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Documents |
| |
| NCJ Number:
|
NCJ 125160
|
| Title:
|
Can Local Drug Prevention "Sizzle"?
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| Journal:
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Druglink Volume:5 Issue:4 Dated:(July/August 1990) Pages:17-18
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| Author(s):
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N Dorn ; L Gamble
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| Publication Date:
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1990 |
| Pages:
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2 |
| Type:
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Model program descriptions |
| Origin:
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United Kingdom |
| Language:
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English |
| Annotation:
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Factline '89 was a drug prevention campaign designed and delivered at a local level by DAIS, the Drug Advice and Information Service in Brighton (England). |
| Abstract:
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The drug prevention campaign used local radio ads, a phonecard, and other materials circulated through youth clubs to stimulate calls to an answering machine with a message on drugs. The impact of the radio commercials was assessed by a survey of 552 young people five weeks after the end of the campaign. The materials evoked generally positive responses among the minority of young people who became aware of them. While local interest was generated, a lack of tie-in between elements of the campaign limited youth involvement. The Factline '89 campaign was a success in terms of the design of its parts and was quite well integrated in terms of multi-agency coordination at the tops of the hierarchies of participating agencies. Future campaign materials should be less diverse, more participative, and help to construct an interest-involvement-action chain. Outreach work was suggested as a means of contacting older, more drink and drugs-prone young people. |
| Main Term(s):
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Drug prevention programs |
| Index Term(s):
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Program evaluation ; Foreign crime prevention ; Great Britain |
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To cite this abstract, use the following link:
http://www.ncjrs.gov/App/Publications/abstract.aspx?ID=125160
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* A link to the full-text document is provided whenever possible. For documents
not available online, a link to the publisher's web site is provided.
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