Table of contents for Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.
Bibliographic record and links to related information available from the Library of Congress catalog
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Introduction:
Sign Value, Appropriation, and Cultural Crisis
1. Sign Wars
2. Advertising in the Age of Hypersignification
3. Yo! Hailing the Alienated Spectator
4. The Flip Side of Jadedness: Memory and a Sense of Place
5. Authenticity in the Age of the Poseur
6. Green Marketing and the Commodity Self
7. The Corporate Politics of Sign Values
Conclusion
Library of Congress subject headings for this publication: Advertising, Cynicism, Advertising Social aspects