Table of Contents

Foreword
Introduction
Chapter 1 - Community Development and Rural Traffic Safety
Chapter 2 - Partners for Rural Traffic Safety Project Overview Process Steps Scope of Traffic Safety Activities Timing of the Campaign Community Campaign Goals, Objectives, and Activities
Chapter 3 - Partners Process Step 1: Identification of Leadership Leadership of Partners for Rural Traffic Safety Acquiring Support Costs Credibility Compatibility Communicability
Chapter 4 - Partners Process Step 2: Organizing and Recruiting the Community Partner Team Community Partner Team Composition The AIDA Model How Team Leaders Can Apply the AIDA Model Approaching and Selecting Community Partner Team Members The Role of Community Partner Team Sector Member Motivating People to Participate Close the Deal Tools for Organizing the Community Partner Team Recruitment Interview Guide Core Community Sector Information Community Partner Team Member Agreement
Chapter 5 - Partners Process Step 3: Community Partner Team Orientation Partners for Rural Traffic Safety Community Partner Team Meeting No. 1 Tools for Community Partner Team Meeting No. 1 Six Square Activity Sheet Awareness Quiz and Quiz Answer Key Sample Presentation Slide Preview
Chapter 6 - Partners Process Step 4: Assessment of Community Wants, Needs, Values and Traffic Safety Issues; Community Partner Team Training for Visioning Meeting Partners for Rural Traffic Safety Community Partner Team Meeting No. 2 Tools to Help You Prepare For and Conduct a Community Visioning Meeting Visioning Meeting Script Preparation Tips for Visioning Meeting Sample Ideas of Who to Invite to the Visioning Meeting Sample Invitation Letter for Community Partner Team Sector Leaders Sample Press Release Sample Radio Spot Visioning Meeting Crib Sheet Visioning Meeting Voting Sheets Rules for Brainstorming Community Visioning Meeting Room Diagram
Chapter 7 - Partners Process Step 5: Selection of Project Interventions; Analyzing Results and Other Assessments Partners for Rural Traffic Safety Community Partner Team Meeting No. 4
Chapter 8 - Partners Process Step 6: Planning and Gathering Resources; Campaign Planning Meeting Partners for Rural Traffic Safety Community Partner Team Meeting No. 5 Planning Models Tools for Community Partner Team Meeting No. 5 Preview Slide Show for Meeting No. 5 Presentation Sample 30-Day Campaign Plan Sample 30-Day Campaign Schedule Public Relations Activity Ideas Sample Media Release Kicking Off Traffic Safety Campaign Sample Rural Traffic Safety Month Mayoral Proclamation Community Sector Project Planner Overview Health Care Sector Project Planner Law Enforcement Sector Project Planner Business Sector Project Planner Education Sector Project Planner Places of Worship Sector Project Planner Community Resident Sector Project Planner
Chapter 9 - Partners Process Step 8: Evaluating the Impact of the Intervention Tips on Selecting Sites to Conduct the Index Conducting the Index Scoring the Results Tools for Planning and Conducting the Index Index Utilization Plan Grid Index Utilization Plan Grid Sample Safety Belt Utilization Index Data Collection Sheet
Appendix A - Buckle Up America, Data and Logos
Appendix B - Occupant Safety National Organizational Resources National Organizations
Appendix C - National Highway Traffic Safety Administration Regional Offices and State Highway Safety Offices
Appendix D - Suggested Reference Resources by Sector
Appendix E - Presentation Materials
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