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CLASSIFICATION: UNCLASSIFIED, NOT OFFICIAL USDA DATA                            
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 AGR Number: NL7041                                                             
                                                                                
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 From:   AgTheHague                                                             
 To:     USDA/FAS Washington D.C.                                               
 Country:     NL                                                                
 Year:        1997                                                              
 Report Code: 24  Post Report Sequence Number: 001                              
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 Report Title: Agriculture Situation                                            
 Report Type:  V  - Voluntary Report                                            
 Report Subject: Organic & Natural Food Promtion in the Netherlands             
 Approved By: Steven D. Yoder                                                   
 Drafted By:  Laura Scandurra                                                   
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 Security Classification: UNCLASSIFIED, NOT OFFICIAL USDA DATA                  
                                                                                
                                                                                
 Date Due (MM/DD/YY): 03/06/97                                                  
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Report Code: NL9724V       AGR Number: NL7041           Page:    1              
Agriculture Situation                                                           
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SUBJECT: Ambassador Hosts an Organic and Natural Food Promotion in the          
         Netherlands                                                            
                                                                                
A total of 24 companies exhibited product at the Ambassador's Organic           
and Natural Food Promotion, which took place at the Ambassador's                
residence on March 3, 1997.  The majority of products on display were           
new-to-market, while a handful of the products -- Celestial Seasonings,         
Fantastic Foods, Apache Chips and Fetzer organic wines -- already had           
distribution in the Netherlands and/or Belgium.  Approximately 75 people        
attended the promotion including some of the leading organic importers,         
distributors and retailers from the Netherlands and Belgium.   Although         
the event generated a limited number of trade leads, there was                  
significant interest in several of the products on display, particularly        
the innovative, new and different  products that are not typically found        
in the Benelux  market.  The day after the event, the Algemeen Dagblad,         
a leading daily newspaper, carried a story about the promotion.                 
                                                                                
                                                                                
            COMPANIES EXHIBITING AT THE AMBASSADOR'S ORGANIC                    
                       AND NATURAL FOOD PROMOTION                               
                                                                                
Annie's Naturals                                                                
----------------                                                                
     Mr. Peter Backman                                                          
     P.O. Box 63, Foster Hill Rd.                                               
     North Calais,  VT  05650       Natural Dressing                            
     Ph.  (802) 456 8866                                                        
     Fax  (802) 456 8865                                                        
                                                                                
Bobeetza's Kitchen Inc.                                                         
-----------------------                                                         
     Margaret Knight                                                            
     6073 Drum Point Rd                                                         
     Deale,  MD  20751             Zacusca, Zacusca with Mushroom,              
     Ph.  (410) 867 1123            Spicy Zacusca                               
     Fax  (410) 867 1125                                                        
                                                                                
California Redi-Date Inc.                                                       
-------------------------                                                       
     Mr. George Jeffrey                                                         
     84675 Ave. 60,                                                             
     P.O. Box 816                                                               
     Termal,  CA  92274-0816       "Sunglow" Brand Dates and Date               
     Ph.  (619) 399 5111            Products                                    
     Fax  (619) 399 1962                                                        
                                                                                
                                                                                
                                                                               
Report Code: NL9724V       AGR Number: NL7041           Page:    2              
Agriculture Situation                                                           
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California Certified Organic Farmers (CCOF)                                     
-------------------------------------------                                     
     Ms. Diane Bowen                                                            
     1115 Mission St.                                                           
     Santa Cruz,  CA  95060        Information/ Literature                      
     Ph.  (408) 423 2263                                                        
     Fax  (408) 423 4528                                                        
                                                                                
Cascadian Farm                                                                  
--------------                                                                  
     Mr. Steve Crider                                                           
     719 Metcalf St.                                                            
     Sedro-Woolley,  WA  98284     Fruit Jam, Pickles & Sauerkraut,             
     Ph.  (360) 855 0100            Ice cream, Frozen Fruits &                  
     Fax  (360) 855 2377            Vegetables, Juice Concentrate               
                                                                                
Columbus Foods Company                                                          
----------------------                                                          
     Ms. Kathryn Miller                                                         
     800 N. Albany Avenue                                                       
     Chicago,  IL  60622           World Cuisine Seasoned Oil Sprays            
     Ph.  (773) 265 6500                                                        
     Fax  (773) 265 6985                                                        
                                                                                
