Abstract
George S. Werking (1994) "Establishment Surveys:
Designing The Survey Operations Of The Future,"
Proceedings of the Section on Survey Research Methods, American Statistical
Association, Vol.I p.163
Traditionally, establishment surveys have relied on only a
single mode of data collection and this has often had an
adverse effect on both data quality and timeliness. The
decade of the 1980s brought about many dramatic technology
changes in the business workplace, most notably, in the
widespread use of microcomputers, telecommunications, and
electronic information exchange. The availability of these
new technologies at establishments has offered statistical
agencies a range of computer assisted survey information
collection (CASIC) approaches for significantly improving
data timeliness and quality at costs often equivalent to the
traditional collection methods.
Future cost and quality efficient surveys will integrate
multiple CASIC approaches into an overall data collection
network. Within a CASIC network, different methods will be
used to target broad classes of respondents in order to best
match survey needs with respondent capabilities, thus
producing the highest quality response for a given unit cost.
This paper will discuss some of the performance, cost, and
workload issues associated with the development and control
of an integrated CASIC network which includes Computer
Assisted Telephone Interviewing (CATI), Touchtone Data Entry
(TDE), Voice Recognition (VR), FAX with Intelligent Character
Recognition (ICR), and Electronic Data Interchange (EDI)
collection methods.
Last Modified Date: July 19, 2008
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