FOR YOUR INFORMATION...........................AUGUST 16, 1990


     The Federal Trade Commission has given final approval to the
following consent agreement that it had placed on the public record
for comment:

     TV, Inc. -     The consent agreement settles charges that TV
Inc., and its president, William Thompson, misrepresented that "TV
Insiders" is an independent and objective television program, when
it is actually a paid advertisement.  

     The Commission complaint alleges that the ad and promotional
materials falsely claim that:
     
     --   consumption of any bee-pollen product will not result
     in an allergic reaction;

     --   consumption of any bee-pollen product, such as those 
     advertised on "TV Insiders," has been used successfully to
     treat allergy patients;

     --   Alpine Supreme Brand Arthritis-Strength Pain Relief is
     an effective analgesic; and
     
     --   TV Inc. had a reasonable basis, consisting of
     scientific evidence, for making these claims.

     The order prohibits TV Inc. from making these claims and also
prohibits the respondents from making any commercial which
mispresents that it is an independent program and not a paid
commercial.

     The agreement was placed on the public record on May 15, and
issued in final form on July 25.  (Docket No. C-3296)
 
     A consent agreement is for settlement purposes only and does
not constitute admission of a law violation.  When the Commission
issues a consent order on a final basis, it carries the force of
law with respect to future actions.  Each violation of such an
order may result in a civil penalty of up to $10,000.

     A press release summarizing the complaint and consent
agreement was issued at the time the Commission accepted the
consent agreement for public comment.  Copies of the release and
order are available from the FTC's Public Reference Branch, Room
130, 6th & Pennsylvania Ave., N.W, Washington, D.C.  20580;  202-
326-2180;  TTY  202-326-2502.

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MEDIA CONTACT:      Sheila Smaw, Office of Public Affairs,
                    202-326-2180                  (TV INC)
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