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1. Expectations, Color and Appearance
Expectations
Factors Creating Expectations
References
2. Perception of Color and Appearance
Expectations
Vision
Color Vision Deficiency
Color Perception
Color Adaptation and Color Constancy
Contrast Phenomena
Color Memory
Color Harmony
Color-Related Perceptions
Understanding Expectations in Terms of Specification and
Visualisation
Connotative Meanings of Objects
Color Order Systems and Atlases
Color Image Scale
Color Zone Diagram
References
3. Lighting and Illumination
Expectations
Lighting of Rooms and Spaces
Lighting of Foods
Food Displays
Photochemical Reactions
Light Source Quality Specification
Practical Light Sources
References
4. Expectations and Appearance of the Stranger
Expectations
Visually Assessed Security
Physical Appearance
Personal Space
Nonverbal Communication
Nonverbal Communication and Staff Behavior
Visual Identification
Visually Assessed Properties of the Stranger Relevant to the Scene:
Usefulness and Pleasantness
Visually Assessed Satisfaction
References
5. Expectations, Color and Appearance in Advertising
and Packaging
Expectations
Color and Appearance in Food Advertising and Packaging
Advertisements Versus Packs
Uses of Color
Functional Colors
Referent System Colors
Colors in Combination
Colors to Reinforce Flavors
Color in Differentiation
Cultural Messages Delivered by Color and Appearance
Typography
Color Reproducibility and Efficacy in Printing
Color Coding
Analysis of Appearance
6. Expectations, Color and Appearance of Building Facades
Expectations
Driving Forces for Restaurant Impact Colors
Geology
The Heritage Industry
Brand Colors
Population Type
Tradition
Folk Custom
Other Driving Forces
Driving Forces for Store Impact Colors
References
7. Expectations, Color and Appearance in the Store
Expectations
Evolution of Store Appearance
Store Design
Layout
A Walk around the Store
Customers
Sensory Marketing
In-Store Irritations
Concerns of the Customer
References
8. Expectations, Color and Appearance in the Food and Drink
Consumption Environment
Expectations
Evolution of Eating Decor
Physical Design
Spatial Dimension
Cleanness
Quality
Comfort
Privacy
Characteristics and Images of Eating and Drinking Venues
Venues and Scales
The Physical Environment
Images of the Environment
Venue Characteristics
The Physical Environment
Venue Images
Effects of the Physical Environment on Images Induced
Physical Situation
Lighting
Decoration and Color
Upkeep and Cleanness
The Tabletop
Kitchen Presentation and Actual Cost
Specific Interrelationships
Elegance and Poshness Images
Masculine to Feminine Image.
Expectations
Color for Food and Drink Interiors
Appetite Colors
Color Awareness
References
9. Expectations, Color and Appearance of Food
Expectations
Food Color: The Principles
Mechanisms of Food Coloration
Physiological Role of Food Pigments
Color Changes during Food Preparation
Color Addition
Color Associations
Food Appearance: The Principles
Visual Structure and Surface Texture
Food Translucency
Food Gloss
Food Appearance Ethics
Food Display: The Principles
Tradition of Food Display
Elements of Design
Creating the Show
On the Plate
Food Color in Tradition
Food Symbolism and Fashion
Traditional Foods
Food Folklore
References