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| ERIC #: | EJ596972 |
| Title: | The Lure of School Marketing. |
| Authors: | Hardy, Lawrence |
| Descriptors: | Board of Education Policy; Business; Elementary Secondary Education; Marketing; Merchandising; Private Sector; Public Schools; School Business Relationship |
| Source: | American School Board Journal, v186 n10 p23-24,26-27 Oct 1999 |
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Peer-Reviewed:
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N/A |
| Publisher: | N/A |
| Publication Date: | 1999-00-00 |
| Pages: | N/A |
| Pub Types: | Journal Articles; Reports - Descriptive |
| Abstract: | School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision of one board member to vote against a lucrative beverage contract. (MLF) |
| Abstractor: | N/A |
| Reference Count: | N/A |
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| Note: | N/A |
| Identifiers: | N/A |
| Record Type: | Journal |
| Level: | N/A |
| Institutions: | N/A |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | ISSN-0003-0953 |
| Audiences: | Administrators; Policymakers; Practitioners |
| Languages: | English |
| Education Level: | Elementary Secondary Education |
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