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PALERMO EXPO FRANCHISING

Palermo Expo Franchising Banner

The first edition of Palermo Expo Franchising will be hosted in the premises of the Independent Board of Mediterranean Fair of Palermo.

The Independent Board of Mediterranean Fair, established in 1946, is the most important exhibiting authority in Sicily. It supplies services to entrepreneurs and companies in order to enhance the relevant business activities.

Specialist exhibitions and fairs gradually grew out of the need for the Italian economy to become more internationalised. In the Southern regions of Italy, in particular, they have greatly contributed towards the growth of the local economic fabric and of the whole market of this area.

The main sectors include information technology, publishing, leisure activities, photography, gold working and jewellery, fashion, local organisations, mechanics, services for business, transport, agriculture and the building trade. Some exhibitions and fairs have a different organising body but the majority are directly organised by the Independent Board of Mediterranean Fair of Palermo and enjoy the collaboration and patronage of trade associations and other organisations connected to specific fairs and exhibitions.

The countries on the northern areas of the Mediterranean form a market of over 200 million people demanding products and services to satisfy not only their primary needs but also to sustain and accelerate the on-going process of economic development. These are the countries that largely concern the Independent Board of Mediterranean Fair of Palermo when selecting the themes and contents of the fairs and exhibitions for future agendas.

The Independent Board of Mediterranean Fair of Palermo, not least because of its strategic position, fosters contacts between Europe and the Mediterranean area, which are also thus facilitated. In 2005 the various exhibitions organised by the Independent Board of Mediterranean Fair of Palermo attracted a considerable number exhibitors and over 450,000 visitors.

THE EVENT

To improve and promote one of the most popular commercial formula of retail - both in mature and in emerging market the event will host more than one hundred national and international firms involved in the franchising business .

The event will take place from 22 June until 24 June 2007.

SIX GOOD REASONS TO JOIN PEF
  • a new opportunity to develop your business in the Mediterranean regions;
  • meetings with officials of the American Chamber of Commerce in Italy, U.S. Department of Commerce and businessmen from North Africa and Southern Europe;
  • a flat fee for board and lodging during the event;
  • a courtesy car during the event;
  • free entry in the contest named “Creative Franchisor Company” dedicated to the most original franchising exhibitor (which include a first prize of Euro 10,000 motorbike);
  • free organised tour of Palermo and its neighbours.


OFFICIAL BROCHURE & NEWSLETTER

Please visit the official website, to download the Event brochure and join the Newsletter service.