MEDIA ADVISORY.....................................July 10, 1991


     The Federal Trade Commission will hold public hearings on
environmental claims in product labeling and advertising, 
July 17-18 in Room 532 of the FTC, 6th St., and Pennsylvania
Avenue, N.W., Washington, D.C.  The hearings will begin at 9:30
a.m. each day and end at 4:30 p.m.
     Testimony will be provided by representatives from industry
and trade organizations, the academic community, interest groups,
and state, federal and municipal agencies.   
     An agenda and list of witnesses is attached. 
     Telephones will be available for media adjacent to the
hearing room.
                             # # # 
MEDIA CONTACT:  Don Elder, Office of Public Affairs, 202-326-2181

AGENDA FOR ENVIRONMENTAL HEARINGS

WEDNESDAY, JULY 17 (9:30 a.m. TO 4:30 p.m.)

PANELS:
A.M.      1.   Federal Government
               1.   Environmental Protection Agency -- Dep. Am.
                    Hank Habicht
               2.   U.S. Office of Consumer Affairs -- Dep. Dir
                    Clayton Fong

          2.   Other Government
               1.   Minnesota Attorney General Humphrey -- Green
                    Report
               2.   N.Y. State Dep't of Envtl. Conservation --
                    Comm'r Tom Jorling
               3.   NYC Consumer Affairs -- Comm'r Mark Green

               BREAK
          3.   Petitioners

               1.   National Food Processor's Assoc. -- Cal
                    Collier
               2.   Cosmetic, Toiletry, & Fragrance Assn.

P.M.           LUNCH
          4.   Market Data

               1.   Abt Associates, Inc.
               2.   Persuasion Environmental Marketing, Inc.
               3.   George Washington University

          5.   Environmental Groups

               1.   Environmental Defense Fund -- Dr. Richard
                    Denison
               2.   Environmental Action Foundation -- Jeanne
                    Wirka
               3.   National Toxics Campagin -- Craig Merrilees

               BREAK
          6.   Certification/Seal Programs/Life Cycle Issues

               1.   Green Cross -- Stanley Rhodes
               2.   Green Seal -- Norman Dean

          7.   Ozone-Related Concerns

               1.   Chem. Spec. Mfrs. Assn.
               2.   Indep. Cosmetic Mfs. & Distributors

THURSDAY, JULY 18 (9:30 a.m. TO 4:30 p.m.)

A.M.           Chairman's Welcome

          1.   Degradable/Compostable/Solid Waste Issues

               1.   Soap & Detergent Assoc.
               2.   INDA (Non-Woven Fabrics Assoc.)
               3.   Procter & Gamble
               4.   Degradable Plastics Council

          2.   Paper Recycling

               1.   American Paper Institute -- Red Cavaney
               2.   Fort Howard
               3.   Paper Recycling Coalition
               4.   Aseptic Packaging Council
               BREAK
          3.   Plastics Recycling

               1.   Society of the Plastics Industry
               2.   Polystyrene Packaging Council
               3.   Lever Brothers

P.M.           LUNCH

          4.   Retail Sales/Third Party Liab. for Green Claims

               1.   National Retail Fed.
               2.   Fred Meyer, Inc.
               3.   Nat'l Assoc of Convience Stores

          5.   Advertising Associations and Industry Self-
               Regulation

               1.   Assoc. of Nat'l Advertisers
               2.   American Assoc. of Advertising Agencies
               3.   American Advertising Federation
               4.   Better Business Bureau -- Steve Cole

               BREAK
          6.   Alternatives to Guidelines
               1.   Webster Industries
               2.   Reason Foundation
               3.   Recycling Advisory Council