(a) An over-the-counter external analgesic drug product in a form suitable for topical administration is generally recognized as safe and effective and is not misbranded if it meets each condition in this part and each general condition established in 330.1 of this chapter.

(b) References in this part to regulatory sections of the Code of Federal Regulations are to chapter I of title 21 unless otherwise noted.

As used in this part:

(a)Male genital desensitizing drug product. A drug product applied to the penis to help in temporarily slowing the onset of ejaculation.

(b) [Reserved]

The active ingredient of the product consists of any of the following within the specified concentration established for each ingredient:

(a)Male genital desensitizers. (1) Benzocaine, 3 to 7.5 percent in a water-soluble base.

(2) Lidocaine in a metered spray with approximately 10 milligrams per spray.

(b) [Reserved]

(a)Statement of identity. The labeling of the product contains the established name of the drug, if any, and identifies the product as follows:

(1)For products containing any ingredient identified in 348.10(a). "Male genital desensitizer."

(2) [Reserved]

(b)Indications. The labeling of the product states, under the heading "Indications," any of the phrases listed in paragraph (b) of this section. Other truthful and nonmisleading statements, describing only the indications for use that have been established and listed in paragraph (b) of this section, may also be used, as provided in 330.1(c)(2) of this chapter, subject to the provisions of section 502 of the Federal Food, Drug, and Cosmetic Act (the act) relating to misbranding and the prohibition in section 301(d) of the act against the introduction or delivery for introduction into interstate commerce of unapproved new drugs in violation of section 505(a) of the act.

(1)For products containing any ingredient identified in 348.10(a). (i) "Helps in the prevention of premature ejaculation."

(ii) "For temporary male genital desensitization, helping to slow the onset of ejaculation."

(iii) "Helps in temporarily" (select one of the following: "retarding the onset of," "slowing the onset of," or "prolonging the time until") followed by "ejaculation."

(iv) "For reducing oversensitivity in the male in advance of intercourse."

(2) [Reserved]

(c)Warnings. The labeling of the product contains the following warnings under the heading "Warnings":

(1)For products containing any ingredient identified in 348.10(a). (i) "Premature ejaculation may be due to a condition requiring medical supervision. If this product, used as directed, does not provide relief, discontinue use and consult a doctor."

(ii) "Avoid contact with the eyes."

(iii) "If you or your partner develop a rash or irritation, such as burning or itching, discontinue use. If symptoms persist, consult a doctor."

(2) [Reserved]

(d)Directions. The labeling of the product contains the following information under the heading "Directions":

(1)For products containing any ingredient identified in 348.10(a) --(i)For products containing benzocaine identified in 348.10(a)(1). "Apply a small amount to head and shaft of penis before intercourse, or use as directed by a doctor. Wash product off after intercourse."

(ii)For products containing lidocaine identified in 348.10(a)(2). "Apply 3 or more sprays, not to exceed 10, to head and shaft of penis before intercourse, or use as directed by a doctor. Wash product off after intercourse."

(2) [Reserved]

(e) The word "physician" may be substituted for the word "doctor" in any of the labeling statements in this section.