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Table of contents Introduction 1 The Scoop 3 The Industry Overview 5 Companies 5 Book Publishing Segments 6 Organization of the Book Publishing Business 12 The Book Publishing Process 17 Editorial 17 Marketing 20 Sales Channels 25 Production 30 Trends in Book Publishing 35 Getting Hired 41 The Big Conundrums 43 Creative Side or Business Side? 43 Big Company, Small Company 45 Entry Points Into Publishing 47 Background and Qualifications for Entry-Level Employees 47 Education and Training by Career Path 49 Career Changers 50 Resumes, Cover Letters and Writing Tests 53 Targeting Employers 53 Cover Letter 54 The Cover Letter 54 Sample Cover Letter 56 The Resume 57 Sample Resume 58 Writing Samples/Tests 60 The Interview 61 Interview Basics 61 Sample Basic Interview Questions 64 Sample Editorial Interview Questions 67 Sample Marketing Interview Questions 67 Sample Sales Interview Questions 68 Sample Production Interview Questions 69 Questions to Ask 69 On the Job 71 Editorial and Rights 73 Editorial Assistant 74 Assistant Editor/Associate Editor 74 Editor 75 Acquisitions/Development Editor 76 Senior Editor/Executive Editor 77 Editorial Director/Editor-In-Chief 77 Rights 78 Compensation Summary 79 A Day in the Life: Book Editor 80 A Day in the Life: Book Editorial Assistant 82 A Day in the Life: Literary Agent 84 Marketing/Promotion 87 Promotion Assistant/Marketing Assistant 87 Promotion Coordinator/Marketing Coordinator 88 Publicist/Publicity Director 88 Marketing Manager/Marketing Director 88 A Day in the Life: Book Publicity 89 A Day in the Life: Book Marketing 92 Sales 95 Sales Assistant 95 Telemarketing Sales Representative 96 Trade Publishing Sales Representative 96 College Publishing Sales Representative 96 Special Sales Coordinator/Manager/Director 97 Sales Manager/District Manager/Regional Manager 97 Compensation Summary 98 A Day in the Life: Sales Executive û College Publishing 98 Production 101 Production Assistant 101 Production Artists/Production Specialists 102 Production Coordinator/Project Coordinator 102 Production Supervisor 102 Production Director 102 Art Director/Design Manager 103 Distribution/Fulfillment Manager 103 Compensation Summary 104 A Day in the Life: Production Manager 104 Appendix 109 Glossary of Terms 111 Editorial and Sales/Marketing Terms 111 Production 112 Professional Organizations 115 Recommended Reading and Other Sources 117 Books 117 Magazines/Newsletters 118 Directories 118 Internet 119 Trade Shows 119 Companies/Imprints 121 Sample Document: Book Publisher Mission Statement 129 Sample Documents 133 Book Publisher Mission Statement 133 WritersÆs Guidelines(Harlequin) 134 Malice Domestic Mystery Contest 135 About the Author 139
Library of Congress Subject Headings for this publication: Publishers and publishing Vocational guidance United States, Editing Vocational guidance United States