L.K., G.S. Parcel, G. Kok, and N.H. Gottlieb (eds.) (2006) Health Promotion Planning: An Intervention Mapping Approach. San Francisco, CA: Jossey-Bass.

Cole, G.E. (1999) Advancing the development and application of theory-based evaluation in the practice of public health.  American Journal of Evaluation, 20(3), 453-470.  Contains Intervention theory structuring guide: Intervention_Theory_Structuring_Guide.pdf

Cole, G.E., Holtgrave, D.R., Rios, N.M.  Internal and external factors or determinants that encourage or discourage health-related behaviors. Health_Behavior_Factors.pdf

Communication Initiative, Change Theories, summaries of theories and assumptions about the nature of change and how best change can be encouraged and facilitated to inform strategy development and evaluation initiatives: http://www.comminit.com/power_point/change theories/index.htm

Communication-relevant theory snapshots: Communication_Relevant_Theories.pdf

Consensus from influential behavior change theorists on a list of variables that predict HIV-related behavior change; the same factors apply to other voluntary behaviors, as discussed in Fishbein, et al., below.  Behavior_Consensus.pdf

DiClemente, R.J., Crosby, R.A., Kegler, M.C. (eds.) Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. San Francisco: Jossey-Bass.

Fishbein, M., Triandis, H. C., Kanfer, F. H., Becker, M., Middlestadt, S. E., Eichler, A. (2001). Factors influencing behavior and behavior change. In Baum, A. Revenson, T. A. and Singer, J. E. (Eds.), Handbook of health psychology (pp. 1-7). Mahwah, NJ:  Lawrence Erlbaum Associates. 

Gleckler, E., Longfield, K. & Zielinski-Gutierrez, E. (2000) Hybrid Behavioral Change Model. Homegrown example of a program in targeted communications that used a ‘hybrid’ of behavior change models. Louisiana Office of Public Health: SOC_behavior-change-hybrid.pdf

Green, L.W. & Kreuter, M.W. (2005) Health Promotion Planning: An Educational and Environmental Approach, 4th edition Mountain View, CA: Mayfield.

McAlister, A., P. Puska, P., J.T. Salonen, J. Tuomilehto, and K. Koskela (1982). Theory and Action for Health Promotion: Illustrations from the North Karelia Project, American Journal of Public Health, 72 ,43-50.

McGuire, W.J. (1989). Theoretical Foundations of Campaigns. In R.E. Rice and C.K. Atkin (Eds). Public Communications Campaigns. Newbury Park, CA: Sage Publications, 43-65.

McLeroy, K.R., Bibeau, D., Steckler, A., & Glanz, K. (1988). An ecological perspective on health promotion programs. Health Education Quarterly, 15(4), 351-377.

National Cancer Institute (2005) Theory at a Glance: A Guide for Health Promotion Practice, 2nd Edition. http://www.nci.nih.gov/theory/pdf

Prochaska, J. and C. DiClemente (1983). Stages and Processes of Self-Change in Smoking: Towards an Integrative Model of Change, J Olin Consult Psych 51:390-395.

Rogers, E. M. (1995) Diffusion of Innovations (4th ed.), New York: Free Press.

Ryder, M. Communication Theory Resources http://carbon.cudenver.edu/~mryder/itc/comm_theory.html