diff --git a/browser/app/profile/firefox.js b/browser/app/profile/firefox.js
--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1880,8 +1880,10 @@ pref("dom.ipc.reportProcessHangs", true)
 
 // Enable ReadingList browser UI by default.
 pref("browser.readinglist.enabled", true);
 pref("browser.readinglist.sidebarEverOpened", false);
 
 // Enable the readinglist engine by default.
 pref("readinglist.scheduler.enabled", true);
 pref("readinglist.server", "https://readinglist.services.mozilla.com/v1");
+
+pref("pocket.enabled", true);
diff --git a/browser/base/content/browser.js b/browser/base/content/browser.js
--- a/browser/base/content/browser.js
+++ b/browser/base/content/browser.js
@@ -7781,8 +7781,78 @@ let PanicButtonNotifier = {
       Cu.reportError(ex);
     }
   },
   close: function() {
     let popup = document.getElementById("panic-button-success-notification");
     popup.hidePopup();
   },
 };
+
+let PocketButton = {
+  onCommand: function(aURI) {
+    dump("Pocketing " + aURI.spec + "\n");
+
+    // Is user is already logged in to Pocket (via FxA or pocket.com cookies)
+    if (this.isLoggedIn()) {
+      this.sendLink(aURI);
+      return;
+    }
+
+    // Need to show a panel asking the user to create an FxA account (or
+    // opt-in to using Pocket if they already do?), or log in with an existing
+    // pocket.com account. Each action opens a new tab with the relevant page.
+    this.showCreateAccount();
+    // XXX do we want to pocket aURI for the page they initiated this on?
+  },
+
+  isLoggedIn: function() {
+    dump("isLoggedIn?\n");
+    return (Math.random() < 0.5);
+  },
+
+  sendLink: function(aURI) {
+    dump("sendLink?\n");
+    this.showLinkSent();
+    // pocket-send-panel
+  },
+
+  showCreateAccount: function() {
+    dump("showCreateAccount\n");
+    let panel = document.getElementById("pocket-signin-panel");
+    panel.hidden = false;
+    let anchor = this._getButtonAnchor();
+    panel.openPopup(anchor, "bottomcenter topleft", 0, 0, false, false);
+  },
+
+  showLinkSent: function() {
+    dump("showLinkSent\n");
+    let panel = document.getElementById("pocket-send-panel");
+    panel.hidden = false;
+    let anchor = this._getButtonAnchor();
+    panel.openPopup(anchor, "bottomcenter topleft", 0, 0, false, false);
+  },
+
+  _getButtonAnchor: function() {
+    // XXX Why is this so gross? Is there no better way?
+    // <button type="panel"> looked interesting, but getting that into CustomizableUI looks hard?
+    let anchor;
+
+    let placement = CustomizableUI.getPlacementOfWidget("pocket-send-button");
+    if (!placement) {
+      // XXX uhhh?
+      throw "I don't know what to do here";
+    } else if (placement.area == CustomizableUI.AREA_PANEL) {
+      anchor = document.getElementById("PanelUI-button");
+    } else {
+      anchor = document.getElementById("pocket-send-button"); // XXX get via CustomizableUI?
+
+      // If the target is in the overflow area, just return the overflow button.
+      if (anchor.getAttribute("overflowedItem")) {
+        let placement = CustomizableUI.getPlacementOfWidget(anchor.id);
+        let areaNode = document.getElementById(placement.area);
+        anchor = areaNode.overflowable._chevron;
+      }
+    }
+
+    return anchor;
+  },
+};
diff --git a/browser/base/content/browser.xul b/browser/base/content/browser.xul
--- a/browser/base/content/browser.xul
+++ b/browser/base/content/browser.xul
@@ -299,16 +299,38 @@
            noautofocus="true"/>
 
     <panel id="loop-panel"
            class="loop-panel social-panel"
            type="arrow"
            orient="horizontal"
            hidden="true"/>
 
