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| ERIC #: | ED283157 |
| Title: | The Upscale Hispanic Magazine Reader: Acculturation and the "Yucca" Lifestyle. |
| Authors: | Garrison, Bruce |
| Descriptors: | Acculturation; Biculturalism; Consumer Economics; Cross Cultural Studies; Cubans; Cultural Influences; Cultural Interrelationships; Cultural Traits; Foreign Language Periodicals; Hispanic Americans; Immigrants; Life Style; Media Research; Social Integration; Sociocultural Patterns; Spanish Speaking |
| Source: | N/A |
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| Publisher: | N/A |
| Publication Date: | 1987-08-00 |
| Pages: | 39 |
| Pub Types: | Reports - Research; Speeches/Meeting Papers |
| Abstract: | A study examined the life-styles of South Florida upscale "yuppie/yucca" (young, up-and-coming Cuban-American) Hispanics by exploring their consumption habits and such demographic variables as recreational activity, credit card ownership, housing, investments, language preference, marital status, education level, and income. The hypothesis that "yuppie/yucca" Hispanics move faster toward acculturation than do American Hispanics in general because of their "blend" lifestyle, resulting in consumption habits similar to the U.S. "yuppie" population was supported by the data. Subjects, 282 subscriber readers of an upscale Spanish language metropolitan Miami magazine (Miami Mensual) answered a questionnaire, and data were compared with those of two other studies: a 29-city survey by the City and Regional Magazine Association (CRMA) and a national study of Hispanic consumers by the National Association of Hispanic Publications (NAHP). In terms of both demographics and consumer variables, the Miami "yuccas" were more similar to the yuppies in the CRMA survey than to the general Hispanic population in the NAHP study. However, three out of four Spanish language magazine subscribers in Miami strongly preferred to read in Spanish over English. Comparisons and contrasts with the national Hispanic data from NAHP show more differences because of the broader socioeconomic base of the entire Hispanic population in the United States. (Tables of data and 38 references are appended.) (NKA) |
| Abstractor: | N/A |
| Reference Count: | 0 |
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| Note: | Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (70th, San Antonio, TX, August 1-4, 1987). Partial funding for this study provided by a grant from Miami Mensual Magazine. Document contains light, dot matrix print. |
| Identifiers: | City Magazines; Florida |
| Record Type: | Non-Journal |
| Level: | 1 - Available on microfiche |
| Institutions: | N/A |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | N/A |
| Audiences: | N/A |
| Languages: | English |
| Education Level: | N/A |
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