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Part I. Understand your Situation 1 The Economics of Global Competition: Implications for Business 13 Dermot McAleese and Gerard O'Brien 2 From Customer Understanding to Strategy Innovation: Practical Tools to Establish Competitive Positioning 38 Cliff Bowman and Richard Schoenberg 3 And the Winner Takes it All? Necessary Conditions and Entry Strategies in Winner-Take-All Market 57 Rita Gunther McGrath 4 Understanding the Financial Footprint of Strategy 69 William C. Lawler 5 HR Dreams: Where Human Resource Management is Headed to Deliver Value 97 Dave Ulrich 6 Services, Counsel, and Values: Managing Strategically in the Public Sector 111 J. A. Murray Part II. Develop your Options 7 The Rising Costs of Offering Valueless Propositions in a Connected World 131 Sean Meehan and Willem Smit 8 Managing the Evolving Global Production Network 149 Kasra Ferdows 9 From Lines to Loops: An Iterative Approach to Strategy 163 Donald Sull 10 Opening up Strategic Space through Discontinuous Innovation 184 John Bessant 11 How to Create the Industries of the Twenty-First Century 203 Costas Markides Part III. Lead the Change 12 Leading in the Knowledge Economy 223 Rob Goffee and Gareth Jones 13 The Leader's Prison 242 Robert Galavan and John Cullen 14 Nurturing Innovation Hot Spots 254 Lynda Gratton 15 The Contrasting Faces of the Chairman of the Board 270 Nada K. Kakabadse, Andrew P. Kakabadse, and Linda Lee-Davies 16 The Leader as Negotiator 281 Kathleen Reardon and Andrew McLaughlin 17 Gaining Strategic Advantage through Talent Management 297 Jay A. Conger