+    <panel id="pocket-signin-panel"
+           type="arrow"
+           hidden="true"
+           noautofocus="true">
+      <html:div xmlns="http://www.w3.org/1999/xhtml">
+        <!-- just do an iframe here, and load a chrome:// URI into it? -->
+        This is a SIGNIN panel<br/>
+        [Big red FxA signup here]<br/>
+        (login with Pocket account here)
+      </html:div>
+    </panel>
+
+    <panel id="pocket-send-panel"
+           type="arrow"
+           hidden="true"
+           noautofocus="true">
+      <html:div xmlns="http://www.w3.org/1999/xhtml">
+        Yay, you stuffed yer stuff into Pocket.<br/>
+        (something about open in Pocket / view pocket list?)
+      </html:div>
+    </panel>
+
     <menupopup id="processHangOptions"
                onpopupshowing="ProcessHangMonitor.refreshMenu(window);">
       <menuitem id="processHangTerminateScript"
                 oncommand="ProcessHangMonitor.terminateScript(window)"
                 accesskey="&processHang.terminateScript.accessKey;"
                 label="&processHang.terminateScript.label;"/>
       <menuitem id="processHangDebugScript"
                 oncommand="ProcessHangMonitor.debugScript(window)"
@@ -725,19 +747,19 @@
            to the default placements of buttons in CustomizableUI.jsm, so the
            customization code doesn't get confused.
       -->
     <toolbar id="nav-bar"
              aria-label="&navbarCmd.label;"
              fullscreentoolbar="true" mode="icons" customizable="true"
              iconsize="small"
 #ifdef MOZ_DEV_EDITION
-             defaultset="urlbar-container,search-container,developer-button,bookmarks-menu-button,downloads-button,home-button,loop-button"
+             defaultset="urlbar-container,search-container,developer-button,bookmarks-menu-button,pocket-send-button,downloads-button,home-button,loop-button"
 #else
-             defaultset="urlbar-container,search-container,bookmarks-menu-button,downloads-button,home-button,loop-button"
+             defaultset="urlbar-container,search-container,bookmarks-menu-button,pocket-send-button,downloads-button,home-button,loop-button"
 #endif
              customizationtarget="nav-bar-customization-target"
              overflowable="true"
              overflowbutton="nav-bar-overflow-button"
              overflowtarget="widget-overflow-list"
              overflowpanel="widget-overflow"
              context="toolbar-context-menu">
 
@@ -1000,16 +1022,23 @@
                        ondragover="homeButtonObserver.onDragOver(event)"
                        ondragenter="homeButtonObserver.onDragOver(event)"
                        ondrop="homeButtonObserver.onDrop(event)"
                        ondragexit="homeButtonObserver.onDragExit(event)"
                        key="goHome"
                        onclick="BrowserGoHome(event);"
                        cui-areatype="toolbar"
                        aboutHomeOverrideTooltip="&abouthome.pageTitle;"/>
+        <!-- XXX add drag'n'drop support? -->
+        <toolbarbutton id="pocket-send-button" class="toolbarbutton-1 chromeclass-toolbar-additional"
+                       persist="class" removable="true"
+                       label="&pocketSendButton.label;"
+                       oncommand="dump('UHH WHEN DOES THIS GET USED?\n');"
+                       cui-areatype="toolbar"
+                       tooltiptext="&pocketSendButton.tooltip;"/>
       </hbox>
 
       <toolbarbutton id="nav-bar-overflow-button"
                      class="toolbarbutton-1 chromeclass-toolbar-additional overflow-button"
                      skipintoolbarset="true"
                      tooltiptext="&navbarOverflow.label;"/>
 
       <toolbaritem id="PanelUI-button"
diff --git a/browser/components/customizableui/CustomizableUI.jsm b/browser/components/customizableui/CustomizableUI.jsm
--- a/browser/components/customizableui/CustomizableUI.jsm
+++ b/browser/components/customizableui/CustomizableUI.jsm
@@ -202,16 +202,17 @@ let CustomizableUIInternal = {
 
     let navbarPlacements = [
       "urlbar-container",
       "search-container",
 #ifdef MOZ_DEV_EDITION
       "developer-button",
 #endif
       "bookmarks-menu-button",
+      "pocket-send-button",
       "downloads-button",
       "home-button",
       "loop-button",
     ];
 
     if (Services.prefs.getBoolPref(kPrefWebIDEInNavbar)) {
       navbarPlacements.push("webide-button");
     }
diff --git a/browser/components/customizableui/CustomizableWidgets.jsm b/browser/components/customizableui/CustomizableWidgets.jsm
--- a/browser/components/customizableui/CustomizableWidgets.jsm
+++ b/browser/components/customizableui/CustomizableWidgets.jsm
@@ -1076,16 +1076,37 @@ if (Services.prefs.getBoolPref("privacy.
     },
     onViewHiding: function(aEvent) {
       let forgetButton = aEvent.target.querySelector("#PanelUI-panic-view-button");
       forgetButton.removeEventListener("command", this);
     },
   });
 }
 
