Federal Trade Commission Received Documents July 2, 1996 P894219 B18354900198 James P. Palmquist Office of General Counsel Senior Counsel Office of the Secretary Federal Trade Commission Room 159 Sixth and Pennsylvania Avenue NW Washington, D.C. 20580 Via FAX #202 326-3259 Re: "Made in USA" Policy Comments, FTC File No. P894219 These comments from Minnesota Mining and Manufacturing company (3M) should be viewed as being in addition to that contained in the Ad Hoc group comments. 3M supports the Ad Hoc comments but feels strongly that two additional "safe harbors" should be considered by the FTC. 1. "Substantial Transformation: Safe Harbor As per comments made during the workshop/hearing, 3M believes that the only way to avoid significant consumer confusion, and therefore possible consumer deception, is to apply consistent rules for all country of origin markings/claims used within the United States, both domestic products marked with a U.S. origin as well as imported products marked with the foreign country of origin. Given the multi-national nature of business in today's world, together with the significant marketing strength within the U.S. for certain imported products (for example leather goods marked "Made in Italy") it is difficult for us to understand why the Commission would not recognize as one of the safe harbors whatever is the then current country of origin standard being utilized by U.S. Customs. If this were not the case then a foreign country of origin marking, as established by Customs, would nevertheless still be subject to challenge before the Commission provided (1) that the foreign country of origin mark was shown to be of significance to U.S. consumers and (2) the manufacture process taking place in the alleged foreign country did not meet the Commission's higher standard of domestic content for avoiding a finding of unfair or deceptive practice within the U. S. Minnesota Mining and Manufacturing Company PO Box 33428 St. Paul, MN 55133-3428 612 733 1890 612 736 3257 Facsimile July 1, 1996 Page 2 2. Required Marking by Third Country: "Lessor Mark' Safe Harbor 3M additionally supports the following provision which is being recommended by a number of the participants of the Ad Hoc Committee: "If a good contains materials, parts or components that are not wholly obtained or produced in the United States, but exports of it are nevertheless required by a foreign government to bear a label (on the product or package) to the effect that such product's country of origin is the United States it would not be deceptive to market in the United States such a product bearing such a required mark so long as (i) the product is actually sold in the market that requires the label, and (ii) the label uses the formulation "Country of Origin: USA!' or "Product of the US", (as opposed to the unqualified statement "Made in the USA!'), and (iii) is no larger than is necessary to meet foreign labeling requirements, and (iv) the claim is not repeated in U.S. advertising unless it can be substantiated using the one or more of the guides above." 3M appreciates the opportunity to provide supplemental comments on the FTC's current "Made in USA!' standard and look forward to continuing in this process. Respectfully submitted, James P. Palmquist Senior Counsel Made USA cus.