(a) a housing both having first and second ends defining a longitudinal axis therebetween and defining an interior compartment therein;

wherein the housing has a top opening containing an internal thread at the first end;

wherein a bottom opening is located at the second end opposite from the top opening of the housing;

(b) a cap;

wherein the cap has an external threading that corresponds to the internal thread of the top opening of the housing;

wherein the cap and housing screw on together via the internal threading and external threading so as to create a watertight seal;

(c) a motor having first and second ends;

wherein the motor is permanently seated inside of the housing, and next to the bottom opening;

wherein a watertight seal is installed between the motor and the housing so as to prevent water from entering the housing beyond where the motor is located so as to define a watertight portion of the interior compartment of the housing, and the watertight seal being located between the first and second ends of the motor;

wherein a shaft of the motor is so situated as to be located near the bottom opening of the housing and within a non-watertight portion of the interior compartment of the housing that is not protected by the watertight seal;

wherein the shaft of the motor can vibrate and/or rotate;

(d) a tilt switch;

wherein the tilt switch is located inside of the watertight portion of the interior compartment of the housing;

wherein the tilt switch is electrically wired to the motor;

wherein the tilt switch is set at a predetermined angle to turn on and off electrical power to the motor;

(e) a battery supply;

wherein the battery supply is electrically wired to the tilt switch;

(f) a hook having a straight shaft extending along a longitudinal axis thereof that is parallel to the longitudinal axis of the housing, the hook also having a first end defining an eye and a second end defining a point;

wherein the hook is permanently affixed to an exterior side of the housing, the straight shaft being in abutting relationship with the exterior side of the housing, and the eye of the first end of the hook extending beyond the cap in a direction parallel to the longitudinal axes of the housing and the straight shank;

(g) a fishing lure worm tail; and

wherein the fishing lure worm tail is attached to the shaft of the motor, and is accessible via the bottom opening of the housing; and

(h) a fishing worm lure;

wherein the fishing lure worm lure is draped over and attached to the housing so as to provide the appearance of the body of a worm.