+// XXX Will need to be locale controlled
+// XXX Hmm, but what about browser.xul / defaultset stuff?
+// XXX when in menupanel... trigger action w/o panel ala bookmark? show panel if a login needed, though?
+// XXX need to have icon change color when item added? (until tab switch / reload)
+if (Services.prefs.getBoolPref("pocket.enabled")) {
+  CustomizableWidgets.push({
+    id: "pocket-send-button",
+    label: "pocket-send-button.label",
+    tooltiptext: "pocket-send-button.tooltiptext",
+    defaultArea: CustomizableUI.AREA_NAVBAR,
+    onCommand: function(aEvent) {
+      let win = aEvent.target &&
+                aEvent.target.ownerDocument &&
+                aEvent.target.ownerDocument.defaultView;
+      if (win && typeof win.PocketButton == "object") {
+        win.PocketButton.onCommand(win.gBrowser.selectedBrowser.currentURI);
+      }
+    }
+  });
+}
+
 #ifdef E10S_TESTING_ONLY
 /**
   * The e10s button's purpose is to lower the barrier of entry
   * for our Nightly testers to use e10s windows. We'll be removing it
   * once remote tabs are enabled. This button should never ever make it
   * to production. If it does, that'd be bad, and we should all feel bad.
   */
 let getCommandFunction = function(aOpenRemote) {
diff --git a/browser/locales/en-US/chrome/browser/browser.dtd b/browser/locales/en-US/chrome/browser/browser.dtd
--- a/browser/locales/en-US/chrome/browser/browser.dtd
+++ b/browser/locales/en-US/chrome/browser/browser.dtd
@@ -192,16 +192,19 @@ These should match what Safari and other
 <!ENTITY bookmarksButton.label          "Bookmarks">
 <!ENTITY bookmarksCmd.commandkey "b">
 
 <!ENTITY bookmarksMenuButton.label          "Bookmarks">
 <!ENTITY bookmarksMenuButton.unsorted.label "Unsorted Bookmarks">
 <!ENTITY viewBookmarksSidebar2.label        "View Bookmarks Sidebar">
 <!ENTITY viewBookmarksToolbar.label         "View Bookmarks Toolbar">
 
+<!ENTITY pocketSendButton.label "Pocket">
+<!ENTITY pocketSendButton.tooltip "Hot Pockets!">
+
 <!-- LOCALIZATION NOTE (bookmarksSidebarGtkCmd.commandkey): This command
   -  key should not contain the letters A-F, since these are reserved
   -  shortcut keys on Linux. -->
 <!ENTITY bookmarksGtkCmd.commandkey "o">
 <!ENTITY bookmarksWinCmd.commandkey "i">
 
 <!ENTITY historyButton.label            "History">
 <!ENTITY historySidebarCmd.commandKey   "h">
diff --git a/browser/locales/en-US/chrome/browser/customizableui/customizableWidgets.properties b/browser/locales/en-US/chrome/browser/customizableui/customizableWidgets.properties
--- a/browser/locales/en-US/chrome/browser/customizableui/customizableWidgets.properties
+++ b/browser/locales/en-US/chrome/browser/customizableui/customizableWidgets.properties
@@ -111,8 +111,11 @@ panic-button.tooltiptext = Forget about 
 web-apps-button.label = Apps
 web-apps-button.tooltiptext = Discover Apps
 
