Brandt, Steven C.
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Introduction 7 Picking Business Partners The First Commandment 13 What Business are You In? The Second Commandment 23 Focus, Focus, Focus The Third Commandment 29 Preparing a Business Plan The Fourth Commandment 37 Hiring Smart The Fifth Commandment 77 Setting Standards; Rewarding Performance The Sixth Commandment 87 Walk Before You Run The Seventh Commandment 97 Go With the (Cash) Flow The Eighth Commandment 109 Health is Wealth The Ninth Commandment 117 Seeing Around Corners The Tenth Commandment 129 Introduction to Appendices 143 Appendix A Industry Analysis 145 Appendix B Guide to Preparing a Business Plan 155 Appendix C Sample Business Plan 159 Epilogue to Appendix 199