Canadian PSAs - various

Segment 1:
VISUAL:  Containers of various chemicals in containers passing over the screen with labels:  Arsenic light, (Danger) Benzene mild, Smooth light ammonia, Ultra light formaldehyde, Extra Mild Cyanide, Box of light cigarettes.

NARRATOR:  “No matter what they’re labeled, they’ll still kill you.”

VISUAL:  Sign:  Health Canada, Santé Canada

Text on screen: Telephone number on screen   For information 1-800-300-8449

Segment 2:
VISUAL:  Scene in a home of mother at a desk and small boy running up to her.  Mother and child talking.

CHILD:  “Mommy, How was your work today?”

MOMMY:  “Well, I had a good day. “

AUDIO:  [piano music begins to play softly]

MOMMY:  “I was able to help someone at my school today, and that made me feel good.”

CHILD:  “How?”

MOMMY:  “Well, a little boy in my class was sad.  He wasn’t feeling good.”

CHILD:  “Was he crying?”

MOMMY:  “A little bit.  He feels like his mom is angry all the time.”

CHILD:  “Angry at the little boy?”

MOMMY:  “That’s the problem.  He tries so hard to do his best, but his mom still gets angry.”

CHILD:  “But he’s just a boy.”

MOMMY:  “That’s what I told him.  When his mom is angry about a problem, it’s not his fault.  When she smashes things or yells or hits him, it’s wrong.  Because she’s the adult and adults know that yelling and hitting is wrong.”

CHILD:  “What is he going to do?”

MOMMY:  “He’s already done the most important thing.”

CHILD:  “He did?”

MOMMY:  “Yeah, …. he told me.”

NARRATOR:  “Tell someone you trust when something wrong.  They want to help.”

VISUAL:  Mother picks up boy and put him on her lap.

CHILD:  “I think you had a good day.”

MOMMY:  “Me too.”

NARRATOR:  “A message from Concerned Children’s Advertisers.”

Text on screen:  A production of Concerned Children’s Advertisers and Health Canada, Santé Canada

Segment 3:

AUDIO: [bells softly ringing]

VISUAL:  Baby mobile turning and playing a little tune.  Sleeping baby in a crib.

NARRATOR:  Two days after Michael was born, his parents started smoking again.  Oh, not much they think; only half a pack each a day.

VISUAL:  Closed door with smoke coming in through the keyhole and under the door, filling the nursery  and hovering over the sleeping baby.

NARRATOR:  Not much only means that by the time Michael celebrates his first birthday, he may be exposed to the smoke from 7,000 cigarettes. 

VISUAL:  Smoke fades back to the mobile hanging over the bed, turning and playing a little tune.

NARRATOR:  No amount of second-hand smoke is safe.

Text on screen: Health Canada, Santé Canada

Segment 4:

AUDIO:  [Guitar playing softly]

VISUAL:  Camera panning group of people, one is a mother nursing a baby

Text on screen:  “What is wrong with this picture?

Visual:  Camera panning family eating at a restaurant, one is a mother nursing baby

Text on screen:  “And this one?”

VISUAL:  Picture returns to nursing mother

Text on screen: “Nothing.”  

Text on screen:  “Breastfeeding, anytime, anywhere.  La Leche League Canada”

Segment 5:

AUDIO:  [Upbeat music playing]

VISUAL:  Several women and men at a bar.  Man picks up cigarette package and squeezes it, Thick, black sludge oozes from the package and down his arm and into a glass on the bar. 

NARRATOR:  Arsenic, cyanide, mercury, lead, ammonia, tar, nicotine. Cigarette smoke is a lethal brew of over 4,000 chemicals and it kills 40,000 Canadians every year.

VISUAL: Man picks up glass and drinks the sludge from the glass and blows out smoke onto a woman sitting near him at the bar.
 
AUDIO:  [sounds of exhaling smoke]

Text on screen: Health Canada, Santé Canada

Segment 6:

VISUAL:  Cartoon plays: A bug-like creature is trying to break through the wall of a lung.  It tries repeatedly, using a pry board and a catapult, but is not able to get through the wall.  Finally the creature gives up and falls on its face in defeat. 

NARRATOR:  This is the lung of a Canadian child, magnified two zillion times, and this is a red measle at roughly the same magnification.   A nasty and determined germ if there ever was one.  Measles is trying to make a comeback in Canada but it’s not going to succeed.  We now know it’s best to have two vaccinations to protect a child against red measles. …. Wait for information coming home from school, and get that second dose.
Let’s bring measles to its kneesles. 

