The “Bank-Powered” Healthcare Consumer

Long Description: A chart entitled "MBIOS/STAR" has an x-axis labeled "Organizational Transformation" and a y-axis labeled "Community Integration". The axes meet in the bottom left-hand corner at a spot marked "Z". There are six boxes in the middle of the chart, labeled from left to right "Education", "Compliance", "Technology", "Marketing", "Organizational Transformation", and "Environmental Marketing". At approximately 20 degrees is a solid line labeled "Transformational Trajectory", and at approximately 30 degrees is a dotted line labeled "Degree of Axiomatical Repsonse". An arc between these two lines is labeled "Corporate or Internal Focus". At 45 degrees is a solid line without a label, which has a line breaking off it it midway, almost parallel to the y-axis, labeled "Hyper-Trajectory". An arc between the unlabeled line and the "Degree of Axiomatical Response" line is labeled "Network or External Focus". Finally, an arc between the unlabeled line and the "Hyper-Trajectory" line is labeled "Dynamic Community Network (Community Focus)", and highlighted by a yellow oval.