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entitled 'U.S. Involvement at Major International Air Shows Principally 
Depends on Agencies' Missions and Aerospace Companies' Resources' which 
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September 21, 2007: 

The Honorable Tom Davis: 
Ranking Member: 
Committee on Oversight and Government Reform: 
House of Representatives: 

The Honorable Michael Turner: 
Ranking Member, Subcommittee on: 
Information Policy, Census and National Archives: 
Committee on Oversight and Government Reform: 
House of Representatives: 

Subject: U.S. Involvement at Major International Air Shows Principally 
Depends on Agencies' Missions and Aerospace Companies' Resources: 

For years, the U.S. government has participated at international air 
shows, such as those in Paris, France, and Farnborough, United Kingdom, 
with federal agencies renting exhibit space to present program 
information, displaying aircraft, or providing assistance to U.S. 
aerospace companies seeking to showcase their businesses. Hosted by 
aerospace industry associations and foreign governments, these shows 
present opportunities for business networking and often serve as forums 
for announcing billions of dollars in contract awards. While large U.S. 
aerospace companies are generally well represented at these shows, the 
ability of small and medium-sized companies to participate is unclear. 
On the basis of your interest in understanding U.S. government and 
company involvement at major international air shows, we (1) identified 
federal agencies' participation as well as their support to U.S. 
companies at these shows since 2000 and (2) determined what factors 
affect small and medium-sized U.S. companies' decisions to participate. 

Scope and Methodology: 

To identify federal agency participation and support since 2000, we met 
with officials at the Departments of Defense (DOD), Commerce, and 
State; the Federal Aviation Administration (FAA); and the National 
Aeronautics and Space Administration (NASA)--the five federal agencies 
that are involved at major international air shows. We reviewed laws, 
policies, guidance, and other documentation pertaining to these 
agencies' participation and support at international air shows. We 
defined federal agency participation as activities that include 
transporting, displaying, staffing, or demonstrating exhibits and 
equipment, as well as agency officials sitting on panels or conducting 
meetings with company representatives and foreign officials. We defined 
agency support as providing resources or other assistance to U.S. 
aerospace companies to enable them to participate at air shows. 
However, we did not review general attendance at air shows that was not 
related to participation or support activities. To determine what 
factors led aerospace companies to participate, we interviewed 20 small 
and medium-sized companies--which we defined as those having fewer than 
500 employees--based on their recent participation at major 
international air shows and their use of federal agencies' assistance. 
These companies represented a range of aerospace industry sectors, 
including components manufacturing; simulation and training; and 
maintenance, repair, and overhaul. The views of company representatives 
included in this report do not represent those of the entirety of small 
and medium-sized aerospace companies. We conducted our review from 
February 2007 through September 2007 in accordance with generally 
accepted government auditing standards. 

Results in Brief: 

Agencies' participation in and support to companies at major 
international air shows largely depend on the agencies' missions, with 
such activities funded by operations accounts or fees charged to 
companies. While DOD is the predominant U.S. agency participant at air 
shows, its presence is based on whether participation will contribute 
to its mission of advancing security cooperation, promoting 
interoperability of weapon systems, and demonstrating commitment to 
alliances or regions. Typically, DOD displays or demonstrates weapon 
systems, such as fighter aircraft, or meets with foreign military 
officials. DOD also provides support to U.S. companies by leasing 
military aircraft to them for use at these shows on a limited basis. 
Commerce is a key provider of support to U.S. companies participating 
at air shows because of its mission to open new markets and promote 
U.S. companies' products and services overseas. Commerce's support 
includes a range of fee-for-service programs, including product 
literature displays and business-to-business introductions, as well as 
business counseling services available at no charge. While FAA and NASA 
do not provide support to companies, they occasionally participate at 
air shows when it may advance a specific agency mission. The State 
Department provides diplomatic support to federal agencies and 
facilitates meetings between U.S. companies and foreign officials-- 
activities that the agency normally performs as part of its overseas 
mission. Because show participation and support are an integral part of 
agencies' missions, their costs are not budgeted separately from other 
mission activities. While only DOD and Commerce track direct 
participation costs, other agencies were able to estimate how much they 
spend for show participation. All five agencies pay for their costs 
from operations accounts or from fees charged for company support. For 
example, in 2005 and 2006, DOD spent approximately $2.4 million from 
its operations accounts to participate at air shows in Paris, France; 
Farnborough, United Kingdom; Singapore; Dubai, United Arab Emirates; 
and Santiago, Chile. 