Text on screen: Health Canada, Santé Canada

Segment 7:

AUDIO:  [upbeat music playing]

Text on screen: Body Break Vitality, Health Canada, Santé Canada. 

VISUAL:  Changing pictures of people in a park playing frisbee, dancing, playing softball, football, soccer. Inset of a trash can with sign:  Please help us keep our parks clean.   People eating at a picnic table, man playing soccer.

NARRATOR:   “It’s Body Break.”

Woman:  “Spending some time with family and friends in one of Canada’s many parks is a fun way to be active. “

NARRATOR:   “And being active, eating well, and feeling good about yourself is what Vitality is all about.  Until next time—Body Break.”

Text on screen  Body Break Vitality, Health Canada, Santé Canada

Segment 8:

VISUAL:  Living room with window open and breeze blowing curtains changing to a  sign that says  The Weather Network, which changes to another sign that says:  The Healthy Environment, Health Canada, Santé Canada

NARRATOR:  “The information in this healthy environment section has been provided by Health Canada and Environment Canada.  We have always been attracted to the sun; it’s a source of light and heat.  It’s also a source of ultraviolet or UV radiation.”

VISUAL:  Various people walking down a sidewalk through the snow.  Scene changes to a pastoral winter landscape.

NARRATOR: “UV radiation is a type of light emitted by the sun and by tanning equipment.   In large doses, it can be harmful to our health.  UV radiation has the ability to pass through light clouds, haze, and fog. 

VISUAL:  Feet wearing winter boots walking through deep snow.

NARRATOR: Winter weather doesn’t help block UV radiation either because it’s reflected back up by the snow on the ground.

VISUAL:  Children being helped by an adult, getting their coats, mittens, boots on, and showing an adult putting sun screen on their faces.  Scene changes to the children and adults outside playing in the snow in the yard.

NARRATOR:  There some things we can do to help, especially for our children.  Their skin is more sensitive because it’s thinner than adults’. By wearing protective clothing, using a good sun screen, using shaded areas and staying out of the sun at peak periods we can reduce the risk of sun burn, itchy eyes, and even skin cancer.

Segment 9:

Audio:  “The Road is Long” by Sidney Russell and Robert Scott.  The words to the song set the stage and underscore what is happening in the visual.

VISUAL:   Young man wearing a bath robe sits on the bed looking out the window. He visualizes two boys in a boat.  He moves from the room to the hall of a medical facility, he appears to be looking for something or someone, the picture focuses on his feet in slippers walking down the hallway.  The picture changes to show a second young man in regular clothing also walking down the hallway, also appearing to look for something or someone. An inset picture shows a girl receiving some emergency medical treatment.  Picture returns to the second young man and then switches back and forth between the young men, focusing on their faces as they meet.  The visualization of the two boys in the boat returns.  The focus is on the faces of the two young men who embrace each other, obviously very emotionally moved to be together.  The picture moves back and shows them together in the hallway beginning to talk.

AUDIO: 

NARRATOR (woman):  If you try and stop a friend from using drugs, you may not succeed, but at least you tried and that’s what friends are for.  

NARRATOR (man): A message from Concerned Children’s Advertisers. 

Sign:  A production of Concerned Children’s Advertisers and Health Canada, Santé Canada.

Segment 10:

VISUAL:  Picture of a girl, picture of a boy, pictures of children playing, running through a field, jumping on furniture.

GIRL:  You

BOY:  You can choose

VARIOUS young voices:  You can choose to be alone.  You can choose to be a friend. You can choose to be a friend. You can choose.  Choose.   Choose.  You can choose from 70 shades of blue, 70 shades of blue.  You can choose to ignore.  You. You. Choose.  You can choose to run wild, wild, wild.  You can choose.

VISUAL:  boy with remote for TV turning off the set.

BOY:  You can choose not to watch.

VISUAL:  Girls talking, giggling, hiding their faces.

GIRL:  You can choose to share a secret.   To be shy.

VISUAL:  Girl making speech, a boy with a dog.  Boy laying around. 

GIRL:  You can choose to believe.

BOY:  That dogs understand us.

GIRL:  You can choose to be board.  You can choose to dream. Dream. Dream.

VARIOUS CHILDREN’s VOICES:  I, I  You can choose.  You can choose.  Because you can.

VISUAL:  Sign, sign, A production of Concerned Children’s Advertisers and Health Canada, Santé Canada