Automobile Trade Journal. January 1, 1926.
Published monthly by the Chilton Class Journal Co., Philadelphia, Pa. Subscription $2 a year.

Trade journal.

Entire issue reproduced as facsimile page images. 272 pages

Selected Page and Title List:

np	Front Cover
np	Advertisement inside front cover for products of Ac Spark Plug Company, Flint, Michigan.
1	Advertisement for Goodrich Tires manufactured by B. F. Goodrich Rubber Company, Akron, Ohio. This ad, pitched to tire merchants, assures them of Goodrich's "square deal principles" and lists "The Goodrich 10 Points of Profit" to back up this assertion.
3	Advertisement on two pages for Watson Stabilators.
4	Advertisement for products of The Prest-O-Lite Company, Inc.
5	Advertisement for tire chains of Protex Chain Co., Inc., Waynesboro, Pennsylvania.
6	Advertisement for Dunning Junior Automatic Air Compressors for use in garages, manufactured by Dunning Compressor Co., Holmesburg, Philadelphia, Pennsylvania.
7	Advertisement for those considering a new automobile franchise from The Studebaker Corporation of America, South Bend, Indiana. Ad considers a "no-yearly-models" policy to be a selling point.
8	Advertisement for Walker Jacks.
9	Advertisement for Bonney Chrome-Vanadium Wrenches manufactured by Bonney Forge & Tool Works, Allentown, Pennsylvania.
10	Advertisement for Exide Batteries Service Station.
11	Advertisement for Manley 3 1/2 Ton Wrecking Crane manufactured by Manley Manufacturing. Co., York, Pennsylvania.
12	Advertisement for Weidenhoff Test Bench from Weidenhoff Shop Equipment for Battery and Electrical Service, Chicago, Illinois.
13	Advertisement for quarter-inch portable electric drill by Black & Decker.
14	Advertisement for Fredericks Rewinds manufactured by H. M. Fredericks Co., Lock Haven, Pennsylvania.
15	Advertisement for Timken Tapered Roller Bearings manufactured in Canton, Ohio.
16	Advertisement for drive chains manufactured by Morse Chain Company, Ithaca, N.Y.
17	"Index of Contents"
18	Advertisement for Rickenbaker Motor Company, Detroit, predicting that 1926 will be "a wonderful year."
19	"Facing the Facts of 1926 Motor Car Financing" by A. V. Comings explores the concern among bankers and distributors about dangerously lenient loan policies and overly-generous practices in providing credit to consumers. Also, the high quality and low prices of cheaper cars, says Comings, lessens the demand for second-hand cars and poses a threat to the the second-hand market.
24	"Many New Cars to be Shown at Big New York Show" previews offerings to be displayed at a show sponsored by the National Automobile Chamber of Commerce.
26	"Car Dealer of 1926 Faces Real Test of Ability" urges dealers to meet competitive conditions in the industry "with courage and intelligence." The article advocates conservative financing practices.
28	"In New York State We 'Show 'Em and Sell 'Em'" by A. V. Comings profiles the successful careers and techniques of Scott Hayward of Syracuse and Palmer Cately, car salesmen from Ithaca and Cortland, New York. Both of these men are part of the sales team of Onandaga Auto Supply Co. Some of their customers, such as A. F. Bullion and his automotive equipment business, are also described as are other dealers and members of the regional sales force.
31	"1926 Car Better Than Its Predecessors" by Paul Dumas discusses the improved features of new models. Illustrated parts shown.
34	"We Have With Us for 1926 the Old Question of the Used Car" discusses problems faced by used car dealers because of the improved new cars being offered at lower prices. The article suggests that used car dealers devote time and money to reconditioning used cars.
36	"Finer 1926 Cars Will Realign Maintenance Ideas" by Paul Dumas talks about changes going on in car servicing and repair. Quick service departments and specialized repair shops are two of the newer responses to handling cars that need fewer major overhauls but that continue to exhibit specific, minor problems. Mechanical descriptions are given, and there is some mention of mechanical malpractice.
40	Advertisement for The Packard Merchandiser manufactured by The Packard Electric Company, Warren, Ohio. This item stocks and displays coils of cable.
41	"Editorial Comment" contains three editorials. The first, "Financing Automobile Sales," cautions against time sales financing by retail dealers, a method which depends upon low down payments and extended terms for paying off a loan's balance. The second, "Keep The Roads Open" applauds the Minnesota Highway Department's determination to keep country roads open throughout the winter, and the last editorial, "From Peak to Valley" urges its readers to anticipate cyclical changes in the business cycle.
42	Advertisement for New Departure Ball bearings manufactured by New Departure Manufacturing Co., Bristol, Connecticut.
43	"New Cars And Models At National Shows" previews new chassis models featured at the 1926 New York National Automobile Show: Stutz Eight, Pontiac Six, Flint Junior Six, Davis Sixes, Chrysler Imperial Six, Wyllis Knight Six, Auburn Four, and the Elcar Eight. Other cars are also discussed. This is the summarizing page announcing a group of related articles listed below..
