From:      Jeremy Schlosberg <74431.3422@compuserve.com>
To:        FCC <kidstv@fcc.gov>
Date:      9/5/95 11:53pm
Subject:   kids tv

As a parent of three small children, I strongly disagree with the
third principle mentioned in your document-- namely:

>broadcasters should be guided by market forces, to the greatest
extent possible, in  >determining whether they meet their
programming obligations

Market forces fail to serve children, period. This is rather
blatant reality is mysteriously overlooked by broadcasters,
advertisers, and politicians alike, time and again. There is
simple proof of this offered every day, whenever there are
advertisements on television shows that are watched by children
under 6 or
7. There isn't a parent in the land who wants their young
children subjected to commercial advertising; there isn't an
expert in child development anywhere who would urge children to
be exposed to commercial advertising at young ages. And yet,
there they are, created by these unimpeachable "market forces":
advertisements aimed relentlessly at young children.

It is very disheartening. Children need to be protected from this
onslaught.
Market forces do nothing but turn up the volume.


Jeremy Schlosberg
Cincinnati OH