| US 7,337,456 B1 | ||
| Advertisement method, advertisement apparatus, advertisement receiver and recording medium | ||
| Katsumi Nihei, Tokyo (Japan) | ||
| Assigned to NEC Corporation, Tokyo (Japan) | ||
| Filed on Oct. 31, 2000, as Appl. No. 9/699,554. | ||
| Claims priority of application No. 11-312487 (JP), filed on Nov. 02, 1999. | ||
| Int. Cl. H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 5/445 (2006.01); G06F 3/00 (2006.01); G06F 13/00 (2006.01); G06Q 30/00 (2006.01); G07G 1/14 (2006.01) | ||
| U.S. Cl. 725—35 [725/34; 725/42; 725/46; 705/14; 348/563] | 4 Claims |
| 1. An advertisement method for presenting advertisement data, transmitted by using broadcasting, to users, the method comprising
the steps of
at a reception end, setting selection standards for a receive time, a receive position and preference of the user, selecting
advertisement data which satisfy said standards from the received advertisement data, and storing the selected advertisement
data in a received advertisement data base; and
at the reception end, assigning an evaluation value to the stored advertisement data based on a reproduction time, a reproduction
position and preference of said user, extracting the advertisement data in the order of highest evaluation value, and presenting
said extracted advertisement data to the user in the order of highest evaluation value;
wherein, in the case where said received advertisement data comprises data representing the period of the advertisement, in
evaluating the time of said received advertisement data,
said received advertisement data is given a high evaluation value when said receive time is within said period and a low evaluation
value when said receive time is outside said period.
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