44	"Worm Driven Stutz Eight Has Unusual Features: Engine Has Direct Acting Valves and Chain Driven Camshaft." Detailed description of car and its mechanical features includes results of performance tests including laps driven around Indianapolis racetrack. Illustrated models.
45	Advertisement directed toward potential distributors of Cadillacs.
51	"Pontiac Six Added to General Motors Family: Coach and Coupe Comprise Line." Detailed description of car and its mechanical features is accompanied by illustrated models.
55	Advertisement for Walter P. Chrysler Motor Car Manufacturer announcing 92 horse-power Chrysler automobiles which can travel at 80 miles per hour.
56	"The New Chrysler: A Larger, Faster Six" is a detailed, descriptive narrative of the unnamed author's observations about this automobile. He describes a road test and gives precise data about the car and its performance. The body is by Fisher.
59	Advertisement for Fisher Bodies describes that corporation's lumbering activities.
62	Advertisement for Wright Motor Company. Text under company name reads: "A Campaign For Better Accessories."
63	Advertisement for Stewart-Warner Accessories discusses the quality of its products and mentions Stewart-Warner's plans and appropriations for the Campaign for Better Accessories."
64	"Numerous Changes Made on Star Four" describes certain changes in the chassis which makes it similar to the Star Six chassis. Bodies manufactured by Hayes-Hunt Corp.
65	Advertisement for both a Hupmobile Six and Eight. Several pages of illustrated models.
73	"Smaller Willys-Knight Six Has a High Speed Small Bore Engine: Offered in Sedan and Touring Model Only" describes what it predicts will become the most popular Willys-Knight ever. Manufactured by Willys-Overland, Inc.
75	Advertisement for Chevrolet's Purchase Certificate Plan enabling consumers to finance an automobile purchase at modest interest rates. Advertisement appears to target dealers.
77	Advertisement for James Motor Valves.
79	"Flint Announces New Chassis and Changes on Former Models" describes in detail the "Flint Junior," a new model by the Flint Motor Co. The engine, specially built for the "Junior Six," is manufactured by Continental Motors.
82	"New Auburn Four Has 120 Inch Wheelbase" describes a four-cylinder model manufactured by Auburn Automobile Co., Auburn, Indiana.
83	"Elcar Offers Enlarged Eight" describes Elcar's eight-in-line models, built with Elcar's own boies, and featured for the first time at the national automobile shows.
84	"Engine and Other Changes in Velie" discusses changes to the chassis and a new model by Velie Motors Corp., Moline, Illinois. These were announced at the 1926 New York National Automobile Show.
85	"Page of Automobile Model Changes" includes a Kissel Motor Company of Hartford, Connecticut announcement of a new Coupe Roadster and describes refinements to the carburetor which were added to Buick cars. Mention is also made of an improved Dodge Brothers Type B all-steel sedan.
86	"New Engines, New Bodies on Nash" announces three new body styles and a new engine mounted on the Advanced Six chassis.
87	"Davis Announces Two New Sixes" discusses two new six cylinder models: No. 92 and No. 93, superseding models No. 91 and No. 90 respectively.
88	"New Paige Smaller Than Predecessor" talks about a small companion car manufactured by the Paige-Detroit Motor Company which is intended as a "companion" car to the New-Day Jewett.
88	"Two New Body Styles by Oldsmobile" briefly describes new body styles on the Oldsmobile Six chassis. One is a "de luxe roadster..."of the four-passenger style having a rumble seat in the rear deck." The coupe seats two with a "large baggage compartment in the rear deck."
89	"Page Announcing Automobile Improvements" for the Hupmobile Eight and the Wills Sainte Claire six cylinder chassis.
90	"Page Announcing Changes" for the Gardner Motor Company line of eight and six cylinder cars whose prices have also been reduced. There have also been some changes in the most recent Chevrolets.
92	"News of the Month Briefed for the Busy Reader" discusses industry news: promotions of executives, the acquisition of F. B. Stearns Motor Car Co. by Willys-Overland, Inc., and a modification of a Chrysler Corp. insurance plan for its automobiles. Representative entries also include a Stutz dealer meeting, a car race in Florida, the Silver Anniversary Automobile Show to be held in Detroit, and the growth of General Motor sales, with chart.
95	Advertisement for National Mazda Auto Lamps manufactured by General Electric.
98	Chart entitled "Passenger Car Production by Months in the United States" provides statistical information for the years 1921-25. Part of the "News of the Month Briefed for the Busy Reader" that began on page 92.
100	"Coming Events" lists upcoming automobile shows and conventions.
101	"Briefing Automotive News" includes one or two sentences about events of interest to the automotive industry.
104	"Personal Items" announces appointments and significant activities of executives in the automotive industry.
105	"New Equipment, Parts & Supplies On Display at National Shows" displays and describes equipment used in manufacturing and maintaining automobiles.
