NativeEnergy and Stonyfield Farm Team Up to Offer Eco-Conscious Stocking Stuffers
This Year Give Them Gifts for a Lifetime Clean Air-Cool Planet
NORTH FERRISBURGH, VT — November 27, 2001 — This holiday season, Americans have a new gift giving choice — a WindBuilderssm gift membership from NativeEnergy. A one-year WindBuilderssm membership helps build a new wind farm and reduces the carbon dioxide (CO2) emissions that cause global warming. From a global warming perspective, joining WindBuilderssm is the same as powering and heating an average U.S. household entirely with wind-generated energy for a whole year — it effectively cuts the average household's one-year CO2 emissions to zero.
The largest industrial source of CO2 emissions is burning fossil fuels to generate electricity. The U.S. is the world's single largest source of CO2 emissions. Building new wind farms fights global warming by reducing the amount of electricity otherwise needed from power plants that burn fossil fuels.
Perfect for the environmentalists and renewable energy fans on any gift list, WindBuilderssm gift memberships are now available for $120 (or $11 per month for 12 months) on line at www.nativeenergy.com and are included among several earth-friendly gift ideas in Stonyfield Farm's holiday season "Give Them the World" lid program. Through their 6oz. and 8oz. cup Lid Program, Stonyfield Farm strives to educate consumers on key environmental issues and motivate them to take action. Messages on their lids expose millions of Stonyfield Farm consumers to the activities of many nonprofit environmental groups, and issues that threaten the health of our planet.
"The holidays are a time for gift giving, but also a time to celebrate hope for the future, said Gary Hirshberg, President & CEO of Stonyfield Farm. By purchasing WindBuilderssm and other earth-friendly gifts this holiday season, we hope consumers begin to look to Stonyfield.com as a resource for using purchasing dollars that vote for the planet too."
NativeEnergy uses revenues from sales of WindBuilderssm memberships to help finance the construction of new wind farms. In return, NativeEnergy receives the "Green Tags", which represent all of the environmental attributes — including the CO2 emissions reductions — to be generated over the wind farms' lifetime. On behalf of its WindBuilderssm members, NativeEnergy donates these Green Tags to Clean Air — Cool Planet, an action-oriented non-profit organization focused on creative and practical climate change solutions. Clean Air — Cool Planet makes sure that the CO2 emissions reductions purchased by WindBuilderssm members last forever.
Adam Markham, Clean Air — Cool Planet's executive director said, "Developing more renewable energy sources is one of the most effective ways to fight global warming. Now everyone can help build new wind turbines, thanks to NativeEnergy. We're delighted to be working with innovative companies like NativeEnergy and Stonyfield Farm and concerned environmentalists everywhere to reduce carbon dioxide emissions."
WindBuilderssm is the first of a series of innovative climate change products and services to be launched by NativeEnergy. According to NativeEnergy's president and chief executive officer, Tom Boucher,
"Global warming is the toughest environmental challenge of the 21st century. Driving our cars, flying, and keeping the lights on and our homes warm produce carbon dioxide emissions and contribute to global warming. NativeEnergy is committed to providing individuals and businesses with simple, effective and verifiable ways to offset the carbon dioxide emissions associated with their everyday activities — so they can do their part in the fight against global warming and climate change."
About NativeEnergy
Founded in 2000 and based in North Ferrisburgh, Vermont, NativeEnergy offers individuals and businesses everywhere simple, effective and verifiable ways to fight climate change and global warming by helping to build new wind farms. NativeEnergy's patent-pending business process offers a convenient alternative to buying green electricity, and one that is dedicated exclusively to driving the construction of new wind farms to create new environmental benefits. NativeEnergy's five-year goals are to keep more than five million tons of CO2 out of the air and to trigger construction of more than 150 large, commercial-scale wind turbines. For more information, call 802-877-6826 or visit www.nativeenergy.com.
About Stonyfield Farm
Stonyfield Farm is the nation's fastest-growing producer of all natural and certified organic yogurt and ice cream. The company advocates that healthy food can only come from a healthy planet. It was the first dairy in America to pay farmers more money to not use the synthetic bovine growth hormone rGBH. The company donates 10% of profits to environmental causes that help to protect and support the earth through their Profits for the Planet program. For more information, call 1-800-PRO-COWS or visit www.stonyfield.com.
About Clean Air — Cool Planet
Founded in 1999, Clean Air - Cool Planet inspires coordinated action among citizens, businesses, government and community leaders throughout the Northeast to achieve reductions in greenhouse gases. A nonprofit, 501(c)(3) organization, Clean Air - Cool Planet is based in Portsmouth, New Hampshire. In June 2001, CA-CP published a 76-page case study report entitled "Cool Solutions for Global Warming; 24 Success Stories from the Northeast," highlighting innovative projects from all eight northeastern states. For more information, visit www.cleanair-coolplanet.org.
NativeEnergy Contact: Tom Boucher (802) 877-6826
Stonyfield Farm Contact: MJ Viederman (603) 437-4040
Clean Air - Cool Planet Contact: Bob Sheppard (603) 422-6464
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