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Malcolm Baldrige National Quality Award
2004 Award Recipient, Education

Kenneth W. Monfort College of Business


Monfort College of Business Photo courtesy of Monfort College of Business.

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Kenneth W. Monfort College of Business

Highest-Ranking Official: Joe F. Alexander
  Dean
   
Public Affairs Contact: Mike Leonard
  (970) 351-1273
  michael.leonard@unco.edu

Type of Work: Kenneth W. Monfort College of Business (MCB) at the University of Northern Colorado focuses on delivery of an undergraduate-only business education. The 120-credit degree program integrates business core classes, business emphasis classes, and business electives with a strong non-business foundation in the liberal arts. MCB educates approximately 1,200 students annually.
Web site: http://www.mcb.unco.edu/

Budget: Approximate state budget of $4.5 million in fiscal year 2004 and various private contributions highlighted by a 15-year commitment from the Monfort Family Foundation ranging from $500,000 to $925,000 annually.
Workforce:
32 full-time faculty, nine administrative staff, and 15 part-time adjunct faculty
Location: Greeley, Colo.

Highlights

  • From 1994 to 2004, student learning performance on the Educational Testing Service (ETS) business tests has increased 34 percent. (ETS is a national standardized educational testing and measurement organization.) Student performance at MCB consistently has been well above the national mean and in 2003-2004 reached the top 10 percent level, with the Summer and Fall 2004 results exceeding the 95th percentile, the highest scoring band available.
  • On 9 of 16 student satisfaction factors measured on the 2004 Business Exit Survey by Educational Benchmarking Inc. (EBI), MCB ranks in the top 10 percent nationally among the 171 institutions. (EBI provides comparative assessment methods, instruments, and analysis.) In 2003 and 2004, MCB scored in the top 1 percent for Overall Student Satisfaction with the program, with performance in the top 2.5 percent for five consecutive years.
  • In 2004, more than 90 percent of organizations employing MCB’s students rated the program as good or excellent, a rating that surpasses all of MCB’s major regional competitors.
  • In 1984, MCB adopted a mission and vision focused only on providing high-quality undergraduate business education that has matured and flourished through three deans. This focus, combined with a strategy of high-touch (small class size), wide-tech (integrating technology throughout the curriculum), and professional depth (using highly placed executives and business-experienced Ph.D.s as instructors), serves to differentiate the organization from its competitors. MCB is one of five undergraduate-only business schools in the nation accredited in both business and accounting by AACSB International—the Association to Advance Collegiate Schools of Business.
  • Ethical behavior is widely embedded in the classroom and overall culture of MCB. Ethics coverage is required in every MCB course, which includes how students are to use high ethical standards as they pursue their studies. All ethical issues are addressed in the University Codification, the University Faculty Handbook, and the MCB Faculty Handbook and are monitored by the MCB Faculty Affairs Committee and the MCB Student Affairs Committee.

Quality and Improvement Results

  • For the past six years, MCB has achieved best-in-class status and has been above the 90th percentile nationally for academic rigor in their business courses, as measured by the EBI survey of exiting students. EBI results permit MCB to compare its performance with business programs at 171 schools nationwide.
  • Other results show MCB in the top 10 percent nationally in areas such as Satisfaction with Quality of Teaching in Business Courses—top 2.5 percent in 2004 and top 10 percent since 1998; Satisfaction with Availability of Computers—top 5 percent in 2004 and top 10 percent for the past four years; and Satisfaction with Quality of Classrooms—top 5 percent in 2004 and top 10 percent since 1998.
  • In addition, in 2004, MCB has shown strong performance against a select group of six peer institutions that includes two regional competitors. EBI provides blinded performance results for these peers. On 13 of the 16 factors reported in the EBI survey, MCB ranks 1st in its peer group.
  • Exiting MCB student ratings of the Value of Investment Made in the Degree have trended favorably from 1998 to 2004, with results in the top 2.5 percent out of 171 schools nationally in 2004 and above the top 10 percent for five of the last six years.
  • MCB has maintained a growth rate of “direct cost per credit hour” below the rate of inflation for the last three years. Despite recent cuts in state funding, MCB has increased the proportion of the state budget spent on faculty instruction. In addition, MCB’s tuition levels for full-time in-state students are significantly below competitors’ and 45 percent below the national average in 2003-04.
  • Three key indicators of faculty satisfaction (overall evaluation of program, sharing common vision for school, and faculty satisfaction with computer support) demonstrated high levels of satisfaction with MCB’s vision and mission. Results for Overall Evaluation of the Undergraduate Program show MCB maintaining faculty satisfaction levels in the top 10 percent of the national comparator group for at least four years (2000 to 2003) and in the top 2.5 percent in 2002. Despite a salary freeze and increased class loads, faculty continue to strongly support a shared vision for the college with a particular commitment to maintaining small class sizes as part of a high-touch strategy.

Processes

  • To enrich the curriculum and bring real-world business expertise to the campus, MCB’s innovative Monfort Executive Professor Program brings regionally or nationally known senior executives to campus not only as guest lecturers but to teach complete courses.
  • In addition to faculty and departmental leadership, the Dean’s Leadership Council, a partnership with local, regional, and national business executives, provides input on strategies, plans, and curriculum direction, as well as student preparedness and employer requirements.
  • MCB has reduced the cycle time to launch new courses, enabling it to respond within a few months to student and employer demand for new courses to enhance the preparation and skills of graduates.
  • The college’s Strategic Management Process is a multistep, systematic process aligned and integrated with its mission, vision, and values; with its shared governance structure, in which faculty, administration, students, and stakeholders participate; and with its student, stakeholder and market knowledge processes. Key Performance Indicators (KPIs) and Supporting Performance Indicators (SPIs) are linked to MCB’s strategic challenges and contribute to continuous improvement activities. The college also aligns its strategies and planning with the University mission and values. Information from internal and external sources, including SWOT (strengths, weaknesses, opportunities, threats) analysis and KPI/SPI results, form the basis for strategic objectives and short-term (annual) and long-term (five-year) goals.
  • MCB uses a coordinated approach to capture, review and maintain data for management of organizational performance and knowledge management. Faculty, staff, students, and other stakeholders have real-time access to individual and aggregate data and information on SEDONA, a Web-based faculty database system, and Web sites.
  • MCB uses a comprehensive set of key process requirements for under-graduate business education. They include use of technology throughout the curriculum, small class sizes with extensive faculty/student interaction, simulation of business decisions, and hands-on learning opportunities. This contributes to MCB's strategy of high-touch, wide-tech and professional depth.
  • All faculty and staff participate in the shared governance system that is built around councils, committees, and traditional academic departments. This structure provides the organization with its primary means to communicate throughout the organization, conduct strategic and action planning, share ideas and improvements, and manage the delivery of education programs and other processes.

Leadership/Social Responsibility

  • Students and employees are actively involved in supporting MCB’s key communities as part of its organizational citizenship activities through coursework and extra-curricular programs.
  • The Dean’s Leadership Council (DLC), comprised of 25 Colorado professional and business leaders, helps MCB better understand and address the needs of customers, including students, alumni, students’ employers, faculty, and staff.
  • The Administrative Council (ADMC), consisting of deans and department chairs, is chaired by the dean and serves as MCB’s primary mission review group and functions as a communications conduit between faculty and the dean. The dean and ADMC also are active in communicating and meeting with university partners and suppliers to strengthen relationships between these partners, as well as to better understand how each functions and find ways to mutually improve service delivery.

 

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Created: 11/23/04
Updated: December 21, 2004
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