| Comment Number: | 517683-00029 |
| Received: | 08/22/2005 06:07:57 PM |
| Organization: | Stuart Moore Ltd. |
| Commenter: | Vittorio Bassan |
| State: | CA |
| Agency: | Federal Trade Commission |
| Rule: | Guides for the Jewelry, Precious Metals, and Pewter Industries |
| Docket ID: | To Be Added |
| No Attachments |
Comments:
I would like to take a moment to express my opinion concerning this matter. I have been in the Jewelry industry for 15 years, and in my experience believe that when people choose platinum as a metal of choice it is because they are not willing to compromise the quality and the preciousness of the metal. Is for this reason they are not buying white gold. Thanks to Platinum there is finally a clear distinction between high-end jewelry, and low-end jewelry/cheap stuff. Platinum customers realize they are wearing the most precious, top quality metal available. So the question is: What is the purpose to reduce platinum preciousness by 50%? What would the add read; You are wearing the most precious metal minus 50%? This is the typical N.Y. 47th street or LA S. Hills street mentality. Always needs to find a way to do it cheaper! This is equal to purchasing a legal knock-off of a L.V. bags, or if Ferrari's will come out with the "economic" version of a Testarossa! Does this make any sense? There is a clear distinction between high-end and low-end jewelry, why compromise the high set standards? If someone does not want to spend the money to purchase 950 platinum, have him buy white gold. They are not Platinum™ customers anyway. Also, if this will be the case, there will be a final consumer education about the differences between 950 platinum and 500 platinum?