Officials we interviewed from small and medium-sized companies 
identified a number of factors, including cost and sales opportunities, 
that influence their participation at air shows. One major factor is 
the high cost of sending employees and materials to international 
locations. Company officials indicated that their participation, which 
includes such activities as setting up information booths or 
establishing business contacts, generally does not result in a direct 
return on investment. While officials noted that their costs are 
typically greater than any sales that can be directly tracked to their 
show participation, they indicated that it is a business decision based 
on opportunities for promoting name recognition and fostering business 
relationships. Some companies paid fees to obtain Commerce's assistance 
at air shows, while others were unaware of Commerce's programs to 
assist small and medium-sized companies. 

Background: 

The air shows at Paris and Farnborough are preeminent and are held in 
alternating years. Other major air shows include those at Singapore, 
Dubai, and Santiago. Table 1 provides an overview of these five shows. 

Table 1: Overview of Five Major International Air Shows: 

First show: Show frequency; 
Paris: 1909: 7-day show held every other year; 
Farnborough: 1932: 7-day show held every other year; 
Singapore[A]: 1981: 6-day show held every other year; 
Dubai: 1989: 5- day show held every other year; 
Santiago: 1980: 6-day show held every other year. 

First show: Number of trade visitors; 
Paris: 1909: 153,920 trade visitors; 
Farnborough: 1932: 140,000 trade visitors; 
Singapore[A]: 1981: 34,300 trade visitors; 
Dubai: 1989: 35,000 trade visitors; 
Santiago: 1980: 40,000 trade visitors. 

First show: Foreign delegations[B]; 
Paris: 1909: 150 defense delegations from 60 countries and 40 civil 
delegations from 20 countries; 
Farnborough: 1932: 83 defense delegations from 43 countries and 40 
civil delegations from15 countries; 
Singapore[A]: 1981: 153 delegations from 44 countries; 
Dubai: 1989: 60 military and 44 civil delegations; 
Santiago: 1980: 143 delegations from 21 countries. 

First show: Aircraft on display; 
Paris: 1909: 140; 
Farnborough: 1932: Over 100; 
Singapore[A]: 1981: n/a[C]; 
Dubai: 1989: 101; 
Santiago: 1980: 121. 

First show: Dollar amount of orders announced at shows; 
Paris: 1909: n/ a; 
Farnborough: 1932: Over $40 billion; 
Singapore[A]: 1981: $15 billion; 
Dubai: 1989: Over $21 billion; 
Santiago: 1980: n/a. 

Source: Data obtained from air show organizers and U.S. federal 
agencies. 

[A] Following the 2006 Asian Aerospace show at Singapore, the organizer 
relocated the show to Hong Kong. A new show is planned to be launched 
in Singapore in 2008. 

[B] Information on delegations varies for these shows and is included 
as available. 

[C] n/a indicates official information not available. 

[End of table] 

These shows serve as an opportunity for industry and government 
participants to display products and services to potential buyers and 
demonstrate aircraft to increase the public's awareness and 
understanding of aerospace technologies. 

Agencies' Participation and Support at International Air Shows Is 
Mission Driven, with Costs Funded by Operations Accounts or User Fees: 

U.S. agencies participate to varying degrees at international air shows 
based on their missions, and the cost of their activities is funded by 
operations accounts or user fees for certain support services. DOD and 
Commerce are the two key agencies that usually participate and provide 
support to companies at air shows, while FAA, NASA, and State 
participate to a lesser extent. Table 2 highlights these agencies' 
participation, support, and missions. 

