Dry Goods Economist. June 5, 1926.
Published weekly by Textile Publishing Co., New York, N.Y. No subscription information.

The Dry Goods Economist is a trade journal and is also a member of the Economist Group Division of United Publishers Corp. Its content appears in separate sections, each devoted to a separate category of goods -- fabrics and fashions, electrical goods, toiletries, furnishings and furniture, equipment. Each section has its own cover. The magazine contains articles, market features, and advertisements.

Entire issue reproduced as facsimile page images. 160 pages.

Selected Page and Title List:

np	Front Cover
np	Advertisement inside front cover advertises the strength and durability of Devonshire Cloth made by the Renfrew Manufacturing Company, Adams, Massachusetts.
3	Advertisement for Pacific bed linens manufactured by Pacific Mills, headquartered in Boston. Pacific Mills promises to furnish free advertising and promotional products to retailers selling its sheets or pillow cases.
5	Advertisement for Curity Absorbent Cheesecloth, Lewis Manufacturing Company, Walpole, Massachusetts, describes its "Sealtyte" packaging of the material which eliminates waste, ensures accurate measurement, and preserves cleanliness.
7	"This Week's High Lights" digests important market and style developments of the past week. "Millinery" reports on popular styles in sports hats which are being ordered in large numbers this season.
7	"At Pierre's Restaurant" describes black and grey as predominant colors at a fashionable luncheon gathering.
7	"Faulty Operation Hurts Wash Goods and Rayon" faults poor management decisions for a poor season for washable cloths. Inferior rayon products are damaging the reputation of companies which offer them.
7	"Moiré Outstanding in New Collections."
7	"Pongee Exalted in Summer Mode."
7	"What Retailers are Buying" describes the most popular fabrics for the fall of 1926.
7	"Unfinished Cotton Quiet But Firmer--Future Uncertain" describes a lull in the demand for this material.
8	Advertisement for Hallmarx Fabrics, Cohn-Hall-Marx Company, New York, portrays a fashionable woman who, according to the text, is about to leave a store because she could not get what she wanted--style.
9	"Customer Garages Futile Expense" argues that the growth of automobile transportation is growing so swiftly that the retailer's attempt to add garage space for its patrons is a futile effort. Stores which provide parking may find their customers patronizing other merchants as well. The author believes that traffic and parking are the responsibility of municipal governments.
10	"Foreign Rayon Floods Market" describes the "dumping" of cheap, poorly made rayon on the American market. Article is illustrated with a cartoon.
11	"Risen from the Ranks: Pen Portraits of Successful Merchants 3~Louis Pizitz" describes a Jewish immigrant who worked as an itinerant pedlar in the region surrounding Birmingham, Alabama, and eventually opened a store catering to consumers of very modest incomes. Over time, this enterprise developed into a successful mercantile institution.
12	"This Playroom is Paying Its Way" describes a facility at The Shepherd Store in Boston where mothers can leave their children and go shopping.
13	"Commission Payments make High Powered Saleswomen" describes incentive program of the La Mode Store, Dallas, Texas.
14	"What the Other Fellow is Doing" describes on two pages the full line of ready-to-wear baby clothes carried by the baby department of Joslin's Dry Goods Company, Denver, designed to be affordable for middle-income expectant mothers who, in the past, have had to sew baby clothes themselves. Among other news items, mention is made of the Thompson-Belden Company of Omaha which hosted a "May Party" with refreshments and reduced prices for costly goods.
16	"Protect Your Trade Mark" describes a new plan by the Dry Goods Economist to publish facsimiles of new trade marks filed each week in textiles and allied industries. In this issue, there is information about how trade marks are infringed and advice on how to select a trade mark.
17	"Pageant Heralds Rich's Anniversary Sale" describes a pageant staged by M. Rich & Bros. Co., the Atlanta department store. The pageant was held at the Atlanta auditorium for a capacity crowd of 6,000 people. The show featured dances and costumes from 1865 to 1926. The finale song was "Dixie."
18	"Business Volume Still Large, but Distinct Recession Is Under Way" is an analysis and forecast of business trends by Dr. Lewis H. Haney, Director of the New York University Business Research Bureau. This is a monthly feature.
19	"Salt and Pepper" by Professor Dock is a page of jokes and humorous anecdotes.
