Table of Contents
Foreword
Introduction
Chapter 1 - Community Development and Rural Traffic Safety
Chapter 2 - Partners for Rural Traffic Safety Project Overview
Process Steps
Scope of Traffic Safety Activities
Timing of the Campaign
Community Campaign Goals, Objectives, and Activities
Chapter 3 - Partners Process Step 1: Identification of Leadership
Leadership of Partners for Rural Traffic Safety
Acquiring Support
Costs
Credibility
Compatibility
Communicability
Chapter 4 - Partners Process Step 2: Organizing and Recruiting the Community Partner Team
Community Partner Team Composition
The AIDA Model
How Team Leaders Can Apply the AIDA Model
Approaching and Selecting Community Partner Team Members
The Role of Community Partner Team Sector Member
Motivating People to Participate
Close the Deal
Tools for Organizing the Community Partner Team
Recruitment Interview Guide
Core Community Sector Information
Community Partner Team Member Agreement
Chapter 5 - Partners Process Step 3: Community Partner Team Orientation
Partners for Rural Traffic Safety Community Partner Team Meeting No. 1
Tools for Community Partner Team Meeting No. 1
Six Square Activity Sheet
Awareness Quiz and Quiz Answer Key
Sample Presentation Slide Preview
Chapter 6 - Partners Process Step 4: Assessment of Community Wants, Needs, Values and Traffic Safety Issues; Community Partner Team Training for Visioning Meeting
Partners for Rural Traffic Safety Community Partner Team Meeting No. 2
Tools to Help You Prepare For and Conduct a Community Visioning Meeting
Visioning Meeting Script
Preparation Tips for Visioning Meeting
Sample Ideas of Who to Invite to the Visioning Meeting
Sample Invitation Letter for Community Partner Team Sector Leaders
Sample Press Release
Sample Radio Spot
Visioning Meeting Crib Sheet
Visioning Meeting Voting Sheets
Rules for Brainstorming
Community Visioning Meeting Room Diagram
Chapter 7 - Partners Process Step 5: Selection of Project Interventions; Analyzing Results and Other Assessments
Partners for Rural Traffic Safety Community Partner Team Meeting No. 4
Chapter 8 - Partners Process Step 6: Planning and Gathering Resources; Campaign Planning Meeting
Partners for Rural Traffic Safety Community Partner Team Meeting No. 5
Planning Models
Tools for Community Partner Team Meeting No. 5
Preview Slide Show for Meeting No. 5 Presentation
Sample 30-Day Campaign Plan
Sample 30-Day Campaign Schedule
Public Relations Activity Ideas
Sample Media Release Kicking Off Traffic Safety Campaign
Sample Rural Traffic Safety Month Mayoral Proclamation
Community Sector Project Planner Overview
Health Care Sector Project Planner
Law Enforcement Sector Project Planner
Business Sector Project Planner
Education Sector Project Planner
Places of Worship Sector Project Planner
Community Resident Sector Project Planner
Chapter 9 - Partners Process Step 8: Evaluating the Impact of the Intervention
Tips on Selecting Sites to Conduct the Index
Conducting the Index
Scoring the Results
Tools for Planning and Conducting the Index
Index Utilization Plan Grid
Index Utilization Plan Grid Sample
Safety Belt Utilization Index Data Collection Sheet
Appendix A - Buckle Up America, Data and Logos
Appendix B - Occupant Safety National Organizational Resources
National Organizations
Appendix C - National Highway Traffic Safety Administration
Regional Offices and State Highway Safety Offices
Appendix D - Suggested Reference Resources by Sector
Appendix E - Presentation Materials
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