Table 2: Federal Agencies' Participation, Support, and Missions for the 
Five Major International Air Shows: 

Federal agency: DOD: Commerce; 
Participation and/or support since 2000: Displays or demonstrates 
weapon systems and sets up information booths at most of the shows; 
leases weapon systems, such as fighter aircraft, on limited basis, to 
U.S. companies: Offers several programs for U.S. aerospace companies, 
for a fee, to assist companies in marketing goods and services at most 
of the shows; 
Agency mission for air shows: Advances security cooperation and 
technological interoperability with friendly nations: Supports U.S. 
companies' sales of goods and services abroad. 

Federal agency: DOD: NASA; 
Participation and/or support since 2000: Displays or demonstrates 
weapon systems and sets up information booths at most of the shows; 
leases weapon systems, such as fighter aircraft, on limited basis, to 
U.S. companies: Sends official delegations to some shows and has set up 
an exhibit on one occasion; 
Agency mission for air shows: Advances security cooperation and 
technological interoperability with friendly nations: Advances 
international cooperation and disseminates results of U.S. space 
exploration to the public. 

Federal agency: DOD: State; 
Participation and/or support since 2000: Displays or demonstrates 
weapon systems and sets up information booths at most of the shows; 
leases weapon systems, such as fighter aircraft, on limited basis, to 
U.S. companies: Assists agencies with show activities by facilitating 
entry into foreign countries and coordination with foreign officials; 
cohosts receptions at some shows for companies to build business 
relationships; 
Agency mission for air shows: Advances security cooperation and 
technological interoperability with friendly nations: Ensures U.S. 
government activities are consistent with foreign policy goals. 

Source: GAO analysis of agency statements and data. 

[End of table] 

DOD: 

Since 2000, DOD has participated at most of the five major air shows 
based on its mission of advancing security cooperation, promoting 
interoperability of weapon systems, and demonstrating commitment to 
alliances or regions. Officials stated that to foster coalition 
building with international partners, DOD has displayed weapon systems, 
disseminated information about systems' capabilities, and performed 
live demonstrations. Air show participation also provides U.S. military 
officials with opportunities to network with foreign counterparts. For 
example, U.S. military officials may attend numerous bilateral 
meetings, as many as 20, at a single air show. 

DOD determines which weapons to exhibit at upcoming shows, based on a 
multitiered process, which begins with U.S. embassy and combatant 
command officials providing DOD with a list of weapon systems, such as 
military aircraft, to be displayed. The combatant command charged with 
responsibility for the particular geographic region provides input on 
whether the display of such systems advances the political-military 
agenda for that region. These commands are responsible for providing 
the required resources to support the event and paying the cost to 
exhibit the system at the air show. As such, current military 
operational needs may restrict certain equipment from being exhibited 
at air shows. The Defense Security Cooperation Agency (DSCA) and the 
military services also assess the political-military situation of the 
country in which an embassy and a combatant command are seeking direct 
show participation. Finally, DSCA obtains approval for participation 
from DOD's Undersecretary of Defense for Policy. Since 2000, DOD has 
exhibited a range of aircraft at these shows, including the C-130J 
Hercules transport aircraft, UH-60A Blackhawk helicopter, and F-16 
Falcon fighter aircraft. While DOD focuses on participating at major 
shows, such as Paris and Farnborough, the agency also considers the 
importance of smaller shows. For example, an Air Force official told us 
that participation at an air show in South Africa is gaining in 
importance for DOD's goal of providing regional support now that the 
agency has established the U.S. Africa Command. 