Conrad Rice Mill/Hol Grain                                                      
--------------------------                                                      
     Mike Davis                                                                 
     P.O. Box 10640                                                             
     New Iberia,  LA  70562        Brown Rice Crackers, Wheat Crackers,         
     Ph.  (318) 364 7242            Wild Pecan Rice                             
     Fax  (318) 365 5806                                                        
                                                                                
Country Ovens Ltd.                                                              
------------------                                                              
     Mr. M. Johnson                                                             
     229 East Main St. P.O. 195                                                 
     Forestville,  WI  54213       Dried Cherries and Blueberries               
     Ph.  (414) 743 2324                                                        
     Fax  (414) 743 2324                                                        
                                                                                
ECO-Organics USA                                                                
----------------                                                                
     Dr. Nanda Pennello                                                         
     P.O. Box 56                                                                
     Bayville,  NY  11709-0056     Oranges, Apples, Orange Juice,               
     Ph.  (516) 624 5898             Dates, Bananas                             
     Fax  (516) 624 6893                                                        
                                                                                
                                                                                
                                                                               
Report Code: NL9724V       AGR Number: NL7041           Page:    3              
Agriculture Situation                                                           
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Econatural Solutions                                                            
--------------------                                                            
     Ms. Erica Johnson                                                          
     1900 Folsom, Suite 205                                                     
     Boulder,  CO  80242           Peppermints / Sweets                         
     Ph.  (243) 444 7610                                                        
     Fax  (243) 546 9377                                                        
                                                                                
France Ranch                                                                    
------------                                                                    
     Mr. John France                                                            
     2042  50 Newcomb                                                           
     Porterville,  CA  93257       Citrus, Peaches, Nectarines,                 
     Ph.  (209) 781 7419            Prunes, Walnuts                             
     Fax  (209) 781 4515                                                        
                                                                                
Garden of Eatin'                                                                
----------------                                                                
     Ms. Lorraine Dunham                                                        
     5240 Santa Monica Blvd.                                                    
     Los Angeles,  CA  90029       Tortilla Chips, Salsas, Bean Dips,           
     Ph.  (213) 462 5406            Caramel Popcorn                             
     Fax  (213) 462 3268                                                        
                                                                                
Golden Harvest                                                                  
--------------                                                                  
     Mr. van Ponder                                                             
     310 West Broad Av.                                                         
     Whigham,  GA  31797           Organic Pecans                               
     Ph.  (912) 762 3233                                                        
     Fax  (912) 762 3335                                                        
                                                                                
Granum, Inc.                                                                    
------------                                                                    
     Mr. Alle Hall                                                              
     2901 NE Blakeley                                                           
     Seattle,  WA  98105           "Choice" Organic Teas                        
     Ph.  (206) 525 0051                                                        
     Fax  (206) 523 9750                                                        
                                                                                
Lundberg Family Farms                                                           
---------------------                                                           
     Ms. Sherri Berglund                                                        
     5370 Church Street                                                         
     Richvale,  CA  95974          Rice                                         
     Ph.  (916) 882 4551                                                        
     Fax  (916) 882 4500                                                        
                                                                                
                                                                                
                                                                               
Report Code: NL9724V       AGR Number: NL7041           Page:    4              
Agriculture Situation                                                           
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Northland Organic Foods                                                         
-----------------------                                                         
     Mr. Peter Shortridge                                                       
     462 Holly Av. #2                                                           
     St. Paul,  MN  55102          Soybeans, Grains, Cotton                     
     Ph.  (612) 221 0855            Products                                    
     Fax  (612) 221 0856                                                        
                                                                                
Pavich Family Farms                                                             
-------------------                                                             
     Mr. Chad Hegen                                                             
     P.O. Box 10420                                                             
     Terra Bella,  CA  93270       Raisins, Prunes, Kiwi, Apples,               
     Ph.  (209) 782 8800            Oranges, Broccoli, Cauliflower              
     Fax  (209) 782 8808                                                        
                                                                                
Sharon's Finest                                                                 
---------------                                                                 
     Richard Rose/Susan Kerans                                                  
     P.O. Box 5020                                                              
     Santa Rosa,  CA 95405         Non-Dairy Cheese & Meat Products             
     Ph.  (707) 546 7050                                                        
     Fax  (707) 545 7116                                                        
                                                                                
SK Foods                                                                        
--------                                                                        
     Mr. Alan Huey                                                              
     P.O. Box 160, 1175  19th Ave.                                              
     Lemoore,  CA  93245-0160      Tomato Paste, Diced Tomato                   
     Ph.  (209) 924 6518                                                        
     Fax  (209) 924 0178                                                        
                                                                                