 # LOCALIZATION NOTE(devtools-webide-button.label, devtools-webide-button.tooltiptext):
 # widget is only visible after WebIDE has been started once (Tools > Web Developers > WebIDE)
 # %S is the keyboard shortcut
 devtools-webide-button2.label = WebIDE
 devtools-webide-button2.tooltiptext = Open WebIDE (%S)
+
+pocket-send-button.label = Pocket
+pocket-send-button.tooltiptext = Send this page to Pocket
diff --git a/browser/modules/BrowserUITelemetry.jsm b/browser/modules/BrowserUITelemetry.jsm
--- a/browser/modules/BrowserUITelemetry.jsm
+++ b/browser/modules/BrowserUITelemetry.jsm
@@ -44,16 +44,17 @@ XPCOMUtils.defineLazyGetter(this, "DEFAU
       "preferences-button",
       "add-ons-button",
       "developer-button",
     ],
     "nav-bar": [
       "urlbar-container",
       "search-container",
       "bookmarks-menu-button",
+      "pocket-send-button",
       "downloads-button",
       "home-button",
       "social-share-button",
     ],
     // It's true that toolbar-menubar is not visible
     // on OS X, but the XUL node is definitely present
     // in the document.
     "toolbar-menubar": [
diff --git a/browser/themes/linux/jar.mn b/browser/themes/linux/jar.mn
--- a/browser/themes/linux/jar.mn
+++ b/browser/themes/linux/jar.mn
@@ -61,16 +61,18 @@ browser.jar:
   skin/classic/browser/bad-content-unblocked-64.png         (../shared/bad-content-unblocked-64.png)
   skin/classic/browser/monitor.png
   skin/classic/browser/monitor_16-10.png
   skin/classic/browser/notification-16.png
   skin/classic/browser/notification-64.png
 * skin/classic/browser/pageInfo.css
   skin/classic/browser/pageInfo.png
   skin/classic/browser/page-livemarks.png
+  skin/classic/browser/pocket.png                           (../shared/pocket.png)
+  skin/classic/browser/pocket@2x.png                        (../shared/pocket@2x.png)
   skin/classic/browser/pointerLock-16.png
   skin/classic/browser/pointerLock-64.png
   skin/classic/browser/Privacy-16.png
   skin/classic/browser/privatebrowsing-mask.png
   skin/classic/browser/reload-stop-go.png
   skin/classic/browser/searchbar.css
   skin/classic/browser/search-pref.png                      (../shared/search/search-pref.png)
   skin/classic/browser/search-indicator.png                 (../shared/search/search-indicator.png)
diff --git a/browser/themes/osx/jar.mn b/browser/themes/osx/jar.mn
--- a/browser/themes/osx/jar.mn
+++ b/browser/themes/osx/jar.mn
@@ -90,16 +90,18 @@ browser.jar:
   skin/classic/browser/panel-expander-closed.png
   skin/classic/browser/panel-expander-closed@2x.png
   skin/classic/browser/panel-expander-open.png
   skin/classic/browser/panel-expander-open@2x.png
   skin/classic/browser/panel-plus-sign.png
   skin/classic/browser/page-livemarks.png
   skin/classic/browser/page-livemarks@2x.png
   skin/classic/browser/pageInfo.css
+  skin/classic/browser/pocket.png                           (../shared/pocket.png)
+  skin/classic/browser/pocket@2x.png                        (../shared/pocket@2x.png)
   skin/classic/browser/pointerLock-16.png
   skin/classic/browser/pointerLock-16@2x.png
   skin/classic/browser/pointerLock-64.png
   skin/classic/browser/pointerLock-64@2x.png
   skin/classic/browser/Privacy-16.png
   skin/classic/browser/privatebrowsing-mask.png
   skin/classic/browser/privatebrowsing-mask@2x.png
   skin/classic/browser/privatebrowsing-mask-short.png
diff --git a/browser/themes/shared/browser.inc b/browser/themes/shared/browser.inc
--- a/browser/themes/shared/browser.inc
+++ b/browser/themes/shared/browser.inc
@@ -1,13 +1,13 @@
 %filter substitution
 
 % Note that zoom-reset-button is a bit different since it doesn't use an image and thus has the image with display: none.
 %define nestedButtons #zoom-out-button, #zoom-reset-button, #zoom-in-button, #cut-button, #copy-button, #paste-button
-%define primaryToolbarButtons #back-button, #forward-button, #home-button, #print-button, #downloads-button, #bookmarks-menu-button, #new-tab-button, #new-window-button, #fullscreen-button, #sync-button, #feed-button, #tabview-button, #social-share-button, #open-file-button, #find-button, #developer-button, #preferences-button, #privatebrowsing-button, #save-page-button, #switch-to-metro-button, #add-ons-button, #history-panelmenu, #nav-bar-overflow-button, #PanelUI-menu-button, #characterencoding-button, #email-link-button, #sidebar-button, @nestedButtons@, #e10s-button, #panic-button, #web-apps-button, #webide-button, #loop-button
+%define primaryToolbarButtons #back-button, #forward-button, #home-button, #print-button, #downloads-button, #bookmarks-menu-button, #new-tab-button, #new-window-button, #fullscreen-button, #sync-button, #feed-button, #tabview-button, #social-share-button, #open-file-button, #find-button, #developer-button, #preferences-button, #privatebrowsing-button, #save-page-button, #switch-to-metro-button, #add-ons-button, #history-panelmenu, #nav-bar-overflow-button, #PanelUI-menu-button, #characterencoding-button, #email-link-button, #sidebar-button, @nestedButtons@, #e10s-button, #panic-button, #web-apps-button, #webide-button, #loop-button, #pocket-send-button
 