Also, DOD supports U.S. business by leasing equipment to defense 
companies that seek to demonstrate particular weapon systems and 
initiate sales to foreign nations. When a company requests an equipment 
lease for an air show, DOD officials review the political-military 
situation of the region, as well as equipment availability, to 
determine whether to grant approval. All costs associated with leasing 
the equipment are to be borne by the company, including transporting, 
fueling, and potential damage during use.[Footnote 1] For the 2006 show 
in Farnborough, the Air Force approved a lease to Lockheed Martin for 
the F-16 Falcon fighter aircraft, and for the 2005 Paris show, the Navy 
approved a lease of the F/A-18F Super Hornet strike fighter to Boeing. 
Army officials say they have approved very few leases because equipment 
is needed for ongoing military operations. On a limited basis, DOD 
supports U.S. businesses at international air shows by sending high- 
level officials to meet with potential buyers of U.S. equipment, 
provided such contracts promote technological interoperability for U.S. 
and foreign military equipment and strengthen the capabilities of 
coalition partnerships.[Footnote 2] 

Commerce: 

According to Commerce officials, the agency's participation at air 
shows is driven by its mission to promote the interests of U.S. 
businesses abroad by providing support to U.S. aerospace companies 
through a number of assistance programs. The agency's U.S. Commercial 
Service, within the International Trade Administration, offers these 
programs and activities to help U.S. companies, particularly small and 
medium-sized companies, increase international exposure at air shows, 
according to officials. Officials also noted that before approving the 
use of company assistance programs for an air show, Commerce uses its 
Trade Fair Certification Program to endorse an international air show 
organizer that will recruit U.S. exhibitors and manage an official U.S. 
pavilion. The certification program is a cooperative partnership among 
Commerce, industry associations, international trade show organizers, 
and foreign trade fair authorities. Commerce then initiates a range of 
show-related services, such as oversight and coordination of events and 
in-country site assistance to the show organizer. Show organizers are 
required to recruit small and medium-sized businesses and provide 
Commerce officials with a show floor booth to run operations, display 
materials, and conduct business counseling. Since 2000, Commerce has 
certified and supported eight trade show organizers.[Footnote 3] To 
encourage companies to participate at shows and use available 
assistance programs, Commerce utilizes International Trade 
Administration staff that identify and contact companies, including 
those that are new to the market, and distributes information through 
domestic and international trade events, news releases, and Web sites. 
In addition to the Trade Fair Certification Program, Commerce uses the 
following company assistance programs: 

Aerospace Product Literature Center aids small and medium-sized 
companies by disseminating company literature at an information booth 
staffed by Commerce personnel at air shows. This program typically 
serves 50 to 65 small and medium-sized U.S. companies at a single air 
show and is the most frequently provided program. The user fee charged 
to companies generally ranges from $600 to $650 per show. 

Aerospace Executive Service facilitates introductions and sets up 
meetings between U.S. companies and potential foreign customers. 
Commerce has provided this service to between 5 and 34 U.S. companies 
per show, charging fees ranging from $2,500 to $4,700. Companies have 
utilized this program at the Farnborough, Dubai, and Singapore air 
shows in recent years. 

Pathfinder Program is modeled after the Aerospace Executive Service and 
assists U.S. companies by providing customized program catalogues and a 
list of suggested foreign companies to meet with. This program has been 
used in lieu of the Aerospace Executive Service but does not set up 
meetings for participants. Since 2000, Commerce has offered the 
Pathfinder Program only once at the 2005 Paris air show for a charge of 
$2,950 per company plus $700 for each additional company participant. 

Showtime Program provides market analysis and counseling services to 
U.S. companies at major shows through a team of in-country market and 
industry specialists. There is no user fee for this service. 

Table 3 indicates Commerce assistance programs provided at the major 
shows since 2000. 

Table 3: Commerce Assistance Programs Provided Since 2000: 

Year: 2000; 
Air show: Farnborough; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2000; 
Air show: Singapore; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2000; 
Air show: Santiago; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2001; 
Air show: Paris; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2001; 
Air show: Dubai;
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2002; 
Air show: Farnborough; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2002; 
Air show: Singapore; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2002; 
Air show: Santiago; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2003; 
Air show: Paris; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Year: 2003; 
Air show: Dubai; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2004; 
Air show: Farnborough; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Year: 2004; 
Air show: Singapore; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Year: 2004; 
Air show: Santiago; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2005; 
Air show: Paris; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Check]; 
Showtime Program: [Check]; 

Year: 2005; 
Air show: Dubai; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2006; 
Air show: Farnborough; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Year: 2006; 
Air show: Singapore; 
Trade Fair Certification: [Check]; 
Aerospace Product Literature Center: [Check]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Year: 2006; 
Air show: Santiago; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Check]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Empty]. 

