Cancer Control Research
1R43CA062904-01
PI Name is not available.
BREAST CANCER PAMPHLETS FOR LOW LITERATE POPULATIONS
AbstractDESCRIPTION (Adapted from the Applicant's Abstract): This project will
develop cancer education pamphlets targeted toward low literate female
populations. An effective way to reduce the incidence and mortality from
breast cancer is to focus prevention and early detection efforts toward
low literate female populations, a subgroup at high risk for late
detection of breast cancer, and higher mortality from breast cancer.Phase
I will focus on developing and testing appropriate methods and messages
for use in breast cancer education literature on prevention and early
detection. Focus group research and a quantitative evaluation will be
conducted among the target population. This will determine which of
three test brochures, representing combinations of literature
characteristics, is most effective in improving knowledge, attracting
attention, generating interest, and motivating behavior of the target
population. Phase II will develop a final version of the pamphlets,
pilot test and evaluate target female responses to the commercial
applications including public health departments, voluntary health
organizations in the community, private practitioners, community
colleges, and managed care providers.
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