20	"Club Women Attest Appreciation of Pfeifer's Service at Unusual Sale" describes a tea given by Pfeifer Bros., Little Rock, Arkansas, for area club women who provided the store with feedback on styles and prices. Fifty canaries were dispersed throughout the store to provide entertainment and gas balloons were released from the store's roof in conjunction with a sale.
21	"Comments, Suggestions, and Ratings on Four Interesting Ads" by Guy Hubbart offers advertising advice such as choosing high-return days for featuring store merchandise and featuring "the right Department in the right space."
22	"Ducharne's Winter Silk Collection" features new designs of the Paris designer, Ducharne & Co.and shows several photographs entitled "Capes Prominent Among Paris Models."
24	"Fabrics and Piece Goods" groups small news items about textiles together. Under the auspices of the American Cotton Manufacturers' Association, a Cotton Textile Institute may be founded to deal with problems affecting that industry. Silk consumption is rising. Also, dress fabrics in subdued colors are popular this year.
25	Advertisement for Cannon towels.
26	"What Retailers Are Buying" as reported by Alfred Fantl describes popular items and consumer demand for such products and styles as 'mannish' tailored coats, children's clothes, and crêpe de Chine sports dresses.
28	Advertisement for The National Cash Register Company, Dayton, Ohio, which, according to the ad, saved The Outlet Company, Providence, Rhode Island, thousands of dollars with improved efficiencies.
30	"Brief Feature Article" about umbrellas and handkerchiefs. Illustrated.
31	"Economist Ready-To-Wear" is the front cover and picture spread introducing a three-page section devoted to ready-to-wear clothing. Models are wearing the following outfits: a two-piece frock of white georgette designed by Wm. Hendricks, Inc., a two-pieced wool jersey dress show by David Crystal, Inc., a tailored frock of plaid tub silk shown by Wilkin & Adler, a printed silk two-piece frock with crêpe de Chine collar from the Wm. H. Davidow Sons Co., and a two-piece knitted dress in a "blister construction" from Sanzo & Busch.
34	Advertisement for "the new Jackie Coogan blazer" from Star Knitting Mills, New York. The advertising copy assures retailers that "every boy and girl in your community will want to get inside one of these fancy summer novelties."
35	"A Style Forecast: Intricacies of Sleeves" by Alice Maxwell Appo, fashion editor, describes, with diagrammatic illustrations, the use of darting to create two types of bishop sleeves which can take the place of cuffed sleeves. It also shows an example of wing sleeves. Additional descriptions of fashion details and an illustration of a satin afternoon frock appear on the same page.
36	"The Tides of Fashion" by Mademoiselle Alize is an illustrated two-page spread of brief fashion news describing popular fabrics, colors and stylistic effects. Among the chic items discussed are matching accessories, cornflower blue as a popular color, fringed and ribboned swim suits, and black hat bands.
38	Advertisement for Mendoza Beaver fur and fur-trimmed coats by Mendoza Fur Dyeing Works, New York.
39	"House Dresses" describes what is currently being featured in House dress departments. The most commonly used fabrics are rayon and silk.
39	Advertisement for furs by Wells-Treister Co., New York.
40	Advertisement for the impending opening of Nemo, "the house of complete corsetry."
41	Advertisement urging all readers to attend the opening of a treasure chest full of surprises at Kops Bros., New York.
42	Advertisement for Faerie Glove Silk Underwear made by Fairie Silk Mills, Shillington, Pennsylvania.
42	"Coats and Suits" describes trends in outerwear including outfits for motor jaunts and trips to the seashore. Flannel is mentioned as the most popular wool fabric for summer. Illustration.
43	"Dresses" describes the prevalence of polka dots, pinpoint embroidery and flowered chiffon in the season's showrooms.
43	Advertisement for models from the Rembrandt line of hats manufactured by Rosen-Brandt, New York.
44	Advertisement for bi-knit sleeping garments for children manufactured by Minneapolis Knitting Works.
45	"Children's Wear" describes trends in camp and sports clothes for children as well as more dressy outfits. Emphasis is upon girls' fashions. Illustrated.
46	Classified Advertisements.
47	"Bathing Suits" discusses the latest in swim wear. Plaids are popular this season. Illustrated.