Year: 2007; 
Air show: Paris; 
Trade Fair Certification: [Empty]; 
Aerospace Product Literature Center: [Empty]; 
Aerospace Executive Service: [Empty]; 
Pathfinder Program: [Empty]; 
Showtime Program: [Check]; 

Source: GAO analysis of Commerce data. 

[End of table] 

On a limited basis, Commerce also arranges for officials to advocate on 
behalf of U.S. businesses competing for foreign contracts, including 
those participating at international air shows. Although not specific 
to air shows, this advocacy can include U.S. embassy and consulate 
assistance, as well as communications from senior-level U.S. government 
officials to foreign government officials. 

FAA: 

FAA participates at many air shows as part of its mission to promote 
aviation safety and the harmonization of international aviation 
standards by conducting bilateral and multilateral meetings with 
foreign aviation counterparts. Sometimes, FAA will send an employee to 
distribute agency information at its own exhibition space or at 
Commerce's booth. In other cases, FAA pays Commerce a fee to display 
and distribute materials at a show. Since 2000, the agency has 
regularly participated at the Paris show because it is the largest and 
at the Singapore show because it is in the fast-growing Asia-Pacific 
region. The agency has also participated at Santiago and Dubai. 
According to agency officials, FAA does not provide support to 
companies seeking to participate at international air shows. 

NASA: 

NASA officials stated that the agency participates at air shows to 
support the agency's mission of advancing international cooperation and 
disseminating the results of U.S. space exploration to the public. 
Since 2000, NASA has taken part in two international shows--Farnborough 
and Paris--to disseminate information on the completion of the 
International Space Station and future exploration efforts as directed 
by a 2004 presidential policy statement that introduced a new vision 
and priorities for the agency. At the 2004 Farnborough show, NASA had 
an exhibit to describe this new vision, and at the subsequent Paris Air 
Show in 2005, NASA officials said they met with foreign international 
space program officials but did not set up an exhibit. In addition, 
these officials told us that NASA does not provide support to companies 
seeking to participate at international air shows. 

State: 

According to State officials, as part of the agency's mission to ensure 
that international air show participation is consistent with overall 
foreign policy objectives, agency and embassy staff facilitate 
coordination of Commerce and DOD participation and provide support to 
U.S. government officials to these shows. These activities are 
coordinated through State's International Cooperative Administrative 
Support Services. For example, State provided country clearances and 
logistical support for a NASA official participating at the 2006 
Farnborough air show. At some air shows, State cohosts an ambassador's 
reception with U.S. industry associations, such as the Aerospace 
Industry Association, to build business relationships. In addition, 
officials noted that when approved through a Commerce, DOD, and State 
interagency process, State officials attend the shows to advocate on 
behalf of U.S. companies competing for foreign contracts. 

Cost of Agency Participation and Support: 

We found that the five agencies in our review do not receive separate 
budget line item appropriations for international air show 
participation, as participation and support are integral parts of 
agencies' missions. While DOD and Commerce track costs associated with 
their direct participation, other agencies were able to estimate some 
of their air show costs, even though they do not track these separately 
from other mission activities. 

DOD collects data on expenditures from combatant commands based on 
estimates of air show participation and support. These costs include 
travel for agency personnel, exhibition expenses, and transportation 
costs for military aircraft exhibited at the show and are paid out of 
existing operations and maintenance or other budget accounts. Table 4 
shows that combatant commands reported a total of $7.1 million between 
2000 and 2007 for air show participation and support.[Footnote 4] 

Table 4: DOD Combatant Command Reported Costs for Major Air Shows: 

Year 2001: 
Air show: Farnborough, Singapore, Santiago; 
Cost (U.S. dollars)[A]: $336,873, $501,000, $531,182. 

Year: 2001; 
Air show: Paris, Dubai; 
Cost (U.S. dollars)[A]: $443,911, $21,500. 

