Sixth National Green Power Marketing Conference
Opportunity in the Midst of Uncertainty

Held July 30 - August 1, 2001 in Portland, OR


REPORT SUMMARY

Abstract:
Over the last several years, a green power marketing industry has evolved, with companies offering green power service choices to retail customers. The reverberations of the recent California energy shortage have dampened the steady growth trend of green power markets. The Sixth National Conference on Green Power Marketing, held in Portland, Oregon, July 30 - August 1, 2001, examined the state of green power marketing in this critical period while exploring opportunities to improve on the success of green power sales in both regulated and deregulated markets.

Background:
The National Conference on Green Power Marketing is held annually to examine the state of green power marketing and to explore opportunities to improve on the success of green power sales in both regulated and deregulated markets. The sixth national conference was organized by the U.S. Department of Energy, EPRI, the U.S. Environmental Protection Agency, and the Edison Electric Institute. Additionally, the following companies and organizations provided general conference sponsorship: the Center for Resource Solutions, Enron North America, E Source, Green Mountain Energy Company, and PacifiCorp Power Marketing.

Objective:
To examine the state of green power marketing and explore opportunities to improve on the success of green power sales in both regulated and deregulated markets

Approach:
Conference sponsors held the Sixth National Conference on Green Power Marketing in Portland, Oregon, July 30 - August 1, 2001. Presenters reviewed recent experience in green power markets, including the effects of the California energy crisis, and discussed a range of green power marketing issues, including pricing, certificate trading, ways of building demand, and selling strategies.

EPRI Perspective:
EPRI fosters and participates in conferences such as this one to facilitate the advancement of green power technologies in both regulated and deregulated marketplaces. The National Green Power Marketing Conferences have provided a key forum for shaping effective, innovative strategies that accelerate the development of a green power customer base and the associated technology infrastructure. Previous National Green Power Conferences are documented in EPRI reports TR-109179, TR-112315, TR-114878, and 1004649.

Target:
2002 MTRG 084.0 Renewable Technology Options&Green Power Marketing

Keywords:
Marketing
Renewable Resources
Alternative Energy
Market Research
Customer Attitudes
Strategic Planning

Other Keywords:
Green Power
Renewable Energy
Green Marketing

Note to EPRI Members: EPRI Publications are available from your company libraries, your manager for EPRI Technology Transfer, or the EPRI Customer Fulfillment Center at the address listed below:

EPRI Customer Fulfillment Center
1355 Willow Way Suite 278
Concord, CA 94520-5728 U.S.A.

Phone (800) 313-3774 press 2
Phone (925) 609-9169

Nonmembers: You can order this report from the EPRI Customer Fulfillment Center. Payment must accompany order. Please call for a price quote

Sixth National Green Power Marketing Conference
Report: 000000000001004043
Date Published: Mar 2002
Details: 1004043
Proceedings - Available On-line

Copyright © 2002 Electric Power Research Institute. 1004043. Sixth National Green Power Marketing Conference: Powering the New Millennium, Reprinted with Permission.