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CONTENTS Preface Acknowledgments PART I WRITING CHAPTER 1 What Is Good Writing? An Example of Plain English So . . . What Is Good Writing? CHAPTER 2 Developing a Good Style Use Common Words Use Contractions Use Pronouns Use Active Voice What is passive voice? Is there another way to identify passive voice? Is passive voice really that simple to identify? What problems does passive voice cause? When is passive voice all right? Use Short Sentences Don't write sentences that are too long Do have some short sentences Use the Proper Tone Use Grammar Checkers Average sentence length How hard your words are to read Sentences using passive voice Readability indexes CHAPTER 3 Using Examples and Comparisons Examples Brief examples Narrative examples Combination of a brief and narrative example Comparisons Brief comparisons A longer (and famous) comparison Combination of a Brief and Narrative Example Examples and Comparisons CHAPTER 4 Making Your Page Look Inviting Choose Your Typefaces Carefully Use a typeface with serifs for body text Use a sans serif typeface for headings and illustrations Use typesetting-not typewriting-conventions Use Block Paragraphing Design Good Headings Use at least two headings of each type Consider informative headings Put more space above than below your headings Consider a down-style heading Differentiate levels of headings Use Good Layout for Lists Choose a good bullet symbol Use good spacing for your bulleted lists Use a system for punctuating your bulleted lists Learn how to use bulleted paragraphs In Summary . . . CHAPTER 5 Making Your Main Point Easy to Find Start with Your Main Point Put your bottom line in the subject line What are types of "bottom line"? Is there always a bottom line? Where are other good places to put the bottom line? Use a Blueprint Create "To Do" Lists for Your Readers Prepare Good Executive Summaries CHAPTER 6 Illustrating Your Ideas Tables Flowcharts Decision Trees Clip Art Simple Drawings Graphs CHAPTER 7 Getting Beyond Periods and Commas Question Mark Rule 1: Use a question mark when you're seeking information Rule 2: Use a question mark as a tag at the end of a sentence Rule 3: Ask a question you're going to answer Dash Rule 1: Use a dash at the end of a sentence to emphasize what comes next Rule 2: Use a dash to emphasize an idea in the middle of a sentence Colon Rule 1: Use a colon at the end of a sentence to emphasize what comes next Rule 2: Use a colon to point to a list or indented material Semicolon Rule 1: Use a semicolon to separate two related sentences Rule 2: Use a semicolon to separate certain complicated phrases Ellipsis Rule 1: Use an ellipsis to show a reflective or dramatic pause Rule 2: Use an ellipsis to show that a list could be much longer Rule 3: Use an ellipsis to show you've left out words in a quotation Comma Rule 1: Use a comma after introductory material Rule 2: Use a comma to separate two sentences joined by a coordinating conjunction Rule 3: Use a comma to set off parenthetical material Rule 4: Use a comma to separate items in a series CHAPTER 8 Learning Commonsense Rules Overcoming Mythical Rules Myth 1: Never end a sentence with a preposition Myth 2: Never begin a sentence with and or but Myth 3: Never split an infinitive Avoiding Common Grammar Errors Keep your lists parallel Make your pronouns agree Avoid comma splices and fused sentences CHAPTER 9 Making the Most of E-mail Be Brief Be Careful with Your Tone Remember You're Creating a Public Document Watch Your Spelling and Grammar CHAPTER 10 Writing for the Web Understand How Viewers Look at Web Pages Don't Write What Viewers Won't Read Write in Chunks Make Your Home Page User-Friendly Make Your Content Pages Efficient Make Good Design Choices CHAPTER 11 Preparing a Résumé and Cover Letter Preparing a Résumé Complete sentences versus action verbs Information almost every résumé should have Other sections you might want to use Preparing a Cover Letter CHAPTER 12 Documenting Your Sources Identifying Borrowed Material Framing a short quotation Framing a long quotation Framing a paraphrase Framing a mixed paraphrase and quotation Using Parenthetical Documentation Parenthetical information within your text A "Works Cited" list PART II SPEAKING CHAPTER 13 What Is Business Speaking? What Types of Business Presentations Are There? Computer Presentations What Does This Part of the Book Cover? CHAPTER 14 Using Good Techniques of Delivery Move Around the Room Use Some Noticeable Gestures Vary Your Voice's Inflection and Loudness Make Eye Contact with All Parts of the Room Be Careful with Humor Involve Your Audience Be Creative with Group Presentations CHAPTER 15 Developing a Clear Structure The Introduction Have a cover slide Have an explanation slide Have a purpose slide Have a bottom-line slide-if you have a bottom line Have a blueprint slide The Middle Part of the Presentation Use a moving blueprint slide Decide how to handle questions The End Putting It All Together CHAPTER 16 Designing Visual Aids Design your body slides using master slides What is a master slide? How should you design your master slide? Create good body slides Make your blueprint slides distinguishable Prefer a sans serif typeface Place your content toward the top Don't use too many words Prefer images instead of words CHAPTER 17 Giving a Presentation Using a Computer What Equipment Do You Need? How Should You Design Your Presentation? Build almost everything Choose your transition effects carefully Consider using special features How Should You Give Your Presentation? CHAPTER 18 Rehearsing, Setting Up the Room, and Overcoming Nervousness Rehearsing, Rehearsing Rehearse by yourself Rehearse in front of others Setting Up the Room Position the screen (if it's portable) Set up the projector Position tables and chairs Adjust the lights Adjust the temperature Check the microphone Eliminate distractions Overcoming Last-Minute Nerves CHAPTER 19 Preparing an Annotated Presentation Cover Slides Executive Summary Other Slides APPENDIX A Final Project: Learning Computer Techniques Overview Topics APPENDIX B Final Project: Creating Reports Overview Group Presentation Final Paper APPENDIX C Formats for Letters and Memos Letters Memos APPENDIX D Sample Papers Sample Paper: "Working in a Garment Factory in Thailand" Sample Paper: "Managing a Pizza Parlor" Sample Paper: "360-Degree Feedback" APPENDIX E Commonly Confused Words Index
Library of Congress Subject Headings for this publication:
Business communication -- Handbooks, manuals, etc.
Business writing -- Handbooks, manuals, etc.
Public speaking -- Handbooks, manuals, etc.