107	Advertisement for Lincoln Utility Transmission manufactured by Lincoln Manufacturing Company, Connersville, Indiana.
109	Advertisement for Vernay All-Year-Round Shutter.
114	Chart entitled "Passenger Car Manufacturers, Car Prices and Weights" provides statistical information about car manufacturers' automobile models. On succeeding pages title changes to "Car Prices And Weights--Makers List."
115	Advertisement for Hyatt "Quiet" Roller Bearings.
117	Advertisement for King Quality Products, Inc., replacement parts manufactured in Buffalo, New York.
121	Chart of "Abbreviations for Table of Gasoline Passenger Car Specifications."
122	Chart of "Gasoline Passenger Car Specifications" on two pages gathers data supplied directly from manufacturers.
np	Chart for "Replacement Table of Current Models" on three pages provides specifications for replacements, interchangeable parts, equipment and stock goods on passenger cars distributed on a national basis.
129	Advertisement for filling station gas pump manufactured by S. F. Bowser & Company, Inc., Fort Wayne, Indiana. There is considerable emphasis on pump's ability to attract the attention of potential customers.
130	Advertisement for Gilmer fan belts manufactured by L. H. Gilmer Co., Tacony, Philadelphia.
131	Advertisement for Brunner air compressor and pneumatic valve grinder manufactured by Brunner Manufacturing Company, Utica, New York.
132	Advertisement for Litter "Perfect Compression Alloyed Piston" manufactured by The Litter Piston Manufacturing Co., Charleston, West Virginia.
133	Advertisement for Boyce Moto-Meter manufactured by The Boyce Moto-Meter Co., Inc, Long Island City, New York.
134	Advertisement for Thermoid 'All-Weather' Brake Lining on two pages displays picture of car driving in rain halted by a policeman. Brakes are manufactured by Thermoid Rubber Company, Trenton, New Jersey.
137	Advertisement for 'oilslot' and Standard American Hammered Ring manufactured by American Hammered Piston Ring Company, Baltimore, Maryland.
138	Advertisement for products manufactured by U. S. Air Compressors (Usaco), Cleveland, Ohio.
139	Advertisement for K-D Valve-Spring Lifter by K-D Mfg. Company, Lancaster, Pennsylvania.
140	Advertisement for Arrow head Pistons manufactured by Arrow Head Steel Products Company, Minneapolis.
141	Advertisement for Weaver Model Garage, a demonstration project and laboratory for testing equipment manufactured by Weaver Manufacturing Co., Springfield, Illinois. Weaver manufactures garage equipment.
142	Advertisement for products manufactured by Gill Pistons and Gill Pins, Chicago. Emphasis in ad is on how garages can make money by selling this particular product.
143	Advertisement for tool display board manufactured by Vlchek Tool Co., Cleveland, Ohio.
144	Advertisement for valve display stand for Dill Standard Tire Valves and Valve Parts manufactured by the Dill Manufacturing Company, Cleveland, Ohio.
145	Advertisement for asbestos brake lining manufactured by Ferodo and Asbestos Incorporated, New Brunswick, New Jersey.
146	Advertisements of automotive products and accessories are displayed as full page ads which continue for one hundred additional pages.
245	Advertisements for the "UU Rim Tool" manufactured by Lamb K. M. Company of Chicopee Falls, Massachusetts, and, on the same page, Globe Radiator Shutters manufactured by the Globe Machine & Stamping Co., Cleveland, Ohio. This is the first of nine pages of advertisements for automotive products displayed two to a page.
254	Advertisements are displayed here, three to a page for the following products: a 3/4 Horsepower Century Repulsion-start Induction Single-phase Motor by Century Electric Company, St. Louis Missouri; Westinghouse Air Springs by The Westinghouse Air Spring Co., New Haven, Connecticut; and Welever Oil Control Piston Ring by The Wel-Ever Piston Ring Co., Toledo, Ohio.
255	Advertisements, four to a page, are displayed for twelve consecutive pages for a variety of automotive products and accessories. Products on this page include Shafer Self-Aligning Roller Bearing, Shafer Bearing Corporation, Chicago; Packard Straight Eight automobile with Watson Stabilators, the Automobile Trade Journal, Philadelphia; and Cram's Services, Incorporated, Detroit, Michigan.
267	"Classified Advertisements."
268	"Our Sample Case" presents eight display ads per page of a variety of automotive products and services of interest to the industry.
270	Advertisers' Index lists, in alphabetical order, all advertisers' appearing in this issue of the Automobile Trade Journal.
272	"List" of Motor Wheel representatives who provide wheel parts, information, and repairs for a variety of tire, rim and wheel problems.
np	Advertisement on inside back cover for Zenith Carburetors manufactured by Zenith-Detroit Corporation, Detroit.
np	Advertisement back cover for Hudson and Essex "Coach" motor cars manufactured by Hudson Motor Car Company, Detroit.