Year: 2002; 
Air show: Farnborough, Singapore, Santiago; 
Cost (U.S. dollars)[A]: $394,237, Data not available, $193,709. 

Year: 2003; 
Air show: Paris, Dubai; 
Cost (U.S. dollars)[A]: $356,069, $403,631. 

Year: 2004; 
Air show: Farnborough, Singapore, Santiago; 
Cost (U.S. dollars)[A]: $663,747, $415,930, $194,910. 

Year: 2005; 
Air show: Paris, Dubai; 
Cost (U.S. dollars)[A]: $395,484, $1.1 million. 

Year: 2006; 
Air show: Farnborough Singapore Santiago; 
Cost (U.S. dollars)[A]: $372,184, $327,147, $253,120. 

Year: 2007; 
Air show: Paris; 
Cost (U.S. dollars)[A]: $239,925. 

Total of available data: $7.1 million. 

Source: GAO analysis of DSCA and DOD combatant command data. 

[A] Not adjusted for inflation. 

[End of table] 

Commerce tracks the cost of its direct air show participation and 
support and tracks the fees charged to each company for programs 
offered at certified shows. According to Commerce officials, these fees 
generally offset the agency's direct cost. Officials stated that they 
require a minimum level of company participation to ensure that fees 
charged cover their expenses. However, officials noted that such fees 
would not include the cost of many show activities related to 
participation, such as agency and personnel resources expended in 
preparation for the show. For the three fee-based company assistance 
programs Commerce provided at the five major air shows from 2001 
through 2006, agency officials identified total costs of $399,598 for 
which the agency collected $583,043 in fees from companies.[Footnote 5] 

Although FAA and NASA officials said their agencies do not routinely 
track air show participation separately from other mission activities, 
they provided estimates on their total cost, where available. FAA 
officials estimated that the agency has spent approximately $107,000 at 
over half of the major air shows it has participated at since 2001 for 
travel and registration fees for FAA delegations to the show, but were 
unable to estimate costs for the remaining shows. NASA officials 
estimated $729,350 for participation costs at the 2004 Farnborough air 
show. This estimate included costs for booth space, exhibit design and 
construction, and literature distribution. The State Department did not 
provide any cost figures because its participation is integrated into 
its overall mission activities and is not separately tracked. 

Small and Medium-Sized Companies Consider Cost and Sales Opportunities 
When Participating at Major International Air Shows: 

According to officials at the small and medium-sized companies we 
interviewed, their decision to participate at air shows is based on a 
number of factors, including cost and potential sales. However, these 
officials generally could not identify a direct return on investment 
resulting from their participation. For these companies, participation 
included such activities as renting space and setting up information 
booths, displaying sample products, and prearranging meetings with 
potential customers at shows. Company officials told us that they may 
have a booth at some shows and at others they may opt just to meet with 
potential customers. One company leased a large booth space and sent a 
significant number of its employees to share information about their 
company's products. 

More than half of the company officials we spoke with noted that the 
high cost of sending employees and materials to international air shows 
is a major factor for determining whether and to what extent they 
participate. Several companies indicated that their average cost of 
participating ranged from $5,000 to $15,000 per employee. Generally, 
this cost included travel, hotel, meals, and entertainment but did not 
include booth rental and assembly and shipping of materials to 
international locations. Some companies said additional expenses that 
are not captured include the time employees are away from other work 
activities that is spent preparing for, traveling to, and participating 
at shows. 

Another major factor companies consider is the potential that 
participation will generate sales. Although most companies were unable 
to identify specific sales of goods or services resulting from show 
participation, they made a business decision to participate in an 
effort to generate sales by promoting name recognition and goodwill of 
the company. Even companies that subsequently sell to contacts made at 
shows are uncertain about attributing those sales to show 
participation. Nevertheless, some companies view participation at major 
international air shows as necessary for being recognized as an active 
player in the aerospace industry. Some stated that nonparticipation 
puts them at a disadvantage with competitors that do participate. While 
at shows, some companies split their time between maintaining 
relationships with current clients and building relationships with 
potential customers. For example, officials at one small company we met 
with said that they recently participated at an air show to maintain 
the company's relationship as a supplier to a larger exhibiting 
company, even though the company did not expect to generate any direct 
sales from participating. 

