NCPTT recently partnered with Northwestern State University of Louisiana (NSU) to create an online media outlet that inspires connections to heritage values.
“Preservation Today,” includes a newscast that integrates a wide variety of social media distribution platforms like Blip.tv, YouTube and iTunes.
According to Jeff Guin, who is NCPTT’s marketing manager and also an instructor in NSU’s Journalism Department, this project takes a “best of both worlds” approach to newsgathering and delivery.
“The web is bringing people together based on ideas and common values, and that’s our vision for Preservation Today,” Guin said. “Unlike your six o’clock news, it’s not highly localized and it’s not designed to attract an audience through shock value. But, by maintaining the same high production values, we hope to help viewers understand how to communicate heritage values in the Web 2.0 world.”
The Preservation Today netcast includes news briefs about heritage preservation activities from around the world. It also features interviews with preservationists, bloggers and social media experts.
An accompanying “shownotes” website allows viewers to interact around the news being reported. Among the features of the website are preservation blogs and news. Recently, David Connolly, an archaeologist from Scotland, video blogged on the site about his archaeological survey in Jaresh, Jordan.
The shownotes site also features a “2.0 tips” section that offers practical help on using social media to advance the conversation about heritage preservation.
“Social media is about bottom-up grassroots collaboration that achieves a higher purpose, which makes it ideally suited to heritage causes,” Kirk Cordell, executive director of NCPTT, said. “One of the most powerful goals this partnership can achieve is to help organizations understand how social media tools work, and how those tools can be easily harnessed to advance their preservation objectives.”
NSU is providing its studio set as well as production assistance as part of the partnership. According to Paula Furr, head of the Department of Journalism at NSU, the effort also represents a rare opportunity for NSU journalism students.
“I don’t think anyone can quantify exactly how much social media is changing journalism but we know the change is fundamental,” Furr said. “This partnership will challenge our students to analyze the broader impact of the stories they report. Today, their audience is the world.”
As with all social media efforts, Preservation Today depends on feedback from its audience to remain sustainable. Guin says heritage organizations can help simply by contributing video and news reports from their projects. Viewers can also help by tagging their online media with “preservationtoday”, which will allow it to be easily found and used for the netcast and shownotes site.
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[youtube=http://www.youtube.com/watch?v=LLr3dbWSVdg]
Flickr Stream of Images from Preservation Today
Netcast (30 min.) on Blip.tv
Netcast (segments) on YouTube