Info Systems
Devloping Long-Term Competitiveness Through IT Assets 666
CASE: Baxter International: OnCall as Soon as Possible?
Reading
The pursuit of competitive advantage through investment in information technology has long been the "holy grail" of information systems. In Baxter, you learn about a company that succeeded with such a strategy. Consider how the terms competitive advantage and competitive necessity are illustrated in this case.
Case Questions
• Analyze the situation in the health care products and services industry. How is the revenue stream divided among value system participants (e.g., manufacturers, distributors, hospitals, etc.)? Who is extracting the most profit?
• What are the important issues for Baxter's customers?
• How has the state of Baxter's IT assets shaped its competitive position (relative to rivals') over time? Draw a timeline of the technology innovations and their value to customers.
• What should be Baxter's priorities for 1994/95? Why? Identify and defend your top initiative if you were Rod Boone.
• What is the state of Baxer's three IT assets? How can you know?
• What lessons from Baxter are applicable to today's world of the Internet and e-Business?
Notes
2
Slot
Managing IT for Long-Term Competitiveness
Deliverables/Practice Problems
01/11/00
Week
1
Updated 1/25/2000
Deliverables added, new vote in Finance added
X506 Syllabus, Spring 2000 Readings and Homework with Class Notes thru Midterms
1/11/00