Companies also considered other factors when participating at air 
shows. Some companies were more likely to participate at air shows if 
others from the same aerospace industry sector were also present. For 
example, companies that provide interiors for private and corporate 
jets may not be interested in shows that are dominated by military and 
large commercial manufacturing companies. 

Most of the companies we interviewed attend the Paris and Farnborough 
shows. Fewer companies attend the Singapore, Dubai, and Santiago shows 
and either already have a company presence in the region or have a 
desire to move into the region. Figure 1 shows the frequency and type 
of participation by these companies at the major air shows. 

Figure 1: Overview of 20 Small and Medium-Sized Companies' 
Participation at Major International Air Shows, 2000-July 2007: 

This is a bar chart and text describing the number of companies 
participating in air shows. There were 4 in Santiago, 11 in Dubai, 12 
in Singapore, 17 in Farnborough, and 16 in Paris. 

[See PDF for image] 

Source: GAO analysis of company data. 

[End of figure] 

The majority of the companies we interviewed were aware of Commerce's 
air show support programs and activities and often paid the applicable 
fees to use these programs. For these companies, the programs 
frequently supplemented other forms of participation. For example, 
instead of sending employees to both conduct meetings and distribute 
literature, one company's employees were free to conduct meetings and 
make new contacts while also having the company's literature 
distributed through Commerce's Aerospace Products Literature Center. 
Some companies utilized Commerce's Aerospace Executive Service to 
facilitate foreign business contacts and arrange meetings at the shows. 
Company officials that use these services told us that they were 
generally satisfied. None of the company officials we spoke with leased 
DOD equipment, which has generally been leased to larger companies, 
according to DOD data. 

Agency Comments: 

We provided a draft of this letter to DOD, Commerce, State, the 
Department of Transportation, and NASA for comment. Commerce and State 
provided technical comments, which we have incorporated as appropriate. 

* * * * * *: 

As requested by your office, unless you publicly disclose the contents 
of this report, we plan no further distribution of it until 30 days 
from the date of this letter. At that time, we will send copies to the 
Secretaries of Defense, Commerce, State, and Transportation; the 
Administrator of NASA; and interested congressional committees. We will 
also make copies available to others upon request. In addition, this 
report will be available at no charge on GAO's Web site at [hyperlink, 
http://www.gao.gov]. 

Should you or your staff have any questions concerning this report, 
please contact me at (202) 512-4841 or at CalvaresiBarrA@gao.gov. 
Contact points for our Offices of Congressional Relations and Public 
Affairs may be found on the last page of this report. Key contributors 
to this report were John Neumann, Assistant Director; Angela D. Thomas; 
Najeema Davis Washington; Brent Helt; Lily J. Chin; and Alyssa Weir. 

Signed by: 

Ann Calvaresi Barr: 

Director, Acquisition and Sourcing Management: 

[End of section] 

Footnotes: 

[1] We did not assess whether DOD incurred any leasing costs that were 
not paid for by companies. 

[2] DOD guidance specifies when agency officials may support U.S. 
companies competing for foreign contracts. 

[3] While the official U.S. pavilion at the Paris Air Show is not part 
of the Trade Fair Certification Program, it is operated under the 
authority of the Department of Commerce and organized and managed by a 
contractor. Nevertheless, Commerce offers its complete range of 
business services at the Paris show. 

[4] These costs include participation as identified by the combatant 
commands and military services, but do not include other defense 
agencies' participation, such as the Missile Defense Agency or the 
National Geospatial-Intelligence Agency. These agencies separately 
reported that they spent $168,639 and $22,564.17, respectively, for 
their participation at major international air shows since 2000. 

[5] Fees collected in excess of costs are retained in a Commerce trust 
fund to be used for International Trade Administration activities.

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