47	Advertisement for The Breakers Hotel in Atlantic City.
48	Advertisement for Centemeri Novelty Gloves manufactured by P. Centemeri & Co., New York. Advertising copy urges retailers to buy kid gloves now before the stock of skins is exhausted and has to be replenished from world markets at higher prices.
49	"Notions and Fancy Goods" describes and illustrates handbags, rubber flowers, a sanitary apron, and a novelty laundry bag.
52	"We Hear That" includes information on two pages about in-store newspapers, community outreach efforts, and a minstrel show staged by Abraham & Straus. Information is interwoven with humorous anecdotes and trade news.
54	Advertisement for silk stockings by Gotham Silk Hosiery Co, New York.
54	Advertisement addressed to retailers for insurance policies offered by The central Manufacturers Mutual Insurance Company of Van Wert, Ohio.
55	"Hosiery: Hose Known as Seconds Should Be Marked Say Manufacturers and Retailers" discusses the unanimous opinion expressed at a meeting sponsored by the Better Business Bureau on May 26, 1926.
59	Advertisement for Arrowhead ankle-clinging hosiery manufactured by Richmond Hosiery Mills, Chattanooga, Tennessee. Advertising copy assures retailers they will not have to stock up with large inventories as Arrowhead can restock depleted items within 24 hours.
61	"News and Notes from 'Round the Trade" records personal and professional milestones in the lives of prominent merchants and retailers as well as newsworthy events about stores.
np	Advertisements for Kotex sanitary napkins on three pages state that Kotex is purchased more often during summer months and retailers are urged to display and promote their product.
np	"Equipment: Store-Service Section of the Dry Goods Economist" is the front cover of a section of the Dry Goods Economist.
np	Advertisement on inside front cover of the Equipment Section for Budd-Michelin Dual Wheels and pneumatic tires manufactured by the Budd Wheel Company, Detroit.
69	Advertisement for GMC trucks by General Motors Truck Company, Pontiac, Michigan.
71	Advertisement for "celestialite lighting" by H. S. Whiting Co., Inc., New York.
72	Advertisement for the Burroughs Portable Adding Machine by Burroughs Adding Machine Company, Detroit.
73	"Brush Up The Service" suggests measures retailers can undertake to make up for sagging mid-summer sales. Major house cleaning projects and expanded service to customers and relocation projects are some of the ideas discussed here.
74	"Scranton Store Expands for Fourth Time in Fourteen Years" is an illustrated article chronicling the growth of the Scranton Dry Goods Co. in Scranton, Pennsylvania. Extensive information is provided on the use of space and personnel.
76	"An Introduction to the Method of Economic Statistics" by William Leonard Crum and Alson Currie Patton is reviewed here and is seen as a useful text at the college and university level.
77	"This Display Department Shows a Profit" describes bookkeeping and methods of allocating and evaluating displays by Rorabaugh-Brown Dry Goods Co., Oklahoma City.
78	"Four Day Program For Display Men" previews the program of a convention of the International Association of Display Managers to be held in Chicago in June.
79	"Warm Weather Windows" is a photographic spread of various display windows. Themes include Keds sports shoes and sports apparel, summer millinery, bathing suits, and a scene from Palm Beach.
81	Advertisement for Automatic-Electric accounting machine from Elliot-Fisher Company, New York.
82	"What Can be Done for the Small Store?" by Arthur Lazarus, Managing Director, U. P. C. Bureau of Business Economics, passes along information from a session he attended at the convention of the Controllers' Congress relating to problems of the small store. He urges small stores to make a sales analysis and examine their mark-up policies. Small stores also need better procedures for handling credits and collections. In the main, he argues, small stores face problems similar to big stores. His discussion seems to be addressed to small department stores rather than boutiques or specialty shops.
83	"Tires--How the Metropolitan Distributors, Inc., Record Them" describes the record keeping methods of a firm which services vehicles at regional stores. Illustrations of report and record forms.
84	"Advertising" for pneumatic tubes manufactured by The Lamson Co., Syracuse, New York. Two-page spread stresses the importance of personal charge authoations and the tube's ability to convey information to a centralized authorization supervisor.
86	"Changes Often Bring Results" suggests moving and rearranging a department that seems to be experiencing sluggish sales.