 %ifdef XP_MACOSX
 % Prior to 10.7 there wasn't a native fullscreen button so we use #restore-button to exit fullscreen
 % and want it to behave like other toolbar buttons.
 %define primaryToolbarButtons @primaryToolbarButtons@, #restore-button
 %endif
 
 %define inAnyPanel :-moz-any(:not([cui-areatype="toolbar"]), [overflowedItem=true])
diff --git a/browser/themes/shared/pocket.png b/browser/themes/shared/pocket.png
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diff --git a/browser/themes/shared/pocket@2x.png b/browser/themes/shared/pocket@2x.png
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diff --git a/browser/themes/shared/toolbarbuttons.inc.css b/browser/themes/shared/toolbarbuttons.inc.css
--- a/browser/themes/shared/toolbarbuttons.inc.css
+++ b/browser/themes/shared/toolbarbuttons.inc.css
@@ -217,16 +217,24 @@ toolbar[brighttext] #loop-button > .tool
 #loop-button:not([disabled="true"])[state="active"]:-moz-any(:hover,:hover:active,[open]) > .toolbarbutton-badge-container {
   -moz-image-region: rect(0, 126px, 18px, 108px);
 }
 
 #webide-button[cui-areatype="toolbar"] {
   -moz-image-region: rect(0, 738px, 18px, 720px);
 }
 
+/* XXX do we want this in Toolbar.png? PITA to dupe all the Toolbar.png
+ * flavors, but as a late-beta change themes will be missing this icon.
+ */
+
+#pocket-send-button {
+  list-style-image: url(chrome://browser/skin/pocket.png);
+}
+
 %if defined(XP_WIN) || defined(XP_MACOSX)
 @media (min-resolution: 1.1dppx) {
   :-moz-any(@primaryToolbarButtons@),
   #bookmarks-menu-button > .toolbarbutton-menubutton-dropmarker > .dropmarker-icon {
     list-style-image: url("chrome://browser/skin/Toolbar@2x.png");
   }
 
   toolbar[brighttext] :-moz-any(@primaryToolbarButtons@),
@@ -393,16 +401,20 @@ toolbar[brighttext] #loop-button > .tool
   #panic-button[cui-areatype="toolbar"][open] {
 %ifdef XP_MACOSX
     -moz-image-region: rect(72px, 1404px, 108px, 1368px);
 %else
     -moz-image-region: rect(36px, 1404px, 72px, 1368px);
 %endif
   }
 
+  #pocket-send-button {
+    list-style-image: url(chrome://browser/skin/pocket@2x.png);
+  }
+
   #web-apps-button[cui-areatype="toolbar"] {
     -moz-image-region: rect(0, 1440px, 36px, 1404px);
   }
 
   #webide-button[cui-areatype="toolbar"] {
     -moz-image-region: rect(0, 1476px, 36px, 1440px);
   }
 }
diff --git a/browser/themes/windows/jar.mn b/browser/themes/windows/jar.mn
--- a/browser/themes/windows/jar.mn
+++ b/browser/themes/windows/jar.mn
@@ -72,16 +72,18 @@ browser.jar:
         skin/classic/browser/bad-content-blocked-16@2x.png          (../shared/bad-content-blocked-16@2x.png)
         skin/classic/browser/bad-content-blocked-64.png             (../shared/bad-content-blocked-64.png)
         skin/classic/browser/bad-content-unblocked-16.png           (../shared/bad-content-unblocked-16.png)
         skin/classic/browser/bad-content-unblocked-64.png           (../shared/bad-content-unblocked-64.png)
         skin/classic/browser/monitor.png
         skin/classic/browser/monitor_16-10.png
         skin/classic/browser/notification-16.png
         skin/classic/browser/notification-64.png
+        skin/classic/browser/pocket.png                             (../shared/pocket.png)
+        skin/classic/browser/pocket@2x.png                          (../shared/pocket@2x.png)
         skin/classic/browser/pageInfo.css
         skin/classic/browser/pageInfo.png
         skin/classic/browser/pageInfo-XP.png
         skin/classic/browser/pointerLock-16.png
         skin/classic/browser/pointerLock-64.png
         skin/classic/browser/Privacy-16.png
         skin/classic/browser/Privacy-16-XP.png
         skin/classic/browser/Privacy-32.png