Marine Corps Recruiting Command Col Dan Choike LtCol Mike Zeliff RAND Study Group The Marine Corps Recruiting Command conducts recruiting operations to find and screen qualified individuals for enlistment or commissioning into the United States Marine Corps and Marine Corps Reserve to attain assigned Total Force personnel accession requirements by component and category. Mission Recruiting is the lifeblood of our Corps. The legacy of the Marine Corps is to “Make Marines, Win Battles, and Return Quality Citizens” back home: citizens who once transformed, will be Marines for life. Vision .. Wartime Recruiting…Contentious, Lengthy War .. Combat Casualties…“Thousands”KIA/WIA .. Political Elections…Partisan Politics .. Media and CNN Factor…Not always factual/objective .. Higher Education…More To College .. Stagnant Economy …Uneven Unemployment .. Quality…One third of age eligible qualify .. Declining Youth Propensity…“What’s Best For Me?” .. Low Support Among Influencers…“Not For You/Not My Child” Operational Environment EW_2 Med Drug Use Failure to Grad Lack of Commitment Higher Ed cal Fraud Injury Fraud Failure T Suicide Gesture/Ideation Enlistment/Accession Process RECRUITING  CYCLE THE RECRUITING PROGRAMS •PRIORITY PROSPECT CARD •POOL •HIGH SCHOOL/COMMUNITY COLLEGE •REENLISTMENT •RESERVE REFERRAL •COMMAND RECRUITING BOOT LEAVE LEAD DATABASE GRADUATE PRASP PTAD RECRUITER ACTIVITIES TELEPHONE CALLS AREA CANVASS HOME VISITS OTHER APPOINTMENT INTERVIEW NEW WORKING APPLICANT DELAYED ENTRY PROGRAM SHIP RECRUIT DEPOT PSEP .. Increased Recruiter Population – 3050 June 08 – 3250 in FY09 .. Resource the Recruiters – Tablet Personal Computers – Telephones – Government Vehicles – Automated IT systems (MCRISS) – Enlisted bonus plus-up – Assignment Incentive Pay (AIP) – Non-Instrumented Drug Test (NIDT) .. Expand the Market – Home School Policy – Mental Group Category IV increase – DEP Time Extension – PSEPs • CMC Letter • 700 PSEP cap lifted .. Processing Saturdays (+) – FY08: 19 – FY09: 22 .. Officer Recruiting – Increased USNA/NROTC accessions • FY08 NROTC 250/USNA 235 • FY09 NROTC 275/USNA 270 • FY10 NROTC 300/USNA 270 – College Loan Repayment – OCC Accession Bonus .. Increased Advertising/Marketing – New Commercials – Greater frequency of advertising – Additional mailouts/handouts – Branding Initiative – Automated lead delivery (ePPC) – Other (EAC/Billboards) .. General Support – CMC and SMMC – Blue Dress Issue – New PT Uniform – New Cold Weather Overcoat Supporting the Mission Recruiting “Close Quarters Combat” RSS0107Recruiting is the lifeblood of our Corps. Enlistment BehaviorEnlistment Behavior Model Size of 17-24 Year Old Recruiting Market 30.8M Data Sources: 2005 Camber Prime Mkt Study, 2005 DoD QMA Study, Woods & Poole 2005 data (2006 projections) 14M 8.3M 6.2M 3.4M 32.6M 17.2M 12.9M 6.5M Undocumented Pop .. The 17-24 year old recruiting market of 30.8 million is defined as the documented, male and female population, not institutionalized or currently serving in the Armed Forces .. Approximately 50% of the recruiting market is lost due to overweight, moral, medical or dependent disqualifications .. 27% (8.3 million) of the 17-24 year old recruiting market is qualified .. The prime market consisting of fully qualified males is 2.2 million (7.1% of the primary recruiting market) Info Memo 1-24-08 FINAL mod_Page_04 Lead Generation/ Fulfillment Account Management Media Field Support Events & Public Relations Account Planning Research Creative MCRCbulldog3 Transformation Youth Goals Chart TRANSFORMATION Challenge to Youth Make Marines Transformation for a Purpose Youth Goals Chart TRANSFORMATION FOR A PURPOSE General Public including Stakeholders & Youth Make Marines – Win Battles – Develop Quality Citizens Citizens who - once transformed - will be Marines for life only_commitmentsNo Compromises Applications America’s Marines Pride of the Nation New Image.JPG Leap Measures of Effectiveness .. Awareness – Ad Recall – What action does it