Table of contents for Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis.

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1. Everybody Writes Letters!   
2. Ten Easy Pieces   
3. What's on Top? And What's in the Middle?   
4. What's at the End?   
5. Envelopes: Crucial and Too Often Overlooked   
6. The Newest Medium: E-Mail   
7. The Importance of the Opening   
8. The First 25 Ways to Start a Letter   
9. 25 More Ways to Start a Letter-- Openings 26 to 50   
10. 25 More Ways to Start a Letter-- Openings 51 to 75   
11. 25 More Ways to Start a Letter-- Openings 76 to 100   
12. A Concluding Thought