87	"Thoughts on Merchandising Problems" urges merchants to apply "scientific processes" to their business and to utilize hard facts and figures rather than guesswork. The author also suggests arranging a store for less walking and more selling. The art of salesmanship must also be studied.
88	"New Attachments for Window Floodlighting."
88	"Advertisements and Announcements" is a four page section of display equipment for retailers including winders for stretching and cutting cloth, millinery heads for displaying hats, drawers for hosiery, and twine. Also included are a book on useful statistics for dry goods retailers, a course in window display, and a scale.
91	"Obituary Notice" for Preston P. Lynn, general manager of New York City's John Wannamaker store.
92	"With The Display Associations" highlights meetings, activities, community programs, and personal accomplishments of display managers and associations.
95	"Comments on 'Equipment'" is a column of letters praising this new section of the Dry Goods Economist.
95	Advertisement for "New Way" measuring and computing machines manufactured by Simplex Computing Measure Co., Grand Rapids, Michigan. Advertising copy calls attention to Lowenstein's, the Memphis department store, and its efforts to standardize using Simplex machines.
96	"Heard Here and There" contains brief news items about retailers and those who supply their equipment.
99	"Art Needlework" describes how crocheted hats can be made out of strips of crepe paper twisted into rope.
99	Advertisement for the statistical and research services of U. P. C. Bureau of Business Economics, under the direction of Arthur Lazarus, C. P. A.
100	"Tempting Market Tips" by Grace Martin describes novelties, accessories, and fashions that could be profitable items for retailers. Page seems to be a collection of small advertisements.
101	"The Market in Pictures" features illustrations to be used in advertising seasonal items which can also be purchased by retailers.
102	"Small Display Advertisements" on two pages for notions and trimmings, fabrics, gloves, furs, baby goods, small wares, gifts,a rt needlework, and store equipment of interest to retailers.
103	Classified Advertisements on three pages for job opportunities, departments and stores for sale or rent, and other goods and services.
np	Advertisement by the Textile Publishing Company, New York, for "A Business Library on which any retail business may profitably draw."
np	Advertisement for McCall printed patterns, The McCall Company, New York.
np	"Electrical Goods Section of the Dry Goods Economist" is the front cover of the final section of the Dry Goods Economist. Illustration features female tennis player relaxing in front of an electric fan.
np	Advertisement on inside front cover of the Electrical Goods Section for Red Sea Dry Cell Batteries, formerly manufactured by Manhattan Electric Supply Company and now being manufactured and sold by National Carbon Company, Inc.
3	Advertisement for a line of radio products manufactured in Salt Lake City by Utah Radio Products Co., headquartered in Chicago.
4	Advertisement on two pages for Guth Lite which promotes its ability to control and direct light, manufactured by Edwin F. Guth Company, St. Louis.
6	Advertisement for Servel Electric Refrigeration, The Servel Corporation, New York, pointing out the advantages to retailers of its twelve-months-a-year national advertising campaign.
7	Advertisement for Horton "Washers Ironers," The Horton Manufacturing Company, Fort Wayne, Indiana.
8	Advertisement for Benjamin Two-Way and Three-Way Plugs with self-selling vending carton.
9	Advertisement for Eveready Radio Batteries manufactured by National Carbon Company, Inc.
10	Advertisement for Majestic B Current Supply manufactured by Grigsby-Grunow-Hinds-Co., Chicago.
11	Table of Contents for the Electrical Goods Section of the Dry Goods Economist.
12	Advertisement by The Hoover Company of North Canton, Ohio, which includes the slogan "It pays to know the difference between the HOOVER and a vacuum cleaner." Its latest electric machine for cleaning carpets and floors boasts of "Positive Agitation."
13	"Greatest Electrical Meeting Impressed by Development in Appliance Field" recounts major events at the annual meeting of the National Electric Light Association in Atlantic City, New Jersey (attendance: 10,000). Thomas A. Edison makes an appearance, and electric home products are emphasized in exhibits. New developments in incandescent lighting have resulted in improved street lighting equipment. Also, greater rural electrification and a resulting demand for appliances on the farm are topics of considerable interest at the convention.
