This stunning poster was undoubtedly an effort by the owners of the New York Times to resuscitate the ailing newspaper in the 1890s. In contrast to populist newspapers, such as the New York World and New York Journal, whose colorful posters and newsprint blazoned their sensationalist brand of journalism, the New York Times was known as a “sober, conservative, dignified paper.” Holding the Easter lily of purity and rebirth, the idealized image of pure young womanhood symbolized how the owners of the Times intended to triumph over competitors: “The truth is great and will prevail.” Contrary to what the colors in this promotional poster might suggest, the newspaper itself lacked the feature stories, comic strips, household hints, and advice columns that appealed to women readers of competitor newspapers and which would have provided a way for women reporters to enter its newsroom. Perhaps not surprisingly, women journalists flourished in the popular press but made little headway on the pages of traditionalist newspapers such as the New York Times until the early twentieth century.