Mundul J, Gilada I; International Conference on AIDS.
Int Conf AIDS. 1993 Jun 6-11; 9: 943 (abstract no. PO-D35-4352).
Indian Health Organisation, Bombay.
ISSUE: Media is not fully utilized for AIDS awareness in India. Ironically, the state electronic media with high outreach at low cost, has neglected it due to the taboo attached to discussions on sexuality, general denial & complacency. In contrast, print media often sensationalize the subject, creating fear psychosis and anxiety. The initial focus on morality, values and emotions, often resulting in controversies, changed to fear based reporting and finally to the stage of an informed and responsible urban press. Vernacular press gives low coverage and has not identified AIDS with local community. METHOD: Analysis of Bombay based news clippings from '85 to '92 highlighting viewpoints, response to ASOs, medical fraternity and government is presented. Their choice of topics, emphasis and its sustenance are evaluated. CONCLUSION: For AIDS awareness, both traditional and electronic media, especially those addressing rural populace need to be optimally and urgently utilized. Media must focus on issues of behavioral modifications, ethics, human rights and discrimination using innovative approaches. The media should avoid sensationalism including claims on AIDS cure, without ascertainment. Ethical guidelines must be evolved.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- Demography
- Government
- Health Services Needs and Demand
- Humans
- India
- Mass Media
- Research
- Rural Population
- Sexual Behavior
- Sexuality
- education
- organization & administration
Other ID:
UI: 102207654
From Meeting Abstracts