14	"20,000 Sales of Electrical Refrigerators in Five Months" by Bob Woodward describes the sales campaign of the Bell-Grassle Hardware Co., Redland, California. The reliability of electrical refrigeration, argues the author, emancipates women and enables them to leave the house without fear of appliance breakdown. Also, wherever power lines exist, there are prospects for both products and customers.
16	"Macy's Second Modern Home Electrical Show" is described in great detail. A model home, created specially for the show, features a full range of electrical products. There are also staged demonstrations of products and how they are used.
18	"What the Convention of the Radio Manufacturers means to the Industry" by radio editor Arthur Sinsheimer describes a trade convention held in Atlantic City. He observes that much of the convention focused on stabilizing all phases of the radio business and that a consensus developed for improving merchandising methods, clarifying patent situations, and increasing cooperation between manufacturer, jobber, wholesaler, and retailer. Better programming was also a concern.
20	"For More and Better Sales By Better Salesmen" on two pages describes techniques for selling electrical goods and talks about the necessity for providing informed, but not overbearing service, and for sustaining a relationship with the customer after an item has been purchased.
22	"Editorial Pages" on two pages contains a brief editorial on several topics of interest to those selling electronic products. Among these,"Departmentization" assures the small retailer that setting up a special department to sell a group of products is not necessary. Instead, says the editorial, let members of a generalized sales force develop their specialties. "What Women Are Reading" urges a sales force to stay in touch with product-related articles appearing in the leading women's magazines. "A Time Payment Thought" explains why time payments seem only to be available for the purchase of luxury items. The author notes that sellers of luxury products usually spend more money advertising and promoting these wares. "Electrical Organization" talks about the desirability of community-based electrical leagues lobbying for safety and quality in electrical products. "Salesmanship Needed" argues that it is in the appliance retailers best interest to have more consumers rewire their houses. This enables each household to accomodate an increased number of electric appliances. "About Competition" describes the benefits and dangers of competition. Interspersed throughout these editorials are short suggestions for how best to demonstrate the many useful functions an electrical fan can perform.
24	"Sally's Progress: Selling Campaign Moves to Porch" describes how a saleswoman, vacationing with her parents, entertains with electrical appliances and convinces other women of their utility.
26	"Many Merchants Interested in the 200 Per Cent Gain in Trade" reports the enthusiasm with which many hardware merchants greeted an earlier article concerning how Charles W. Walmer of Walmer Hardware Co. Store, Wilkinsburg, Pennsylvania, increased its sales by 200% when it made changes in the way its goods were displayed.
27	"Two pages of illustrations" of display rooms in the Macy Home Electrical Show. These rooms show how electrical products are integrated into home decor. They also indicate what the range of domestic electrical products was at this time. Continued from pages 16 and 17.
29	Advertisement for Eureka Vacuum Cleaner manufactured by Eureka Vacuum Cleaner Company, Detroit.
30	"Two Minute Lamp Study" describes lamps made out of pre-existing vases.
31	"Better Coffee Month in Nebraska" by Miss Pearl Holloway describes how a local hardware store coordinated its own promotional efforts with a national campaign.
32	"Fewer Sales More Profit Is New Thought in Lamp Merchanising" on two pages describes the successful strategy of some stores which choose lamps to sell on the basis of quality and sell them for a premium price. Apparently, the most recent Macy's Electrical Home Show demonstrated this shift in retail attitude in the display rooms it created for home electrical products.
34	"A Hardware Merchant Won First Prize in Incandescent Lamp Selling Contest" describes a contest sponsored by National Lamp Works to popularize its new line of Standard Lamps. Contestants were to describe window displays, efforts to encourage sales within the store, information provided to consumers about the product line, and attempts to reach beyond the store for new customers. Robert Dawson of The Dawson Hardware Co., Kansas City, Missouri, submitted the winning report.
36	"New Goods To Sell" describes products a retailer might consider to be attractive additions to his stock. Among the included items are a colonial design electric lamp, a toaster, a small electric fan, a hair waver, and an automobile vacuum cleaner. Interspersed among these nonsequential pages at the end of the issue are a variety of large display adds for electric fans, Premier Duplex and Jewel vacuum cleaners, a Graybar sewing machine, and Northwind and Century fans.
42	"Electrical Business Briefs" contains conference news, major personnel changes, and technological advances and promotional efforts of interest to those working in the electric retail industry.