induce? • Interesting / Appealing Option / New or Different / Find Out More .. Lead Generation – Qualified Leads – Conversion Rates – Contracts – Contribution Rate .. Recruiter Support – Ordering History – Recruiter Usage Questions FH2 Backup Slides 1st MCD 4th MCD 6th MCD 8th MCD Dallas, TX Garden City, NY Kansas City, MO New Cumberland, PA Parris Island, SC Marine Corps Recruiting Command Recruiting Regions (2) Recruiting Districts (6) Recruiting Stations (48) ERR WRR RS SAN DIEGO RS SEATTLE RS PORTLAND RS SACRAMENTO RS SAN FRANCISCO RS LOS ANGELES RS ORANGE RS PHOENIX RS SALT LAKE CITY RS ST LOUIS RS KANSAS CITY RS DES MOINES RS TWIN CITIES RS ALBUQUERQUE RS DENVER RS OKLAHOMA CITY RS FT WORTH RS DALLAS RS SAN ANTONIO RS HOUSTON RS NEW ORLEANS RS NASHVILLE RS ATLANTA RS MONTGOMERY RS RALEIGH RS COLUMBIA RS JACKSONVILLE RS ORLANDO RS FT LAUDERDALE RS ALBANY RS BUFFALO RS PITTSBURGH RS NEW JERSEY RS NEW YORK RS SPRINGFIELD RS PORTSMOUTH RS CLEVELAND RS LOUISVILLE RS DETROIT RS LANSING RS CHICAGO RS INDIANAPOLIS RS MILWAUKEE RS FREDERICK RS BALTIMORE RS CHARLESTON MCRC RS RICHMOND 9th MCD San Diego, CA 12th MCD RS HARRISBURG Facilities: 1513 Vehicles: 3871 Personnel: 5831 (3050 Production Recruiters) Budget: $249M (+44M Supplemental) Recruiting Force (APR 2008) Officers Active 450 Reserve 16 Enlisted “A”-billets Active 706 Reserve 24 Career Recruiters Active 548 Reserve 38 Canvassing Recruiters Active 3,611 Reserve 44 Navy Officers 2 Enlisted 8 Civilian Marines 285 Total 5,831 Gender Male 95% Female 5% Marital Status 75% Married Over 12,000 dependents Race Hispanic 23% Black 20% Am Indian 3% Pac Is 2% Asian 1% Other 1% .. U.S. citizen (U. S. Code, Title 10) .. Must be able to do 20 years of service by the 55th birthday .. Good moral character/physical condition .. Mental Aptitude score of : – 1000 Scholastic Aptitude Test (SAT) – 22 American College Test (ACT) – 74 Armed Services Vocational Aptitude Battery (ASVAB) .. Law Applicants – 150 Law-Scholastic Aptitude Test (LSAT) .. Aviation Applicants – 4/6 Air Test Officer Selection Criteria .. College Loan Repayment Plan (CLRP) – Repays any loan incurred for educational purposes from qualified lender – Repays maximum of 33.3% of loan per year – No limit on maximum loan (National average - $19,000) – First payment after completion of first full year of active duty – Active Duty - Agree to remain on active duty for 48 months – Reserve Officers eligible - Must participate as active duty for a year .. Officer Accession Incentive (OAI) – $4,000 (LUMP SUM) payment when Lt reports to The Basic School – Receive a commission as a 2ndLt during 1 Jun 08 - 30 Sep 08 – Agree to remain on active duty for 48 months Officer Recruiting .. Age – 17-35 – Target Market 17-24 .. Citizenship – US Citizen – Lawful Permanent Resident .. Dependents – Married & 2 .. Education – 95% HS Graduates – 5% Alternative Credential Holders .. Drug & Alcohol – No history of dependency or abuse – Certain drugs permanently disqualifying .. Mental Aptitude (ASVAB) – 63% in upper mental cat I-IIIA – 37% in lower mental cat IIIB & IV • No more than 4% cat IV .. Physical Aptitude – Must pass a Military Entrance Processing Station (MEPS) physical Enlisted Criteria Marine Corps Endstrength to 202K (FY02 – FY12 and beyond) 173,778177,779177,480180,029180,416186,400189,000194,000199,000202,000202,000165,000167,000169,000171,000173,000175,000177,00019,000181,000183,000185,000187,000189,000191,000193,000195,000197,000199,000201,000203,000205,0002002200320042005200620072008200201020112012 195,000+ 191,000 202,000 36,00038,00040,00042,00044,00046,00048,00020022003200420052006200720082009201020112012 186K 191K 194K 199K 202K 38,666 36,791 38,883 38,217 38,685 44,700 43,800 43,800 45,482 42,202 40,863 Total Force Accessions (Shipping) 1,0001,1001,2001,3001,4001,5001,6001,7001,8001,9002,0002,1002,20020022003200420052006200720082009201020112012 Fiscal Year 1,212 1,275 1,475 1,494 1,278 2,108 1,959 1,959 900 844 184K 189K 194K 199K 202K Officer Accessions