Stahlbush Island Farms                                                          
----------------------                                                          
     Mr. Barry Westfall                                                         
     3122 Stahlbush Rd.                                                         
     Corvallis,  OR  97333         Pumpkin, Asparagus & Broccoli                
     Ph.  (541) 757 1497            puree, Frozen Brocolli & Corn               
     Fax  (541) 754 1847                                                        
                                                                                
                                                                                
Stretch Island Fruit                                                            
--------------------                                                            
     Mr. Gerry Thygesen                                                         
     P.O. Box 570                                                               
     Grapeview,  WA  98546         Stretch Island Fruit Leather                 
     Ph.  (360) 275 6050                                                        
     Fax  (360) 275 6184                                                        
                                                                                
                                                                                
                                                                               
Report Code: NL9724V       AGR Number: NL7041           Page:    5              
Agriculture Situation                                                           
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Sunwest Foods Inc.                                                              
------------------                                                              
     Karen Fairgrieves                                                          
     1477 Drew Av. Suite 104                                                    
     Davis,  CA  95616             Rice & Rice Products                         
     Ph.  (916) 758 8550                                                        
     Fax  (915) 758 8110                                                        
                                                                                
Terra Prima Inc.                                                                
----------------                                                                
     Mr. Prescout Bergh                                                         
     221 Monroe St. N.                                                          
     Hudson,  WI  54016            "Apache" Tortilla Chips, Taco                
     Ph.  (715) 381 1336            Shells, Salsa                               
     Fax  (715) 381 1339                                                        
                                                                                
The Boston Jojoba Company                                                       
-------------------------                                                       
     Mr. Robert L. Butler                                                       
     P.O. Box 771                                                               
     Middleton,  MA  01949         Jojoba Oil Products                          
     Ph.  (508) 777 9332                                                        
     Fax  (508) 777 9332                                                        
                                                                                
U.S. Mills                                                                      
----------                                                                      
     Ms. Cynthia Davis                                                          
     200 Reservoir Street                                                       
     Needham,  MA 02194            Ready to Eat and Hot Cereals                 
     Ph.  (617) 444 0440                                                        
     Fax  (617) 444 3411                                                        
                                                                                
American Food Service                                                           
---------------------                                                           
     Mr. G. Chin-A-Kwie                                                         
     Gageldijk 1                                                                
     3602 AG  Maarssen             Hain Snacks Organic and Fat Free             
     Ph.  024-261 3604              Chips                                       
     Fax  024-261 3624                                                          
                                                                                
                                                                                
                                                                               
Report Code: NL9724V       AGR Number: NL7041           Page:    6              
Agriculture Situation                                                           
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ARONA Benelux                                                                   
-------------                                                                   
     Mr. Frank Dirickx                                                          
     Kastanjelaan 43                                                            
     2460 Lichtaart, Belgium       Pumpkin, Asparagus & Broccoli Puree,         
     Ph.  00 32-14-557 694           Frozen Broccoli & Corn                     
     Fax  00 32-14-553 933                                                      
                                                                                
Oud Wijnkopers & Hustinx                                                        
------------------------                                                        
     Mr. D. van Baren                                                           
     Dreef 36                                                                   
     2012 HS  Haarlem              Fetzer Organic Wines                         
     Ph.  023-531 9111                                                          
     Fax  023-531 6963                                                          
                                                                                
Madal Bal b.v.                                                                  
--------------                                                                  
     Mr. W.J. Gerretsen                                                         
     Hollanderstraat 22-26                                                      
     2517 HK  Den Haag             Represents Fantastic Foods,                  
     Ph.  070-362 4850              Celestial Seasonings                        
     Fax  070-345 4042                                                          
                                                                                
Mannavita bvba                                                                  
--------------                                                                  
     Mr. P. Klynsma                                                             
     Industrielaan 8                                                            
     8520  Kuurne, Belgium         Represents Garden of Eatin'                  
     Ph.  00 32-56-355 129                                                      
     Fax  00 32-56-356 158                                                      
                                                                                
Tradin Agricultural International b.v.                                          
--------------------------------------                                          
     Mr. Wim Rabbie                                                             
     Huizermaatweg 17                                                           
     1273 NA  Huizen               Grains, Seeds & Pulses                       
     Ph.  035-528 7000                                                          
     Fax  035-524 3666                                                          
END OF REPORT                                                                   


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