| Author: |
Jardine, Cynthia G.; Hrudey, Steve E. |
| Year: |
1997 |
| Title: |
Mixed messages in risk communication |
| Journal: |
Risk Analysis |
| Volume: |
17 |
| Issue: |
4 |
| Pages: |
489-498 |
| Summary Sentence: |
Discusses particular words that may confuse the public during risk communication and ways to avoid this confusion. |
| Publication Type: |
1. Discussion |
| Focus: |
9. Risk perception/comprehension |
| Content of risk message: |
1. Cause/source/communicability of risk/mode of transmission 5. Likelihood-absolute 6. Likelihood-comparative (across people or hazards) 9. Preventability of hazard/personal control 10. Risk factors (exposure levels, blood pressure, genetic risk) |
| Form of risk information: |
5. Text-verbal |
| Hazard: |
19. General, unspecified |
